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Running out of tradeshow ideas for improving your B2B events? If you want to see your tradeshow attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!
To many event professionals, tradeshow engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about tradeshows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
And it seems as if almost every event that’s happening online at the moment has some form of a new feature, some form of new interactivity that’s getting ever closer to all the big advantages we know about physical events. Which is getting slightly closer to what we’re used to in terms of a physical tradeshow.
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketing plan. EventMarketing Plan: Goals!
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
Not all events need to done in person. Whether it’s a purely onlineevent like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. The TradeShow, from the Eyes of Attendees.
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of tradeshows will remain virtual. Read More : Survey: Many EventMarketers Say Orgs Not Effective at Virtual Events.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
We love that they place a spotlight on recent events and what organizers did well, helping event profs everywhere find inspiration for improving their own events. It’s great that so many event industry blogs now have podcasts too! Their Event Experts Interview series is also worth a look. Tigris Events.
Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. This article presents a lowdown of these new rulings.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
Remember to factor in all of your expenses, so you have a better idea of your actual event ROI. So, if you spent $25,000 on a tradeshow that brought in $50,000: $50,000 – $25,000 = $25,000. You can’t sell to attendees if they don’t attend your event, so look at both registrations and attendance to get a clearer picture.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of tradeshows and conferences something no local gathering or online option can match.
Planning Sustainable Events: What You Must Know – #EventIcons Episode 116. IMEX America: USA’s Largest Meetings Industry TradeShow – #EventIcons Episode 33. Meetings & Events Blog. Chatbots: Everything You Need To Know – #EventIcons Episode 118. Connect Marketplace. Ember Blog. Salt Palace Convention Center.
If eventmarketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and eventmarketing is no exception. Are they interested in tradeshow education or conference learning and content ?
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career. We'll also show you how to use onlineevent planning classes to your advantage at the end of the article. EventMarketing.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Bear Analytics ’ IQ platform made Global Pet Expo’s data “more granular and behavioral based,” enabling show management, Bonifati said, to tailor messaging specific to different registrant groups, or personas, for the onlineevent, which was never meant to be a virtual replication of the physical event. “It Data Insights.
Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed eventmarketing. Strategies to improve engagement during an event. Measure engagement live in your event app or on social media.
In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.
For details on the structure of the exam and testing periods — and to learn more about the onlineevent planning classes — check out the ILEA website. CPCE: Certified Professional in Catering and Events What Is CPCE Certification? DES: Digital Event Strategist What Is DES Certification? Learn more: ILEA 3.
Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry.
Much will be forgotten if new ideas discovered at your conference or tradeshow aren’t explored, tested and refined. As time passes, event discoveries and connections start to fade away. Why EventOnline Communities Matter – Especially in Today’s Busy World. As the authors shared, it’s much like building a fire….
Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on tradeshows and conferences, in ways big and small. evolves in this direction, it may present event producers with new methods of audience engagement.
Digital Event Branding Digital event branding has become increasingly vital in today’s virtual world where the majority of events take place online. With the rise of digitalization, event organizers now have to focus on creating a strong online presence that aligns with their brand.
Regardless of whether you’re planning a dazzling conference, a mind-blowing tradeshow, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
If you are holding an in-person and hybrid event in the coming months, you can leverage data — from a Freeman survey conducted in collaboration with Epistemix as well as research from Ohio State University — to help allay concerns about physical events. Here are some takeaways from those studies.
Fortunately, tradeshows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. We’ve become accustomed to looking for validation from our online peers as many consumers trust user reviews as much as personal recommendations. Kimberly Hardcastle-Geddes.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is EventMarketing? Why is EventMarketing Important?
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. Where Can I Find The Silver Lining?’
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
It was entirely online. Now, your business probably isn’t made up of Ewoks or beeping robots, but the fact is this: Reed Pop, the organiser of this event, went above and beyond to not only create a fantastic event but foster that engagement. The old tradeshow goodie bag is still alive and well in times of a pandemic.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. What companies use Cvent Many companies across various industries use Cvent for their event management needs.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Eventmarketers are no strangers to last-minute changes and crises. As mentioned above, your preparedness plan should include the steps that you are taking to make you event a sanitary environment. Hosted in Canada this is one of the largest tradeshows in the mining industry. Making the Move to a Virtual Event.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.
Product Marketing Summit Singapore 2023 11/8/23 Singapore Product Marketing Summit will assemble product marketers from the world’s largest companies and most exciting startups in Singapore to share Product Marketing success stories, experiences and challenges of those positioned at the intersection of product, marketing & sales.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
So, whether you’re the first revenue marketing hire in your organization or the leader of an established team, our industry experts guarantee you’ll leave with the insights you need to elevate your role. B2B Online EU. Join 1000+ brand founders, marketers and online growth experts for a full day of out-of-office learning.
Swapcard has been recognized for its innovation and impact on the event industry. It specializes in managing virtual events, conferences, tradeshows, exhibitions, and corporate events. Their tools cater to events of various scales, from intimate gatherings to large conferences and exhibitions.
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