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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The same goes for content delivery.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Hold your event in the daylight hours or outside venues (and get an extra point for COVID compliance).
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. But then everyone became an online viewer. This is a challenge with any type of event program.
This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. Marketing to Millennials 101.
You can make events more eco-friendly by: Choosing reusable napkins over paper napkins. Hosting events in eco-friendly venues (look for LEED-certified buildings). Setting up recycling bins throughout the venue. Virtual events were a COVID-era necessity, but plenty of people are ready for in-person connections again.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Disregarding The Online Audience. Being back in a room with other people in order to enjoy an event will be exciting. Disregarding the online audience will have ugly consequences for the brand and/or organization. Moving on with our list of hybrid event mistakes to avoid, we have the Internet issue. Not Enough Bandwidth.
If you’re looking for some new event industry blogs to call your favorites – this one is a must. We recommend you check out Bizbash for the ultimate in event planning news, trends, inspiration and venue discovery. It’s great that so many event industry blogs now have podcasts too! Event Leadership Institute.
What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. Although they look and operate like separate businesses, many breweries, art galleries, museums, arcades, and restaurants host high-quality corporate events. What are unique conference venues so appealing?
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
These tips can apply to almost any event. For example, start with venue design that both attracts and engages people as they enter your venue. To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Not planning conferences?
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Plus, the theme should be creative enough to spark interest and make people want to join the event as opposed to just logging into the online communities most of them are accustomed to. Click To Tweet.
Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Events are no longer just venues for networking.
Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. In this guide, we’re walking you through everything you should know about event vendors. Event rental companies. Stage designers.
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. We wanted to remind you that [Event Name] is just around the corner.
The company aims to be the Nordstrom experience of shopping for end-to-end event software solutions, rather than an Amazon digital shopping-cart website, explains Linda McNairy, global vice president at American Express Meetings & Events. All offerings have been reviewed for compliance and security.
Check out these five tips to use the combined power of AI and data to make your next event a smash hit. Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions.
Marketing your venue will require far more than just word of mouth referrals, and requires you to actively market yourself to your local event planners. Whether they have hosted events with you in the past, or have yet to book with you—the venuemarketing tips below will help. Click To Tweet.
You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event? your speaker).
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
Event networking can be both a fun and confusing experience. While people love making new friends, it can be awkward at times, especially if there’s no specific venue and time to network. Today’s favorites are all about how to make event networking better.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
When planning an event, most event managers focus on the speakers, the topics, or the venue- if the event isn’t online. While these are crucial elements for a successful event, there’s a more critical priority.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more.
For venues and planners, that means looking into the crystal ball to get ahead of event trends and expectations. Here, we cover the top 19 trends which promise to shake up event planning and hospitality in 2019 and beyond. But what’s driving the effectiveness of eventmarketing, and really, meetings demand as a whole?
The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues. When your budget’s already tight, it can be difficult to know exactly where merchandise fits in — especially if you’re already creating event SWAG.
The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid event trends that we’ll see more of going forward and shared advice on how best to adapt. . Event co-moderator Teresa Al Dente shared the story of her company, Drag Taste. And now, we have created six online experiences.
Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and EventMarketing?
Planning a successful event starts by recognizing that attendees are looking for more than an event — they’re looking for an experience. And to create an experience, every little piece of the event needs to map back to the purpose, from the venue to the food. Find a venue that fits your event purpose (and budget!).
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Why event management matters Managing an event correctly is essential for it to be a success. Simply put, no matter how good your venue, speakers or entertainment are, failure to get the basics factors right, such as budgeting and logistics, means that you could expose yourself to potentially unforeseen challenges.
This will be a mixture of your value proposition, your event type(s), your ideal customer, and (sometimes) a venue. Use your answers to these questions to make sure your website is clear, compelling, and matches the style and tone of your events. Create and grow relationships, both online and off.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. BASE TECHNOLOGY: Artificial Intelligence (AI) Eventmarketers are already reaping the benefits of using AI software.
AI Writing Assistant uses natural-language processing technology for users’ questions and prompts to create content for an event’s website, marketing messages, session descriptions, video summaries, request-for-proposal responses for sourcing venues, and other event needs. platform still under development.
Eventmarketers are no strangers to last-minute changes and crises. Reach out to all meeting spaces, hotels, and venues. Plan to circulate literature around COVID-19 prevention throughout your venue. For more information on creating a preparedness plan, see the CDCs Interim Guidance for event organizers.
We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. Sourcing technology This section pertains to advanced solutions that help event planners identify, secure, and manage the necessary resources for an event.
Here are a few tips to better your product launch event planning. Choosing a Venue. Obviously, you want the emphasis to be on the product and not the venue. Nevertheless, an awesome venue for your corporate event certainly helps with the marketing. If possible, try to associate the product with the venue.
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