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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. A lot of tiny pieces must fall into place for an event to succeed, and the wrong eventvendors could lead to lots of trouble later in the planning process. What are eventvendors? a musical festival).
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
The experience of an event is often a fleeting one. If you want to truly discover ways to improve your event, you need to collect new data straight from your team, attendees, and vendors while it’s fresh in their minds. Let’s not forget the main reason to debrief: getting a head start on your next event.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace.
OnlineEventMarketing Techniques. While nothing impacts the image of brands more than face-to-face marketing, online searches also do a great deal of confirming or denying the impressions of potential customers about a brand. Click To Tweet. Traveling Abroad? Take Note of These Tips.
Today’s event attendee is looking for a unique perspective on the culture and creations of a city’s emerging maker community. Here are our top 3 best practices for finding local vendors: Instagram. Local Markets. We are luckily to live in a region with incredible markets that highlight the best-of small business in the region.
AI, inclusive travel and an engaged workforce were top of mind in Lake Tahoe DMA West took to the new Tahoe Blue Event Center in Stateline, Nevada, this October for its 2023 Education Summit & Vendor Showcase. The event brought together 42 DMOs and 19 vendors, including Smart Meetings.
To calculate ROI, you’ll need to know all of your expenses for the event and all of the revenue the event generated. The issue is that some costs, like labor or third-party vendors, are tricky to calculate. Remember to factor in all of your expenses, so you have a better idea of your actual event ROI.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Plus, the theme should be creative enough to spark interest and make people want to join the event as opposed to just logging into the online communities most of them are accustomed to. Click To Tweet.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
You can create your own checklist template in Microsoft® Word® or find a template from a book on professional event coordination. You can also use a free online app, such as Asana or Podio , that allows you to design your own process and work collaboratively with your event staff. Choosing an event theme isn’t just for fun.
Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed eventmarketing. Strategies to improve engagement during an event. Measure engagement live in your event app or on social media.
Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry.
Planners can promote the venue’s one-of-a-kind design, exceptional services, and other amenities to generate online engagement, which can boost event registration and attendance. Create more memorable marketing. Promoting a unique host venue to create eventmarketing that sticks in viewers’ minds.
workforce engaged in freelance work in 2023—an increase of 4 million professionals from the year before, according to a study conducted by online freelance marketplace UpWork. Senior freelance roles requiring specific vertical expertise—like event-technology and event-marketing specialists—have become more sought after.”
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Eventmarketers are no strangers to last-minute changes and crises. Making the Move to a Virtual Event. Nothing’s better than in-person, but if it’s a choice between having an event virtually or not having one at all, some organizers are choosing to move things online. Postponing your Event.
This guide aims to simplify the process by offering a step-by-step framework on how to identify the event planning platform that meets your requirements. Let’s take them one by one: Specialized Tools Specialized event management tools excel in performing specific functions related to event planning.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
This tool harnesses the capabilities of the SAP Ariba platform as a dedicated hub for generating and collaborating on “Direct Material” sourcing events. Vendor Marketplace. This sourcing directory can help event planners find vendors for all aspects of their events, from A/V to lighting to catering.
During Professional Convention Management Association’s annual meeting known as EduCon, held July 7-9 in Phoenix as well as online, one session that drew an unexpectedly large number of longtime planners was titled “Settling and Scaling Budgets in an Uncertain Landscape.”.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, eventmarketers can do more than react to change.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Promote live-streaming pre-event Q&As or information sessions before going live. Tease your audience.
Use your answers to these questions to make sure your website is clear, compelling, and matches the style and tone of your events. If you need some inspiration, take a look at these 7 stunning examples of event planner website design. Create and grow relationships, both online and off.
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define EventMarketing Goals.
Think of your community’s largest local events, or popular niche-events—and find a way to host a coinciding event. This could include something as simple as a check-in booth during an event, or create a strategic partnership with one of the eventvendors. Click To Tweet.
Virtual event management The quick rise of onlineevents has quickly forced us to take our know-how of in-person event management and adapt it to the virtual world. This step is by far the most time consuming and consists of a long list of actions (see below) depending on the type of event you’re running.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Today, eventmarketers have an array of technologies to choose from and incorporate into their event tech stack.
This guide aims to simplify the process by offering a step-by-step framework on how to identify the event planning platform that meets your requirements. Let’s take them one by one: Specialized Tools Specialized event management tools excel in performing specific functions related to event planning.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is EventMarketing? Why is EventMarketing Important?
Secure an impressive number of sellers, invite area restaurants or food trucks to participate, and market the event regionally months in advance to get the word out. Charge a small per person entry fee, and request that vendors agree to donate a small percentage of their earnings to the cause. Host a talent night!
Distribute roles among the team members: Event/project manager Scheduling Venue/show floor manager Creative design Marketing and communications Sponsorship manager Registration and check-ins Develop event branding. Launch event registration. Launch event registration. 2nd Phase: Up to 3-4 months before the event.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
It’s a free tool that will let you know when they are mentioned online (news, press, etc.). Host an Event for Clients, Prospects and Partners. Host an event to stay connected with your vendors. For the top four or five people or companies that you really want to stay in touch with, look into setting up a Talkwalker Alert.
For details on the structure of the exam and testing periods — and to learn more about the onlineevent planning classes — check out the ILEA website. CPCE: Certified Professional in Catering and Events What Is CPCE Certification? DES: Digital Event Strategist What Is DES Certification? Learn more: ILEA 3.
COVID-19 spurs Aventri to partner with three digital-eventvendors with expertise in both the corporate and association markets. Aventri, a widely used event-management software platform, has entered into partnerships with three virtual-event companies.
Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. This is where a strong eventmarketing plan comes into play — but there’s no one-size fits all.
Vendor and speaker coordination. Event gifting. Proprietary self-service online booking tool (integrated with registration) . Our event staff takes care of everything so you’re able to serve as the face of the event. Vendor management. Event check-in and attendee inquiries. EventMarketing.
Do you want your virtual events to reach a global and multilingual audience? Are you trying to address inclusion and accessibility needs for online or hybrid events and webinars? Bizzabo also has both in-house and native production services, so you don’t have to outsource and find yet another vendor.
Since a crucial aspect of successful event planning is to maintain a strict timeline, we’ll divide this checklist into several phases so you can easily keep track of your event’s actual timeline based on these phases. Identify other vendors that may have dependencies with your venue choices (i.e., Event website.
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