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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Hold your event in the daylight hours or outside venues (and get an extra point for COVID compliance).
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. Event technology is not something that only concerns virtual and hybrid events.
Cema (Corporate EventMarketer Association) is a booming community. In this weeks episode of #EventIcons our guests Kimberley Gishler of CEMA (Corporate EventMarketing Association), and Tom Spano of OpenX will be giving you the inside scoop on CEMA. Event Details of Haute Dokimazo. Haute Dokimazo. CEMA Summit.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Administering such features can be an effective method of keeping virtual attendees engaged following a keynote speaker or panel discussion.
As part of the same panel discussion, Encore Global CEO Ben Erwin called for investing in people assets. None of background was printed, it was all projected light on muslin panels, so it’s reusable and sustainable. The core of what people want is a reliable, friendly experience.” That is a clear winning strategy.”. Author Daniel Pink.
With constant new tech innovations popularizing our daily lives, event professionals must harness these new technologies to enable and enrich the attendee experience. You can upload floor maps, customize layouts, and brand your event from the admin panel. It’s time to truly break out of our comfort zone.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Diversity in Events. Picking The Perfect Event Venue. School of Event Planning & Management. Panels & Moderation – Everything You Need To Know. How Is Your Event App Security. Safety at Events – What Every Event Planner Needs to Know. What Do You Know About Virtual Reality For Events?
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. Share: Hosting an event and want to extend your reach? Submit it to our event directory !
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”
CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. Event Tech Tribe –group marketing of cloud-based event tech products, including an appointment management system and a venue sourcing site.
You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. The good news is that AI tools simplify content creation for events.
They can help brands and events alike launch their businesses to new heights. In today’s episode of #EventIcons our iconic panel Nick Borelli of Borelli Strategies, Melissa Brandle of August United, and Rachel Stephan of snöball event influencer marketing join us for an in-depth discussion on influencer marketing at events.
There is so much to consider when planning event transportation from how many people you will have, where they are coming from, the venue you are going to, the city. Our ICONIC panel joining use today are masters in event transportation! To make transportation a success you need to be proactive in the planning.
Our iconic panel Corbin Ball of Corbin Ball & Associates , James Spellos of Meeting U , and Nick Borelli of Borelli Strategies are joining us and weighing in on the event tech trends. They will chat about everything from chatbots and AI, to facial recognition and cybersecurity.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: Improvements in Event WiFi.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
The Future of Live “You have to give people a reason to come to the event,” said Kevin Carr, vice president of Cvent , who joined a panel about the future of live events. “We all have our journeys, and we have to celebrate each step along the way.” California’s reputation as a destination drenched in food and fun is legendary.
That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate EventMarketing Association).
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
In this past episode, our very own Will Curran joins their hosts Corey Moss, Katye McGregor Bennett, Michelle Loret, Brittney Lanni (their amazing new live events host) to talk about emerging technologies in the event industry, along with creating and augmenting live event experiences. Check-In Tip for a Headache-Free Event.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trends: Improvements in Event WiFi.
Plus, we threw in some key insights on trends identified by Gartner® in its inaugural Magic Quadrant™ for Event Technology Platforms. Keep reading to learn some of the insights our star-studded panel shared about event industry trends and to access a link to the webinar that you can watch on-demand at any time.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
For example, IEEE PES held a well-promoted pitch competition at its Grid Edge Technologies Conference & Exposition, where startups delivered five-minute presentations to a panel of judges in front of an audience of attendees.
Remind them of the webinar date, start time, and schedule of events, but don’t spam registrants’ inboxes. Email registrants one week, one day, and one hour prior to the event. Marketing research shows that sending a day-of reminder email can increase live webinar attendance by up to 20%. Practice the presentation in advance.
That gives eventmarketing a powerful message to share. It also means you can keep the promise of an event that really reflects your audience’s needs and priorities. When franchisees attend an event where everything is curated according to their interests, they’re likelier to make the most of it.
Tavar James (left), global head of field marketing and events at Riskified, moderates a panel at CEMA Summit 2023. Two Dudes Photo) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Think like a politician.
The casting of the keynote speakers and the panels will be focused on subjects such as NFT, the current status of Tik Tok, influencer marketing and direct-to-consumer brands. That way, the event can also save money on live speakers while still leveraging the name of the virtual speakers for eventmarketing.’.
Look for a hotel that has eCar charging stations, eco-friendly cups, and toiletries, or solar panels. Depending on the type of event you have, you could even host a pool party and have a must-see host be the highlight event to either kickoff or end the event in style. Promotes Conference.
15 to 16—With a collection of presentations, panels, workshops, roundtables and more, you’ll have the chance to learn, and network, with pioneering enablement experts. Product Marketing Summit London 2023 11/22/23 London, UK Nov. 22 to 23—A mixture of keynotes, roundtables, panels, collaboration and discussions.
If you’re unfamiliar with the product then carry on reading, as we’re going to dive deep into how it works, its main features, and then take a look at how it compares with event management software , Eventtia. Eventmarketing platform vs. online events platform The first difference comes in what the platforms are designed to do.
For virtual sessions that require scale, broadcasting, and highly produced presentations, look no further than Bizzabo’s intuitive, all-in-one, scalable event management software. Bizzabo’s platform lets you stream live to thousands of attendees without compromising the production value of your virtual event.
This persona requires interaction to keep their attention—panels or sessions that allow the audience to be involved work best here. Provide experiences that allow them to speak with their group, and create more intimate settings with fewer people where the interaction is more targeted. Collaborative group sessions. Extreme Networker.
Mauricio Ventura, Costa Rica’s minister of tourism, said: “The new Convention Centre is what we needed to help us put the country firmly on the map of the international association eventsmarket, where success relies on the quality of the facilities and services offered.”.
Chief Marketing Officer Summit | New York. Join fellow Chief Marketing Officers from across New York for one day of non-stop networking, knowledge sharing, keynotes, panel discussions and more at the CMO Summit. Experiential Marketing Summit | EMS 2023. New York, NY. The MarTech Summit | Singapore. Las Vegas, NV.
For a virtual event, this may be offering an up-sale like a VIP event with a special guest while a follow-up may include a coupon code for the next event or discount on a store item for attending. There are many strategies for eventmarketing, and gathering information can help you to understand your audience.
Tracy Judge (left), CEO of Soundings, and freelance eventprof Erika Brunke speak on the benefits of going freelance during a panel session August 5 at CEMA Summit in Seattle.
With the shakeups in event housing recently you may be scrambling to figuring out how to keep event housing profitable. and Nadine Spitteler of A111 Power of Conference Service join us to cover everything you need to know to keep your event housing profitable and a great experience for your attendees.
People shouldn’t have to click several times or conduct a Google search to understand what your event is all about. Flexera: Offering Undeniable Value (Webinar) To convince someone to sign up for a virtual event like a webinar or panel, you must demonstrate value immediately and convince your target audience that it’s worth attending.
This panel discussion will explore the planning process, pandemic-related considerations, and successes of the NBA All-Star 2022 event, which took place in Cleveland in February. CT/2:00 p.m.
After you send the introductory email, schedule some time to discuss the details with your speakers and get them excited about the event. If you’re hosting a panel discussion, it’s a good idea to get those speakers and moderators together on the same call, so they become comfortable speaking together as a group.
Sponsor wanting to showcase corporate social responsibility (CSR): Include the option for sponsoring a community service project, hosting a panel on sustainability practices, or aligning with a charity that resonates with the sponsor’s mission.
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