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For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. An Adrenaline-Filled Future.
The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? Read More : Survey Shows Increased Plans for Face-to-Face Meetings in Australia.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketing plan. EventMarketing Plan: Goals!
Successfully marketing an event relies on creating and capturing demand throughout the entire eventregistration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Product launches.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers. A staggering 82% cite show services as their primary cost concern.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. SEAMLESS REGISTRATION PROCESS.
But the question remains: in face of so many virtual event platform features, how are you supposed to make a choice? Not only do we help each organization make the right choice for their perfect event, but we’ve also undergone the necessary training. Registration & Ticketing. What should you prioritize?
The number of attendees, sales, engagement, profit, new contacts – whatever is relevant to you and your organization. What are you struggling with most planning a virtual event? Assuming this is your first virtual event, you’re probably struggling with several aspects. What are the goals of your virtual event?
No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Get your event planning template and checklist. What Is EventMarketing? Eventmarketing can be B2C or B2B in nature. In B2B eventmarketing (i.e.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
This includes roles like event technology specialists, eventregistration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
“We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtual events and are excited to be able to better support meeting planners and eventorganizers while offering a wider range of products and experiences,” he said in a statement. He will remain with the company in an executive role.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Maybe you are currently using an assortment of tools to cover your event management needs.
Gain the trust of your audience by learning the ropes and getting an event planning certification. Make sure to mind your tech as well and update your systems for the smoothest event experience. And keep in mind that you registration should go without a hitch so attendees start their connection with you on a positive note.
If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions. And don’t forget to use our free event planning checklist to make your life easier! Turn Your Free Events into Blockbusters. Click To Tweet.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Choose the right marketing channels.
For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for EventMarketing Another must for email marketing campaigns today is to make them mobile-friendly.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: Plan Events Virtually.
Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience.
Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Getting Early Birds to Flock to Your Event.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list.
But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of eventorganizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
Despite the return of in-person events, virtual events are here to stay. In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of eventorganizers agree that virtual events help them reach a wider audience.
The best event teams are laser-focused on asking a mix of event survey questions to gather essential qualitative and quantitative data through feedback from key stakeholders. This ensures future events offer more engaging and valuable programming. These insights are essential for optimizing future events.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. ROI Goals for EventOrganizers.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
More : 6 Free Apps to Keep Meeting Planners Organized. CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. Zenus Inc and Fielddrive –two companies entered together and working with facial recognition registration.
Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite. The study involved 341 organizers in the U.S. Yes, free registration, including an email address, is required. . . That being said, U.K.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trends: Unique Venue Experiences . Cyber Security .
The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.
Planning an event is difficult. Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. However, although event planning can certainly be challenging, it also can be exciting and worthwhile. Can you imagine the headache?
Many organizations want to host conferences at expensive venues but do not want to pay the price or are unaware of how expensive hotel venues and banquet food are,” Pappas said. MCI Registration Specialist Mackenzie Ramos sees staffing as a major challenge happening now.
Personalization helps attendees have a unique experience when it comes to your events and tradeshow. It not only makes their event experience go much smoother, it also gives them a certain connection to it. Event personalization can be done through streamlined registration processes and the use of mobile apps throughout the event.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. Marketers haven’t yet mastered virtual. At least in my marketing budget for next year, I’ve allocated close to 1.8x for hybrid events.”.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Teams handling travel management can also use various software to sync their team’s travel details with registration data. Organization, flexibility, and the ability to organize your time (and budget!)
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. Integrations.
Eric Holmen, CEO of the event platform Splash , shared a picture of what the company saw in the behavior of its clients at different stages of the pandemic. Instead, he sees virtual as a targeted use case for building top-of-funnel interest and a marketing database. “In-person In-person builds intimacy and converts deals.
Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. The Benefits of Using Event Technology Event technology has become an essential component of modern-day events.
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