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Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.
Running out of tradeshow ideas for improving your B2B events? If you want to see your tradeshow attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!
To many event professionals, tradeshow engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about tradeshows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of showorganizers.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of tradeshows will remain virtual. Organizers would expect that all of this translates into more opportunities for revenue. to 5 p.m.
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketing plan. EventMarketing Plan: Goals!
We love that they place a spotlight on recent events and what organizers did well, helping event profs everywhere find inspiration for improving their own events. It’s great that so many event industry blogs now have podcasts too! Their Event Experts Interview series is also worth a look. Tigris Events.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
The annual EventMarketing and Management Product Roadmap will outline where the company is investing in development for the future. Attend breakout sessions such as “Navigating the Future of Work-linked Wanderlust” and “Secrets to Event Personalization” and network at the conference lunch.
The TradeShow, from the Eyes of Attendees. For any attendee, the tradeshow and its booths will always be the center of attention. This is why it’s important for you as an eventorganizer to make the whole event as seamless as possible. Marketing Your Next Event like a Pro.
A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 eventmarketers. The recent survey of 670 eventmarketers from organizations in the U.S.
Plan the event well and you’ll gain the respect of everyone in the organization. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events. That is the highly competitive nature of today’s tradeshow landscape. Need Help Organizing Your Time?
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. When it comes to tradeshow lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their tradeshowmarketing routine.
For event planning, your team of committees may need to look something like this: Program Administrators. Handling everything from catering to scheduling activities, the program administrators organize all the fine details of the event. The responsibilities of the operations liaisons vary greatly depending on the type of event.
Have you made resolutions for your 2023 event planning? With the return of in-person tradeshows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Do they long to be a part of a community? What makes them tick?
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman. Definitely a skill for our times.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Get creative with engaging content.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for eventorganizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
You can also encourage the showorganizer to add your question to their list of event registration questions, which will assist with your pre-show research. Be sure to study the event prospectus beforehand to understand who will be in attendance. Lead Retrieval App for TradeShows. That’s versatility!
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of tradeshows and conferences something no local gathering or online option can match.
Announce your tradeshow. Body: Dear [name], As one of the most proficient and skilled professionals in our industry, we’d be humbled if you would join us for this year’s [tradeshow name]. Share information about a tradeshow you’re sponsoring. Subject line: See you at [tradeshow name] in [city].
What are your eventmarketing resolutions for the new year? this year’s disruptors were largely positive for eventmarketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023. This will enhance my ability to formulate original ideas and write even more compelling copy. “I
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of eventorganizers, with 19.1% of eventorganizers, with 19.1% What is B2B eventmarketing?
Attendees explore the trade-show floor at the Annual Conference of the National Council for Mental Wellbeing, The Annual Conference of the National Council for Mental Wellbeing, known as NatCon , is the largest gathering of behavioral health professionals in the United States.
TradeShows may have to rethink their value proposition. Chime’s robust audience engagement data (results are recorded every 2 minutes, rather than the industry standard of 5 minutes) gives event producers better data and could create its own modern art charts. “ 365 Opportunities.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
The Professional Convention Management Association is now supporting ECA’s work speaking out on the importance of business events for economic growth and job creation. We know that if we expect our industry to transform, we need to lead that transformation, and ECA provides a critical platform to do so.”
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
In light of this major trend and a large retiring workforce, eventorganizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.
Event Industry News An online magazine delivering the latest event industry news, Event Industry News (EIN) is a go-to source for eventorganizers across industries edited by the one and only Adam Parry. If you’re not subscribed to this blog’s updates, now is the time!
For all of the organizations that have depended on tradeshows, conferences, and other types of events to help generate business (sales […]. I had my first experience presenting at a Virtual Conference and it was a success, as far as I’m concerned. If this is the new reality going forward, I believe we’ll be fine.
CPCE: Certified Professional in Catering and Events What Is CPCE Certification? As hundreds of leading professionals in the business travel industry have earned the GTP Certification, participating in this program will give organizers credentials that match these leaders. CTSM: Certified TradeShowMarketer What Is CTSM Certification?
Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on tradeshows and conferences, in ways big and small. evolves in this direction, it may present event producers with new methods of audience engagement.
Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps eventorganizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
Finally, using technology to collect and analyze event data can provide valuable insights into attendees, such as demographics, behavior, and interests. Event technology provides a plethora of advantages and opportunities to eventorganizers, who seek to create memorable and engaging events.
January 2024 Conferences for Event Planners Event Name Event Date Event Location More Information PCMA Convening Leaders 2024 Jan. 7-10, 2024 San Diego, CA Embark on a transformative journey to shape the future of your organization through exceptional business event strategy. and beyond.
Regardless of whether you’re planning a dazzling conference, a mind-blowing tradeshow, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
In the Convene Live: “ From Stats to Stories — Making Event Data Work for You ” session at Convening Leaders 2023, Joe Colangelo, founder of event data company Bear Analytics, shared the challenges eventorganizers are facing when it comes to figuring out how to make data work for them.
“It was less about trying to imitate a tradeshow in a virtual space,” he said, “and more akin to an exclusive online shopping experience,” with a digital showroom where suppliers posted their company information and marketing collateral in addition to detailed product listings. In-Person Application. Data and DEI.
Before the big day, planners choose and arrange all the logistics for food, décor, personnel, presenters, and technology to pull off a flawless event. They might even handle large-scale events like tradeshows or coordinate complex conference schedules for thousands of people. Like to be the one people come to?
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