Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. By focusing on how we want the recipient to feel at our events, it will allow us to design activations that foster genuine connection.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. More Event Marketing Find past event marketing columns in our archive.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

DECEMBER 11, 2024

Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international event marketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.

Trade Show 52

Trade Show Social Media Events Trends 52

Smart Meetings

APRIL 8, 2022

Choose Chicago named Osmond president and CEO of its organization, making her the first woman to hold the role in the Chicago DMO’s history. Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its public relations manager. Lynn Osmond. Regis Beijing. Von DeLuna.

Public Relations 130

Public Relations Hospitality Government Management 130

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. (See Highlight the organization behind your show and any societies or affiliated associations involved with it.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Prioritize DEI.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Maritz Global Events

AUGUST 21, 2019

It’s always a good idea to have a backup plan if your event schedule or activities should be modified because of natural disasters or severe weather. Public Safety & Security. Public Relations Flubs. Marketing Misfires. About Sarah.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

OCTOBER 4, 2021

“Engaging/exploring with visitors” is the top reason attendees say they attend in-person events, followed closely by networking with both exhibitors and peers. Only 30 percent of attendee organizations are likely to restrict travel due to the Delta variant.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

MARCH 16, 2022

Your visitors will judge your event’s credibility and value based on website design, speed, readability, simplicity, aesthetics, and consistency in experience from screen to screen. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Your website is for everyone.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Or do we have an obligation to stage an event that helps small- and medium-sized businesses, as well?

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

DECEMBER 30, 2021

Understanding the importance of those in-person connections, Insuretech offered outdoor event space to enable participants to network without masks in the open air. NBAA hosted three webinars in advance of the event; two geared toward exhibitors that focused on marketing and know-before-you-go logistics, and one for attendees.

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

OCTOBER 31, 2022

IBIE shifted strategy to include more paid and earned channels to supplement the data decay within its owned channels — and a budget shift from direct mail to digital marketing delivered more than 10 million impressions with more than 5,500 conversions attributed directly to the campaign. An adaptable event brand.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JANUARY 10, 2024

Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed event marketing.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. The continual process of testing an idea, learning from the results, and iterating is only possible with a growth mindset.

Marketing 52

Marketing Marketing Public Relations B2B 52

Bizzaboo

JANUARY 10, 2024

of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! Want to see your event agency in this list?

Management 98

Management Advertising Events Consulting 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals don’t.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? When used appropriately, dance reels, Taylor Swift memes, cat videos, and the Wes Anderson aesthetic (IYKYK) can help humanize your event’s brand and build loyalty among followers.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

JULY 21, 2023

As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Invest in data tools and resources to get an accurate understanding of current international markets, audience segments, and demographics. This new era brings new victories and new challenges.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

AUGUST 25, 2023

They can also choose to attend online and in-person events. Organic networking — Speaking of in-person events: For a lot of professionals, especially those who’ve had most of their professional conversations over Zoom, networking in person can be difficult and anxiety-ridden.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. The following technologies are related to Web 3.0, perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105

Smart Meetings

OCTOBER 25, 2024

He brings over 20 years of experience developing business-driving strategies across all areas of the event marketing portfolio with Fortune 500 brands. Tiffany Irwin Tiffany Irwin, Montage Big Sky Irwin joins Montage Big Sky as director of sales and marketing. As COO, she will additionally oversee the Gwinnett Sports Commission.

Sustainability 130

Sustainability Public Relations Hospitality Promotion 130

Convene by PCMA

APRIL 1, 2025

In the midst of federal policy changes, some event professionals are offering discounted event registration to impacted groups and are building in more peer-to-peer discussion opportunities all to provide additional value to their communities during the disruption.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

OCTOBER 13, 2024

While staying on top of trends can be time-consuming for your organization, it’s essential for creating content that resonates with your audience. An organization’s social-media presence shouldn’t go silent once an event ends — it needs to be active year-round.

Social Media 52

Social Media Media Retail Public Relations 52

Convene by PCMA

FEBRUARY 18, 2025

Last August, mdg and New Hope Network (Informa Markets) worked together to introduce Newtopia Now , a natural, organic, and conscious products industry expo. Be audience-centric vs. event-centric Too often, organizers start the ideation process by focusing on keynote speakers, parties, on-site activations, and all the other fun stuff.

Public Relations 52

Public Relations B2B Events Advertising 52