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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. An Adrenaline-Filled Future.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Eventpromotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Plus, the theme should be creative enough to spark interest and make people want to join the event as opposed to just logging into the online communities most of them are accustomed to. Click To Tweet.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. Girls In Marketing.
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Paid media refers to marketing content you purchase, such as online ads. However, submitting a press release to local publications may add another degree of promotion.
It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. It’s important to frequently communicate and promote these areas for engagement both in advance of and during the conference. Provide this as a sample message template to all speakers.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The same goes for content delivery.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
In today’s digital age, social media has become the most powerful and influential tool for marketing and promotingevents. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.
It’s always valuable asking how to improve your event ROI. How do we boost interactivity for the event? Did we promote to the right audience for the event? Post-Event Debrief Questions For Sponsors. There are a few ways to measure engagement for your event: Online mentions. Net promoter score.
Not all events need to done in person. Whether it’s a purely onlineevent like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Doing Online Registration Right.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Consumers are bombarded with content, events, and promotions dailyso how can your brand stand out? Lets dive into our collection of 19 standout brand activation strategies that can boost your event ROI. A gamified event? Generic campaigns just wont cut it anymore. What is it?
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
Throughout the disruptions brought on by COVID-19, eventmarketers have not only persevered but learned some important lessons along the way. They are among the most qualified to illustrate an event’s value to their peers, even if they don’t have a robust social-media following.
Remember, your sponsors have to justify this cost to their bosses, so quantify the value of your event to score more sponsorships. Post your event on SponsorMyEvent , which is an online marketplace for sponsorships. To get started, create an account and list your event details. Check SponsorMyEvent.
Even so, you want profit margins to be as high as possible because they show how efficiently you profited from this event. . Net Promoter Score (NPS). While you have to look at the financial side, events have an emotional component that’s tough to quantify. Need to Boost Event ROI? It’s Time to Make a Change.
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define EventMarketing Goals.
OnlineEventMarketing Techniques. While nothing impacts the image of brands more than face-to-face marketing, online searches also do a great deal of confirming or denying the impressions of potential customers about a brand. Click To Tweet. Traveling Abroad? Take Note of These Tips.
To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology.
10 Steps to Successfully Promote your Tourism Event on Social Media. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, social media is a fantastic low cost way to let people know about and book tickets for your event. By Rebecca White.
Planning, promoting, and hosting onlineevents requires time and persistence as an in-person event. In 2024, holding events without onlinepromotion will attract too few participants. According to Exploding Topics, 75% of business marketers increase their budget to promoteevents online.A
Planning, promoting, and hosting onlineevents requires time and persistence as an in-person event. In 2023, holding events without onlinepromotion will attract too few participants. According to Exploding Topics, 75% of business marketers increase their budget to promoteevents online.A
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Run Facebook Event Ads.
In an increasingly technological world, eventpromotion isn’t just about pounding the pavement anymore. Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event.
In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit. The good news is that AI tools simplify content creation for events.
Looking for promotional inspiration? This list features event invitation email examples that show what goes into turning invites into attendees. That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content.
Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Facebook has long been known as a major platform for planning and promotingevents, but a new challenger now wants in on the action. Pinterest has just launched new tools that allow professionals to plan events on the platform. Making Event Networking Fun. For example, you can form an online community about your event.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. 10 Tools to Help You Create an Amazing Event. Net Promoter Score. Eventbrite. Bizzabo Blog. Microsoft Surface Book 2. Bose SoundSport. Lifetime value of customer. Cost per acquisition. Churn rate. Conversion rate. Hubspot Academy.
Eventbrite is a global platform provi ding onlineevent registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. EventMarketer. In this case, it’s the GatherGeeks podcast. Eventbrite.
Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. your speaker).
But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion.
Now it’s time to let the world know about it which in other words means, it’s time to start planning an onlineevent. In a previous article , we covered how to do this for physical events, and now it’s time to talk about how to take this online. How to apply this to your online product launch. Make it exclusive.
Digital Event Branding Digital event branding has become increasingly vital in today’s virtual world where the majority of events take place online. With the rise of digitalization, event organizers now have to focus on creating a strong online presence that aligns with their brand.
If eventmarketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and eventmarketing is no exception. Promoting exhibit space to companies? Success starts here!” Content is king!”
Perspectives from four eventmarketing pros who spoke at an executive roundtable Freeman hosted in November in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). According to Freeman research, about half of pre-COVID event attendees haven’t returned to in-person events. Courtesy mdg).
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