Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

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Sponsors Fashion Virtual Events Promotion 304

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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Preparation Event Planning Certification Human Resources 334

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The same goes for content delivery.

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Endless Events

JUNE 15, 2018

Manage event contractors the right way. Use the right online tools that will get the most bang out of your event bucks. Also, it pays to know about event AV, since it’s one of the most pricey assets for your event but can have the biggest payoff. Online Tools to Make Registration a Breeze.

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Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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Proposal Prospect Booking Sustainability 130

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. But then everyone became an online viewer. This is a challenge with any type of event program.

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Sponsors Audience Online Attendee 279

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Paid media refers to marketing content you purchase, such as online ads. However, existing customers aren’t the only people who may be interested in your event.

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Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

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Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

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Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. Kimberly Hardcastle-Geddes is chief marketing strategist of mdg, a Freeman Company, a marketing and public relations agency specializing in audience acquisition for live and online events.

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Event Marketing Marketing Marketing Social Media 98

Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace.

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Event Technology Events Production Panel 306

Convene by PCMA

JANUARY 24, 2022

It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face. Attendee priorities have shifted, with attendees leaning toward an event schedule that takes place in the middle of the week rather than on the weekends. The Strategy.

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Event Marketing Attendee Marketing Marketing 98

Endless Events

AUGUST 31, 2018

Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Doing Online Registration Right.

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Certification Virtual Events Event Planning Trade Show 212

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Create a Dedicated Experience.

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Endless Events

APRIL 20, 2018

This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. Marketing to Millennials 101.

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Marketing Marketing Registration Regulations 259

Endless Events

AUGUST 24, 2020

And it seems as if almost every event that’s happening online at the moment has some form of a new feature, some form of new interactivity that’s getting ever closer to all the big advantages we know about physical events. Where maybe we do have VR headsets and we could interact face to face or online.

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Endless Events

APRIL 27, 2018

Online Event Marketing Techniques. While nothing impacts the image of brands more than face-to-face marketing, online searches also do a great deal of confirming or denying the impressions of potential customers about a brand. Click To Tweet. Traveling Abroad? Take Note of These Tips.

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Corporate Meeting Trends Meeting Entertainment 209

Endless Events

JULY 31, 2020

Some of these moments simply cannot be replicated online. Virtual components definitely have their time and place and can be super beneficial in the events community, but we can never disregard the importance of humans meetings together in-person. Additional articles and resources: 11 Actionable Virtual Event Marketing Ideas.

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Endless Events

SEPTEMBER 16, 2020

Disregarding The Online Audience. Being back in a room with other people in order to enjoy an event will be exciting. Disregarding the online audience will have ugly consequences for the brand and/or organization. Moving on with our list of hybrid event mistakes to avoid, we have the Internet issue. Not Enough Bandwidth.

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Smart Meetings

MAY 5, 2021

Seven key tactics event marketers can use to promote virtual networking opportunities include: Conference website: Even when prospective attendees are first exploring your conference agenda and speaker list, you want to make the networking opportunities clear on your event site. Adam Riggs is CEO of Frameable and Social Hour.

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Virtual Events Attendee Social Media Speakers 279

Endless Events

MARCH 24, 2022

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Social media mentions: create your own event hashtag or social media profiles.

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Platform Sponsors Events Social Media 334

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Marketing Platforms.

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Event Marketing Marketing Marketing Events 98

Endless Events

JUNE 1, 2021

” “People who had been to a virtual Salesforce event really understand that there’s magic there that we like to bring between the experiential, the educational, and the networking,” explains Kristin. “We try to provide some sort of fun through the online as we did at in-person events.”

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Virtual Events Marketing Marketing Events 317

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Event Marketing Marketing Marketing Trade Show 98

Eventbrite

JUNE 30, 2021

To gear up for a return to in-person events (finally!), This online summit brought together independent event creators, artists, authors, producers, entrepreneurs, and thought leaders for two jam-packed days of dreaming big about the future of events. Eventbrite hosted Reconvene.

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Event Marketing Marketing Marketing Online 98

Endless Events

JUNE 10, 2022

Each event has its own goal but one thing in common among them is that they all want to create a highly-engaged audience. There are a few ways to measure engagement for your event: Online mentions. It shows a strong signal that people like your event enough to write about it in public and be associated with it.

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Meeting Sponsors Audience Events 348

Endless Events

OCTOBER 11, 2022

Remember, your sponsors have to justify this cost to their bosses, so quantify the value of your event to score more sponsorships. Post your event on SponsorMyEvent , which is an online marketplace for sponsorships. To get started, create an account and list your event details. Check SponsorMyEvent.

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Sponsors Social Media Events Online 296

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Read More : Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events.

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Endless Events

FEBRUARY 14, 2023

Virtual events were a COVID-era necessity, but plenty of people are ready for in-person connections again. Fortunately, you don’t have to choose: hybrid events offer a happy medium. With hybrid events, attendees can choose between attending in-person or online. In 2023, more brands are investing in communities.

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Trends Events Planner Event Technology 320

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

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Endless Events

SEPTEMBER 21, 2018

Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. This article presents a lowdown of these new rulings.

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Trade Show B2B Entertainment Events 205

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Showing enormous crowds from a pre-COVID event might do more than bring up safety concerns — it might also set false expectations. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Trigger Urgency.

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Event Marketing Marketing Marketing B2B 81

Eventtia

OCTOBER 15, 2020

All events share a common objective, they bring people together. But as we’re discovering with online events, how these people are brought together is very different from how we once knew it.

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Online Events Event Marketing Marketing 83

Endless Events

MARCH 23, 2018

Events collect a lot of private information about its attendees, and it’s important to ensure this data is protected against any form of breach. Online event security needs to be on your radar. Digital Marketing Strategies That Work. Hackers and other cybersecurity threats have become a real issue in recent times.

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Events Automation Audience Marketing 248

Smart Meetings

APRIL 28, 2023

Leverage Human-centric Event Tech Will Curran Tech trends eventually lead back to people. Will Curran , founder of Endless Events and #EventProfs Community took the stage to share his experience creating a year-round virtual community.

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Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. The Freeman report calls out the younger generation’s need for connection and communication and how they value in-person events following lockdown. Save everything else for online.

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Benefits Meeting B2B Social Media 264

Eventtia

SEPTEMBER 25, 2020

It’s easy to think of the popularity of online events in isolation. As if their rise was due to something specific. Nothing’s farther from the truth.

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Online Events Event Marketing Marketing 72