Smart Meetings

NOVEMBER 9, 2018

We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. Did they register for sessions online weeks in advance or make spur-of-the-moment decisions to attend this session, not that one?

Registration 203

Registration Prospect Contracts Contracts 203

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker). Emphasize the Hybrid Format.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

MeetingsNet

APRIL 12, 2024

In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Industry-wide conferences, local industry meet-ups, and online professional forums are good places to look.

Planner 105

Planner Meeting Online Trade Show 105

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

NOVEMBER 7, 2022

Sponsorship remains one of the most popular ways to fund an event, and an event proposal can function as a sponsorship proposal for securing these sponsorship deals. What’s The Content of an Event Proposal? Knowing the people behind the event may help the event proposal’s reader in weighing the value of the event.

Proposal 118

Proposal Prospect Sponsors Events 118

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Bring the Culture in.

Public Relations 99

Public Relations Sports Prospect Audience 99

Endless Events

JULY 19, 2018

It’s easy to get carried away with the capabilities of AI for events and what that means for event goers – you’re event profs after all! After all, you deploy chatbots and event apps solely online. Maximizing their space, time and personnel during the event.

Event Apps 204

Event Apps Social Media Events Attendee 204

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Social Tables

SEPTEMBER 8, 2017

Never underestimate the power of a direct invitation by hosting an annual event just for your current and prospective clients. Make sure to plan your open house in your local low-season, and preferably on a weekday when it is easier to fit into event planners’ schedules. Create An Online Portfolio of Your Full-Range of Events.

Venue 68

Venue Planner Marketing Marketing 68

Meeting Tomorrow

APRIL 17, 2019

For instance, the following are just a few common event goals and the essential types of data that event marketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Hopefully, you’ll come away from the event with more valuable prospects. Guest Satisfaction.

Social Media 84

Social Media Prospect Events Promotion 84

Convene by PCMA

OCTOBER 4, 2021

Smaller events present an opportunity to focus on quality over quantity. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

APRIL 6, 2022

Consider redefining everything about your current event. Now, we must broaden that definition to include a host of online options, including broad offerings like LinkedIn Learning. Ensure prospective exhibitors are aware of the message their absence will send to the industry.

Retail 98

Retail Public Relations Events Regulations 98

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

Retreat 104

Retreat Trade Show Events Prospect 104

Social Tables

DECEMBER 13, 2016

It’s a free tool that will let you know when they are mentioned online (news, press, etc.). Host an Event for Clients, Prospects and Partners. Host an event to stay connected with your vendors. For the top four or five people or companies that you really want to stay in touch with, look into setting up a Talkwalker Alert.

Event Planning 98

Event Planning Marketing Marketing Events 98

Bizzaboo

JULY 7, 2021

Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.

Marketing 105

Marketing Marketing Social Media Media 105

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Facebook event promotion that boosts engagement. Post information-rich content and useful tools.

Promotion 88

Promotion Social Media Vendor Audience 88

Convene by PCMA

NOVEMBER 6, 2023

The pandemic led some exhibitors to conclude that they didn’t need events to advance their objectives. Some found success generating leads and exposure through smaller, proprietary events or online. Why is now a good time for exhibitors to invest in live events? What will the industry think if we’re not there?”

Marketing 59

Marketing Marketing Public Relations B2B 59

Eventtia

OCTOBER 20, 2022

Distribute roles among the team members: Event/project manager Scheduling Venue/show floor manager Creative design Marketing and communications Sponsorship manager Registration and check-ins Develop event branding. Launch event registration. Launch event registration. 2nd Phase: Up to 3-4 months before the event.

Event Planning 62

Event Planning Vendor Registration Social Media 62

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Eventtia

DECEMBER 11, 2021

Even the smallest tech issues: errors, clunky apps/websites, busy registration lines, lack of access to relevant online information, laggy live streaming platform, and so on, can reduce the overall satisfaction from your attendees. Event marketing management tools: automating and personalising marketing efforts.

Event Technology 62

Event Technology Technology Technology Social Media 62

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Download our Virtual Event Sponsorship Guide + Workbook. .

Sponsors 98

Sponsors Events Virtual Events Website 98

Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Evaluate multiple store locations if available.

Event Planning 88

Event Planning Retail Registration Social Media 88

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Prospect 52

Prospect Events Event Marketing Automation 52

Eventtia

APRIL 18, 2022

For virtual event and in-person event) secure your technology stack: Virtual event platform (for virtual event). Event management solution. Online event registration/ event ticketing solution. Marketing and promotion tools. Event website. Marketing plan. Online ads.

Sponsors 62

Sponsors Social Media Registration Events 62

Travel Daily Media

APRIL 23, 2014

The post CWT enters China’s MICE market appeared first on TD (Travel Daily Media) Travel Daily. Carlson Wagonlit Travel (CWT) is entering China’s lucrative corporate events market. CWT Meetings & Events China will be based in Shanghai. The post CWT enters China’s MICE market appeared first on Travel Daily.

Marketing 40

Marketing Marketing Prospect Tourism 40

Social Tables

DECEMBER 27, 2018

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

Trends 167

Trends Meeting Planner Venue 167

Bizzaboo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

Advertising 105

Advertising Sports Events Trade Show 105

Stova

MARCH 17, 2023

What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like event marketing and street marketing.

Marketing 40

Marketing Marketing Registration Advertising 40

Travel Daily Media

AUGUST 10, 2020

Cvent, a market-leading meetings, events, and hospitality technology provider, unveiled its all-new virtual event solution, the Cvent Engagement Hub. Built to work seamlessly with its unmatched suite of event marketing and management solutions, the hub delivers a fully branded, turnkey virtual event experience.

Virtual Events 40

Virtual Events Sponsors Prospect Technology 40

Bizzaboo

OCTOBER 3, 2023

Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.

Audience 59

Audience Event Apps Registration Social Media 59

All Conference Alert

AUGUST 31, 2023

Whether you want to promote an educational event or an academic conference, these strategies will work for everyone alike. Leverage Social Media One of the effective ways to promote events online for free is to use social media. Share information about upcoming events, updates, and interesting stuff to get people excited.

Promotion 40

Promotion Advertising Social Media Audience 40