Endless Events

MARCH 24, 2022

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Social media mentions: create your own event hashtag or social media profiles.

Platform 334

Platform Sponsors Events Social Media 334

Smart Meetings

MAY 5, 2021

Seven key tactics event marketers can use to promote virtual networking opportunities include: Conference website: Even when prospective attendees are first exploring your conference agenda and speaker list, you want to make the networking opportunities clear on your event site.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?

Website 98

Website Planner Certification Publishing 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. There are many moving pieces that comprise a digital marketing campaign: websites, email, SMS, search, social media, targeted advertisements.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

OCTOBER 11, 2022

Remember, your sponsors have to justify this cost to their bosses, so quantify the value of your event to score more sponsorships. Post your event on SponsorMyEvent , which is an online marketplace for sponsorships. To get started, create an account and list your event details. Check SponsorMyEvent.

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

FEBRUARY 14, 2023

Virtual events were a COVID-era necessity, but plenty of people are ready for in-person connections again. Fortunately, you don’t have to choose: hybrid events offer a happy medium. With hybrid events, attendees can choose between attending in-person or online. In 2023, more brands are investing in communities.

Trends 320

Trends Events Planner Event Technology 320

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Website Traffic. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Eventbrite

JANUARY 11, 2019

If you don’t have a dedicated website for your event, you’re missing out on more than just a marketing opportunity. And that’s a shame, because it’s very easy — and can be free — to create an event website. You might already be using Facebook Events as your online presence. But […].

Website 76

Website Online Events Marketing 76

Smart Meetings

FEBRUARY 21, 2019

The company aims to be the Nordstrom experience of shopping for end-to-end event software solutions, rather than an Amazon digital shopping-cart website, explains Linda McNairy, global vice president at American Express Meetings & Events. More : AMEX M&E: Meetings Will Grow in 2019.

Meeting 159

Meeting Registration Event Apps Website 159

Eventtia

DECEMBER 12, 2019

Your online presence is more important than ever when it comes to hosting an event. Your website sets the tone for your event and acts as a one-stop destination for your attendees to receive information and purchase tickets. It’s prime real estate for event organizers to get the website design right from the get-go.

Website 71

Website Events Online Entertainment 71

Endless Events

MAY 9, 2023

Check out these five tips to use the combined power of AI and data to make your next event a smash hit. Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions.

Event Planning 177

Event Planning Automation Social Media Panel 177

Social Tables

JUNE 17, 2021

These are called customer personas , and they help shape your event planner marketing strategy in many ways. By knowing your ideal customer, you can determine the images to feature on your website, the social media channels to focus on, where to spend your advertising budget, and which event trends will be important for your business.

Planner 148

Planner Marketing Marketing Social Media 148

Traveler's Q

SEPTEMBER 28, 2023

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

Social Media 130

Social Media Event Apps Sponsors Website 130

Eventtia

MAY 25, 2023

Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.

SEO 62

SEO Event Marketing Marketing Marketing 62

Endless Events

SEPTEMBER 28, 2022

Community KPIs are a must for any online group. How much time do people spend in your online community? Discussions are the lifeblood of any online community. This way, you can compare the conversion rate of your community versus other lead sources, like your website or social media. . Time on Page. Total Discussions.

Online 177

Online Social Media Audience Marketing 177

Endless Events

AUGUST 17, 2018

To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from event marketing and promotion to social media and technology.

Conference 196

Conference Contracts Contracts B2B 196

Eventtia

AUGUST 12, 2022

Online events are virtual events that people from around the world can attend. They are also valuable marketing tools that can be used to establish your company as an industry authority and generate quality leads in the process. But just creating an online event and expecting people to convert is a mistake.

Online 62

Online eCommerce Events Website 62

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. Have a Well-Designed and Functional Event Page.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?

Website 52

Website Planner Certification Publishing 52

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Adding “exhibitors” in your website navigation? Success starts here!” Content is king!”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Smart Meetings

APRIL 25, 2024

When event professionals say their event is hybrid, they mean they have a version of the in-person event available to watch online. Nobody should have an online component. They should have an online experience that occurs at the same time as the in-person experience.

Platform 130

Platform Production Audience Speakers 130

MeetingsNet

APRIL 12, 2024

In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Industry-wide conferences, local industry meet-ups, and online professional forums are good places to look.

Planner 105

Planner Meeting Online Trade Show 105

InEvent

FEBRUARY 23, 2024

Navigating the complexities of event planning, you understand the importance of a strong online presence. Your event’s website is more than just a digital brochure; it’s the cornerstone of your marketing strategy, the first point of contact with your audience, and a critical tool for driving registrations and engagement.

Website 52

Website Planner Registration Online 52

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Social Tables

SEPTEMBER 14, 2021

Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed event marketing. Strategies to improve engagement during an event. Measure engagement live in your event app or on social media.

Social Media 176

Social Media Registration Virtual Events Audience 176

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149

Audience Speakers Attendee Virtual Events 149

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

Website 111

Website Automation SEO Social Media 111

Social Tables

JUNE 12, 2024

Event stage designers work with lighting, sound, and stage design to build an immersive space and improve the overall atmosphere of an event. Ticketing vendors, like online ticketing platforms, can streamline pre-event planning, speed up registration, and sell more event tickets through automation.

Vendor 158

Vendor Contracts Contracts Events 158

Convene by PCMA

OCTOBER 10, 2022

To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Tourism eSchool

AUGUST 31, 2021

Most suited for events that: Are annual or recurring events, such as a monthly Farmer’s Market or Annual Wine Event. Has its own dedicated event website. By having your own event social media channel means people can link to or tag your event's social media pages when talking about the event online.

Social Media 91

Social Media Media Promotion Tourism 91

Bizzaboo

DECEMBER 18, 2022

Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. Event Marketing.

Management 123

Management Sponsors Registration Speakers 123