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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketing plan. EventMarketing Plan: Goals!
Use the right online tools that will get the most bang out of your event bucks. Also, it pays to know about event AV, since it’s one of the most pricey assets for your event but can have the biggest payoff. Online Tools to Make Registration a Breeze. Here Are the Latest EventMarketing Strategies.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. Marketing to Millennials 101.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Registration & Attendee KPIs. Number of total registrations. Happy planning!
Not all events need to done in person. Whether it’s a purely onlineevent like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Want event more event tips? Subscribe to our blog !
Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. Registrations. Need to Boost Event ROI?
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list.
Do you accept registrationsonline? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Getting Early Birds to Flock to Your Event.
Leverage Human-centric Event Tech Will Curran Tech trends eventually lead back to people. Will Curran , founder of Endless Events and #EventProfs Community took the stage to share his experience creating a year-round virtual community.
It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face. Attendee priorities have shifted, with attendees leaning toward an event schedule that takes place in the middle of the week rather than on the weekends. The Strategy.
As things stand at most events today, a wide gap looms between what happens at the convention center and what a sales team would like to know. Though registration information is handy, it is far from comprehensive. They are the first significant bridge that helps you close that gap between the registration table and the sales contract.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
The company aims to be the Nordstrom experience of shopping for end-to-end event software solutions, rather than an Amazon digital shopping-cart website, explains Linda McNairy, global vice president at American Express Meetings & Events. More : AMEX M&E: Meetings Will Grow in 2019.
Facebook has long been known as a major platform for planning and promoting events, but a new challenger now wants in on the action. Pinterest has just launched new tools that allow professionals to plan events on the platform. Events are more fun when people are having a good time, learning and forming new bonds.
Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience.
That said, email marketing success is possible when you craft an email around a goal, such as generating eventregistrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. Put social posts and other UGC to work to sell your event and drive registrations.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.
Prepare for and marketeventregistration. Outline the entire registration process in great detail. Planners should know exactly when registration will open, how long it will be open, and precisely how many tickets or spaces are available. Are they asking questions about the event topic or specific event details?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Personalization helps attendees have a unique experience when it comes to your events and tradeshow. It not only makes their event experience go much smoother, it also gives them a certain connection to it. Event personalization can be done through streamlined registration processes and the use of mobile apps throughout the event.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Event stage designers work with lighting, sound, and stage design to build an immersive space and improve the overall atmosphere of an event. Ticketing vendors, like online ticketing platforms, can streamline pre-event planning, speed up registration, and sell more event tickets through automation.
We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? What are event apps and their perks? How on-demand AI can be anything from a registration assistant to a comprehensive virtual concierge. How chat AI and event apps can tie in with your social media strategy.
By offering different packages of tickets and bonuses for different prices, you can boost revenue and generate more engagement in particular elements of your event. The main idea is to offer free or discounted merchandise to early registrants. Offer easy merch add-on options during the onlineregistration process.
Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. Also, keep registration flexible (i.e.,
Onsite registration has a profound impact on your attendees’ overall event experience. When attendees enter an event venue, the onsite registration and event badge printing process is like your storefront — the first look at what the event will be like. How To Overcome Onsite Registration Challenges 1.
When event professionals say their event is hybrid, they mean they have a version of the in-person event available to watch online. Nobody should have an online component. They should have an online experience that occurs at the same time as the in-person experience.
Event organizers everywhere are trying to figure out how to price virtual meetings that are converting from a face-to-face format, often with little or no online meeting history to go by and working in a compressed timeframe. Don’t be surprised if your online attendee numbers are up, but the registration fee needs to come down. •
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Bear Analytics ’ IQ platform made Global Pet Expo’s data “more granular and behavioral based,” enabling show management, Bonifati said, to tailor messaging specific to different registrant groups, or personas, for the onlineevent, which was never meant to be a virtual replication of the physical event. “It Data Insights.
Brandability - The customization of media utilizing specific colors, images, and videos in both the event and registration pages, as per the client’s wishes. This media can also be represented during the event using video and audio playback while streaming. Registration should be flexible enough to support multiple ticket types.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Download rates.
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and EventMarketing?
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. Define EventMarketing Goals. Number of free registrants.
Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated eventregistration landing page. Keep reading to learn how to make your attendees feel like they’ve won a golden ticket to the hottest event in town.
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