This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networkingevent. The challenge is ensuring that the event is a genuine success for those in attendance. Will there be a good balance between party and genuine networking opportunities?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Eventnetworking can be both a fun and confusing experience. While people love making new friends, it can be awkward at times, especially if there’s no specific venue and time to network. Today’s favorites are all about how to make eventnetworking better. Making EventNetworking Fun.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Build A Powerful Network Of Event Profs.
When it comes to hybrid event budgets, let the audience and event goals be your guide. Do they attend your events for content, networking opportunities, or innovation? Identify your quantifiable event KPIs and make sure the majority of your budget goes towards reaching your event goals. EventMarketing.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Planners shouldn’t simply implement event gamification for the game’s sake – it should be a strategic decision. Gamification should help planners achieve their event goals. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition.
Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. MEASURE AND PROVE EVENT ROI.
If you’re looking for some new event industry blogs to call your favorites – this one is a must. We recommend you check out Bizbash for the ultimate in event planning news, trends, inspiration and venue discovery. Event Leadership Institute. You’ll find the full-scale of event-related topics covered here.
This data helps justify ROI and strengthens partnerships for future events. Gauge networking and relationship-building success. Asking about networking opportunities and connections made gives you insights into how well your event facilitated meaningful interactions — a top priority for attendees.
Moving on with our list of hybrid event mistakes to avoid, we have the Internet issue. Internet will play a fundamental part in any hybrid event. The venue where the physical portion of the experience is taking place must be equipped with enough bandwidth to ensure a seamless experience for virtual attendees.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The same goes for content delivery.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networkingevents, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your event app. For example, an event app might suggest an eventmarketer go to a content creation workshop. .
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. The Many Challenges of EventMarketing. Find Your Perfect Conference Venue. Are You Falling Behind on the Newest Tech?
Choosing what to do at an event especially larger scale events with hundreds of sessions, networkingevents, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your event app. For example, an event app might suggest an eventmarketer go to a content creation workshop. .
You can make events more eco-friendly by: Choosing reusable napkins over paper napkins. Hosting events in eco-friendly venues (look for LEED-certified buildings). Setting up recycling bins throughout the venue. Make it as comfortable as possible for attendees to work at your venue with event workspaces.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Corporate event planning can be a daunting task, especially if it’s on top of your already jam-packed schedule. That said, it’s can also be a fun endeavor where you can try out new food, discover exciting venues and even exercise your designing skills a bit. B2B EventMarketing Reloaded.
Plan the event well and you’ll gain the respect of everyone in the organization. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere.
What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. Although they look and operate like separate businesses, many breweries, art galleries, museums, arcades, and restaurants host high-quality corporate events. What are unique conference venues so appealing?
In 2015, the top entrants in the awards included mostly apps, allowing for easier networking, real-time communication or streamlined translation. But recent years have seen an increasing number of event management applications, culminating in six of 2018’s nine finalists specializing in behind the scenes management or booking.
I also think there are quite a few founders ready to get out of the market after the peak and go spend some quality time with their money family,” he concluded. A Targeted Approach. Enduring Partners.
Regardless of your pharma brand’s size, events can be a brilliant addition to your marketing mix, boosting awareness, engagement, and sales. Pharma event management is no joke, though. From balancing a budget to finding the perfect venue and speakers, you’ve got to juggle a lot to put on an all-star event.
Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. In this guide, we’re walking you through everything you should know about event vendors. Event rental companies. Stage designers.
Much like speed dating, speed networking is a great way to meet potential new business partners, clients, and even employers. In this guide, we’ll walk you through exactly what speed networking is and why it’s useful for everyone from freelancers to corporations to social justice activists. But first, what is speed networking?
Much like speed dating, speed networking is a great way to meet potential new business partners, clients, and even employers. In this guide, we’ll walk you through exactly what speed networking is and why it’s useful for everyone from freelancers to corporations to social justice activists. But first, what is speed networking?
Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions. The key to networking is matching the right attendees, and AI can assist you with matchmaking.
With constant new tech innovations popularizing our daily lives, event professionals must harness these new technologies to enable and enrich the attendee experience. The list below includes some of the favorite new technologies across The Opus Group network at Opus Agency , MAS , TENCUE and Verve.
For venues and planners, that means looking into the crystal ball to get ahead of event trends and expectations. Here, we cover the top 19 trends which promise to shake up event planning and hospitality in 2019 and beyond. But what’s driving the effectiveness of eventmarketing, and really, meetings demand as a whole?
According to a report by Statista, the global virtual eventsmarket is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027, and hybrid events are a direct result of this surge in virtual platforms. North America has already begun setting the benchmark for sustainable events.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. This will help you to tailor the event to their specific needs and interests.
BizBash is a wellspring of news, ideas, and resources for meeting and events professionals.Their mission is to inspire event professionals with ideas and resources. Articles are visual-heavy which is perfect for getting ideas for what you want your events to look like, day-of. Want event planning magazine content digitally?
Is it event technology? Maybe it’s eventmarketing? From here, the next step is to network with the influencers and authorities in the field you choose to learn the ropes and make your own mark. Make Event ROI Tracking Easy. We’ve discussed a bit about event partners earlier.
You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event? your speaker).
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
A few ideas include: Install digital touchscreens that attendees can interact with throughout the eventvenue. Use touchscreen menus to display real-time polling results or event session schedules. Use digital kiosks to mitigate long lines, entertain attendees during breaks, or guide guests with an interactive map of the venue.
Marketing your venue will require far more than just word of mouth referrals, and requires you to actively market yourself to your local event planners. Whether they have hosted events with you in the past, or have yet to book with you—the venuemarketing tips below will help. Click To Tweet.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives.
You could achieve this by hiring local food producers, or event nonprofits that provide employment opportunities via a catering service. Match the venue to the ‘why’. When planning events with purpose, venue choice can make a big impression. Both for you and event goers! Check out our blog on unique venues here.
19 Event Trends for 2019 19 Event Trends Shaking Up Group Business & Meetings in 2019 from Social Tables An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead. We used the content to create an event trends blog post too!)
Events became the professional development pipeline for that generation.” ” For these reasons, millennials value networking over almost any other aspect of events. But make no mistake — the networking is there: over 3,000 face-to-face meetings were scheduled at C2 2017 alone.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content