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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. Event technology is not something that only concerns virtual and hybrid events.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
In this past episode, our very own Will Curran joins their hosts Corey Moss, Katye McGregor Bennett, Michelle Loret, Brittney Lanni (their amazing new live events host) to talk about emerging technologies in the event industry, along with creating and augmenting live event experiences. Check-In Tip for a Headache-Free Event.
Our iconic panel Corbin Ball of Corbin Ball & Associates , James Spellos of Meeting U , and Nick Borelli of Borelli Strategies are joining us and weighing in on the event tech trends. The Indoor Lab – Provide the most comprehensive end-to-end analytics for indoor event locations using their proprietary platform and hardware.
You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. The good news is that AI tools simplify content creation for events.
Diversity in Events. Picking The Perfect Event Venue. School of Event Planning & Management. Panels & Moderation – Everything You Need To Know. How Is Your Event App Security. Safety at Events – What Every Event Planner Needs to Know. What Do You Know About Virtual Reality For Events?
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: Data-Driven Decision Making.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
leading up to the event. Popular webinar marketing channels include: Groups and event pages Socialmedia ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Practice the presentation in advance.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trends: Data-Driven Decision Making.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to socialmedia, to content marketing.
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketingevents. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to socialmedia, to content marketing.
The casting of the keynote speakers and the panels will be focused on subjects such as NFT, the current status of Tik Tok, influencer marketing and direct-to-consumer brands. That way, the event can also save money on live speakers while still leveraging the name of the virtual speakers for eventmarketing.’.
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketingevents. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to socialmedia, to content marketing.
Why marketers need to embrace automated marketing to deliver a modern customer experience. Instead, ads litter the sides of web pages, are scattered into socialmedia feeds, and run between videos and/or T.V. There are many strategies for eventmarketing, and gathering information can help you to understand your audience.
It really does make a great start to the day and with many people posting their life on socialmedia, having an amazing view will spark more advertisement for your brand. . Look for a hotel that has eCar charging stations, eco-friendly cups, and toiletries, or solar panels. Promotes Conference.
Taggbox For Virtual Events and Live Streams from Taggbox on Vimeo. Taggbox lets you leverage user-generated content (aka UGC) before, during, and after your virtual events. Leveraging UGC lets you amplify the voice of your fans and customers in an interactive, engaging, and socially dynamic way.
This inclusive approach widens event reach and accommodates diverse participation preferences. Live streaming enables organizers to disseminate event highlights like keynote addresses and panel discussions to remote participants unable to join in person. Gone are the days of waiting weeks for post-event surveys.
If you’re unfamiliar with the product then carry on reading, as we’re going to dive deep into how it works, its main features, and then take a look at how it compares with event management software , Eventtia. Eventmarketing platform vs. online events platform The first difference comes in what the platforms are designed to do.
Event websites, email, promo codes, PR, Google Ads, socialmedia, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.
Event websites, email, promo codes, PR, Google Ads, socialmedia, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.
Compounding these are increasing expectations from attendees who, according to a recent Skift report , “are taking a pass on events for a number of reasons, including flight hassles, budgetary restraints, a growing fear of mass shootings, and having little-to-no desire to venture out after becoming accustomed to remote work.”
Offer customized product placements, allowing sponsors to seamlessly integrate their products and services with event programming and content to maximize exposure and relevance. Provide panel discussions or speaking slots at industry conferences to elevate the sponsors’ profiles while enabling them to share their ideas.
After the event concludes, a recording will be posted online and made available to registered attendees and people who register after the fact (i.e., We encourage you to promote this event on socialmedia using the following hashtag: . How Event Management Software Can Help . on-demand). . Best, [Your Name].
Research competitor events: Understand what similar events are offering to their sponsors. Gather audience insights: Use surveys, socialmedia analytics, and attendee feedback to gather detailed information about your audience. This can help you differentiate your packages.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration. Tease, tease, tease!
Conduct surveys or gather feedback from previous events to understand what types of speakers or topics your audience enjoyed the most. Analyze your audience’s socialmedia profiles and interactions. Tap into speaker bureaus: Speaker bureaus specialize in matching event organizers with qualified speakers.
Use social listening – Monitor socialmedia users in your niche and determine the speakers they want to see at an event. Organize “Meet & Greet” sessions – Assemble an exclusive panel of speakers and influential people. Meet & Greet sessions are a way for event attendees to expand their network.
Material downloads: If event sessions offered downloadable assets, how many attendees downloaded them? Socialmedia mentions: Who is talking about your event and what are they saying? We’ll go into more detail about exactly how to measure these and what they mean for event success later in this article.
Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. Whether it’s a yoga session, interactive panel discussion or virtual conference, the popularity of virtual events has exploded and it’s paving the way for new forms of communication and collaboration.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. February Pubcon Local Professional Services Conference February 27 - 28, 2023 – Austin, TX Pubcon Local Professional Services Conference is the premier search and socialmedia conference and expo.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. Check out this article: “ The Ultimate Event Venue Sourcing Guide.”
Of course, not everyone in a given age range will react identically to an eventmarketing message. Now, event planners looking to grow a Gen Z audience may need to get more creative in engaging the younger demographic. You need to plan activities at your events that can only be done in person,” Holsinger continued.
Building a multi-channel promotional plan A great event promotion strategy doesnt rely on just one channel its a mix of email marketing, socialmedia, content, and paid advertising working together to generate interest.
For example: Attendance rate: Did your marketing work? Socialmedia engagement: How much buzz did your event generate online? Sales during the event: Did your strategy convert interest into action? Tease the event on socialmedia. Event Flow : Map out the agenda. Now, lets get specific.
We wanted to make sure that all of the experiences were cohesive and people could create their own journey, Preston, AIAs managing director of events, shared during the PCMA Convening Leaders 2025 panel session, How to Redesign Your Trade Show & Elevate Attendee Engagement. Whats your favorite type of dessert?
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