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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
Networking is often listed as the number one reason people attend conferences and events. Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. It’s a key part of ensuring your event is a success. Use technology to better connect your attendees.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. But they miss the bigger picture, being unable to connect the dots and tie events to revenue and profit.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Build A Powerful Network Of Event Profs.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
These platforms offer a single digital access point for people to attend webinars, read exclusive content, and network with others. And you can’t host your event and community in the same place, either. The only sticking point is that you’ll need an event platform to pull off the perfect gamified experience.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. How To Gamify Events?
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Each year, MeetingPlay and Aventri powered a combined total of more than 50,000 events for more than 10,000 companies and 7 million attendees. Washington D.C.-based
So before meeting with a virtual event production company, start by asking yourself the general questions you would ask normally for any event: If everything was possible, what would the virtual experience look like? Virtual events offer a lot of brand new possibilities. Do you already have registration or networking tools?
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. Sonja mentions personalization.
When it comes to hybrid event budgets, let the audience and event goals be your guide. Do they attend your events for content, networking opportunities, or innovation? Identify your quantifiable event KPIs and make sure the majority of your budget goes towards reaching your event goals. EventMarketing.
Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart. David Quattrone. capabilities. Brian Ludwig.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. Networking with other attendees. But, does this really work?
This technology concept art was created by the same type of generative AI used by DALL-E. Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. BASE TECHNOLOGY: Web 3.0
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.
New ideas and technologies set to shake things up in 2024 Our industry declared the pandemic was a long-awaited opportunity to reimage events and brand experiences. Demand for Something New Humans are experiencing technological innovation at warp speed. Clients are looking for visionary events beyond the most expected ones.
Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events. How to Spread the Word.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networkingevents, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your event app. For example, an event app might suggest an eventmarketer go to a content creation workshop. .
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networkingevents, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your event app. For example, an event app might suggest an eventmarketer go to a content creation workshop. .
Meeting planners had their hands full in 2018, with data breaches, commission cuts, new eventtechnology and other drastic changes affecting the meetings industry. Tracey Smith, executive director of Senior Planners Industry Network. 6 Ways to Drive Success with ROI Technology. Brave New Meetings World: A Survival Guide.
For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for EventMarketing Another must for email marketing campaigns today is to make them mobile-friendly.
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. According to a report, many events companies aren’t using the newest tools to make projects more efficient. Next-Level NFC in Events.
Curran caught attendees up on the tech trends heading for the events world and encouraged everyone to “crush the box” of what they were doing in 2019 and start over with agendas that reflect what people really want at an event today: human connection, new experiences and some white space to explore.
This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere. Events are no longer just venues for networking. They can also be venues for other events that will intensify the networking experience. Content is still king, and customization makes it even more powerful.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
He has taken industry-specific courses, attended conferences and events, pursued leadership programs and continually pushed himself to take on accelerating roles and pursue different responsibilities throughout his career. Earning the CMP Murakami first discovered the CMP by attending industry conferences and networkingevents.
As a result, such software dominates this year’s IBTM Technology Watch Awards shortlist of nominees. In 2015, the top entrants in the awards included mostly apps, allowing for easier networking, real-time communication or streamlined translation. Radario –an AI eventmarketing and analytics platform.
With hybrid events, attendees can choose between attending in-person or online. You can host the event in a smaller (and cheaper) space, which is a bonus. You just need to hook up sound and audio to your eventtechnology platform and share your content virtually. Just don’t use platforms like Facebook Groups.
Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologiesevent planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Then, you have to bring those trends into your event structure, from the promotion all the way to the setup. Remember, technology is great, but it should only play second fiddle to the “why” behind your event. Remember, technology is great, but it should only play second fiddle to the “why” behind your event.
While it’s in man’s nature to network, it can be done a whole lot better when the space we’re in inspires us to talk and exchange ideas. Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. What You Should Know for Your Event App. Instagram for Event Success.
So, how can eventmarketers use visuals to drive audience engagement and event attendance? We must be careful to avoid images of huge crowds, packed session rooms, people networking over buffet tables, and anything else that will exacerbate health and safety concerns. Trigger Urgency. Encourage Social Sharing.
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