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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. An Adrenaline-Filled Future.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketing plan. EventMarketing Plan: Goals!
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. Girls In Marketing.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Be organic.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The same goes for content delivery.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Create a Dedicated Experience.
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Organizers would expect that all of this translates into more opportunities for revenue. to 5 p.m.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Disregarding The Online Audience. Being back in a room with other people in order to enjoy an event will be exciting. Disregarding the online audience will have ugly consequences for the brand and/or organization. Moving on with our list of hybrid event mistakes to avoid, we have the Internet issue.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Adam Riggs is CEO of Frameable and Social Hour.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman. Definitely a skill for our times.
Not all events need to done in person. Whether it’s a purely onlineevent like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Doing Online Registration Right.
This guide will walk you through everything you need to know to organize successful Q&A sessions at your next conference. OnlineEventMarketing Techniques. This is why it’s important for a marketer to manage the reputation of the eventonline, especially when it comes to ratings and reviews.
Post-Facebook, the internet was like the Wild Wild West, Matson said, but now in 2023, with copyrights, data privacy concerns and Google’s analytic tool Google Analytics 4, the way to approach events and eventmarketing is changing. Kearns said to think about those in your organization who are engaged.
Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Need Help Organizing Your Time?
Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. In this blog post, we will explore why you need to have follow-up meetings, followed by what to do during those meetings and how to organize them to get the greatest impact.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. ROI Goals for EventOrganizers.
Of course, not everyone in a given age range will react identically to an eventmarketing message. The Freeman report calls out the younger generation’s need for connection and communication and how they value in-person events following lockdown. Save everything else for online. ’” What are you here to accomplish?
One thing that’s been on the minds of many people lately is event safety and cybersecurity. Can we trust eventorganizers with the data we provide them? Events collect a lot of private information about its attendees, and it’s important to ensure this data is protected against any form of breach.
Whether you are fundraising for a massive organization like the Red Cross, or raising money for a local animal shelter, this post is for you. We’ve created a list of fun, fresh, and successful fundraising event ideas we absolutely love. Discover exciting fundraising event ideas that bring in big bucks!
Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through the wonder that is AI. If you’re new to AI for events, we’ve got you covered. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Plus, the theme should be creative enough to spark interest and make people want to join the event as opposed to just logging into the online communities most of them are accustomed to. Click To Tweet.
While some event vendors—like caterers or wedding planners—play a particular role in the planning process, other vendors, such as event rental companies, oversee numerous aspects of an event. Many event vendors create the products they offer or provide their services directly. Decorators. Ticketing services.
Planning an event is difficult. Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. However, although event planning can certainly be challenging, it also can be exciting and worthwhile. Can you imagine the headache?
Audience engagement plays a significant role in the success of any event. Whether in-person or online, eventorganizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
Golf tournaments are great for most ages, allow participants to spend time outdoors getting to know one another, often raise money, and so much more, making them one of the most fun sports-related events to plan. Not sure how to organize a golf tournament for a charity, fundraising event, or social outing? Think big picture.
As digital experiences become increasingly commonplace, virtual eventmarketing is necessary for companies and organizations aiming to reach their intended audience. With numerous channels available, creating a successful virtual eventmarketing strategy requires careful planning and execution.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of eventorganizers, with 19.1% of eventorganizers, with 19.1% What is B2B eventmarketing?
The Five Metrics of EventMarketing. Eventmarketing can get pretty complicated. Also check the engagement level of your media efforts, both online and offline. Many consider donors the lifeblood of the event, and for good reason. So how do you know you’re gaining ground in your campaigns?
Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. Have a Well-Designed and Functional Event Page.
Kristen Koenig Kristen Koenig, RVP of Video Go To Market and business unit leader for events at Ring Central, the new owners of Hopin’s virtual, on-site and hybrid tools, stressed the importance of simplicity. Don’t make it complex; the simpler the better for attendees and organizers,” she said. she asked rhetorically.
Especially when it comes to Marketing! But have you ever wondered how influencers can help with your eventMarketing? And how exactly you can harness their power to make your event a success? Our new host Nick Borelli is here to tell you everything about how to create a marketing influencer campaign.
Event apps are often designed as a holistic approach to organizing and engaging event attendees. There are so many out there it can be difficult to determine which is best for you and your organization. Ultimately, an event app is useless if your attendees have trouble using it. Icebreakers can help this.
Onlineevents are virtual events that people from around the world can attend. They are also valuable marketing tools that can be used to establish your company as an industry authority and generate quality leads in the process. But just creating an onlineevent and expecting people to convert is a mistake.
Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps eventorganizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.
Perspectives from four eventmarketing pros who spoke at an executive roundtable Freeman hosted in November in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). According to Freeman research, about half of pre-COVID event attendees haven’t returned to in-person events. Courtesy mdg).
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
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