Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Attendees will be eager to capture their own content and share it among their networks of friends and colleagues.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

AUGUST 25, 2023

Courtesy Tech Ladies) Professionals, especially Gen Z, seem hungry to be a part of private networks that often vet their members and offer exclusive benefits. Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. Consumers today are making decisions based on a broad set of digital networks — but they’re not doing so in isolation. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

OCTOBER 4, 2021

Engaging/exploring with visitors” is the top reason attendees say they attend in-person events, followed closely by networking with both exhibitors and peers. Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

OCTOBER 31, 2022

IBIE activated macro- and micro-influencers to drive awareness, reach new audiences, elevate the brand, and increase event exposure.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Want to see your event agency in this list? Submit it here.

Management 98

Management Advertising Events Consulting 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals don’t.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

MARCH 8, 2024

Want your followers to feel that they’re right alongside you during an internal planning session, event setup or on-site networking party? Share insights into what is going on behind the scenes in planning or event setup, like in this example from VMX. Showcase behind the scenes.

Social Media 59

Social Media Media Trends Public Relations 59

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Grab the popcorn and keep on reading!

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Convene by PCMA

DECEMBER 30, 2021

Clarion Events reimagined the exhibit floor plan for Insuretech Connect, building around “meaningful areas of the show floor that were dedicated to learning and networking.” Clarion Events. As such, the floor plan was built around meaningful areas of the show floor that were dedicated to learning and networking.”

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

FEBRUARY 18, 2025

Transforming an idea into a successful new event requires more than just creativity and a clear vision. Last August, mdg and New Hope Network (Informa Markets) worked together to introduce Newtopia Now , a natural, organic, and conscious products industry expo. Here are the lessons we learned.

Public Relations 52

Public Relations B2B Events Advertising 52