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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?
In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. It’s with good reason that 31% of marketers believe eventmarketing is the most effective marketing channel.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional eventplanners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Follow these six tips to blend eventpromotions with your 2023 marketing plan seamlessly. Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. Take time to outline the necessary steps to plan a successful event.
As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. While they are typically more expensive than in-person events, there are also many ways eventplanners can save money with a hybrid event and see a higher event ROI. EventMarketing.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?
Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps eventplanners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Why Event Gamification?
As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Instead, eventmarketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What Are Asynchronous Hybrid Events?
He promised that all those talking boxes will be more engaging however and whenever they are accessed thanks to Cvent Studio’s focus on enhancing video quality, recording and promotion. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. However, submitting a press release to local publications may add another degree of promotion. Eventplanners often promoteevents that may not be entirely unique.
19 Event Trends for 2019 19 Event Trends Shaking Up Group Business & Meetings in 2019 from Social Tables An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead. Looking for an eventmarketing ppt?
Start with your event invite emails by using killer subject lines. Finally, deliver engaging content via interesting talks, awe-inspiring entertainment, pleasantly surprising promotions, and top-notch AV. Surprise, Delight, Succeed to Win at Events and Promotions. Next, make registration and check-in a breeze.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Are You Tech-Stressed?
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Nail Your Social Media Promotion.
The Many Challenges of EventMarketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. The venue is essential to your event’s success but choosing the right one is never a walk in the park.
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down eventmarketing into stages allows eventplanners to appeal to different audiences at different times throughout the registration process. Product launches.
As eventmarketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).
We’ve compiled a list of websites for eventplanners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Run Facebook Event Ads.
Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an eventplanner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company.
Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. What is event engagement?
Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies eventplanners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.
In an increasingly technological world, eventpromotion isn’t just about pounding the pavement anymore. Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event.
Most events no longer want basic conference speakers. Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. They Add Value.
That’s why we’ve assembled a glossary of 33 key terms all eventplanners—from beginners to veterans—should know. Being versed in both the technical aspects and common vernacular of virtual meetings will make your planning experience more seamless, and also make your next event more successful.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things eventplanners need to be ready for. EventPlanner Challenges.
In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert eventplanners and organizers understand that choosing the right audience engagement strategies can make or break an event. Incorporate the use of a mobile event app.
These can be achievements for the event as a whole, like hitting all-time high numbers of certain metrics. Don’t forget to also praise those who did work behind the scenes like planners, producers, and assistants. It’s always valuable asking how to improve your event ROI. How do we boost interactivity for the event?
Event Automation. Saves Planners Time. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%.
The average eventplanner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. But you can’t afford to take any shortcuts if you expect your event to be successful. Keep reading to learn how marketing automation makes event planning less of a slog.
If you want to grab the attention of people, if you want to promote your event, if you want to delight people at your event—you need to take the time to do it well. 2018 in Events: Predictions from Experts. Partnership eventmarketing or co-marketing of events is also an idea that’s getting more popular.
Event planning certification allows you to make the tough decisions before the event, such as whether to go free or paid or how to manage logistics. Marketing Your Next Event like a Pro. There’s a myriad of tools to use for eventmarketing, and not all of them are effective. Let us know below!
Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. In this guide, we’re walking you through everything you should know about event vendors. Event rental companies. Decorators.
Events are a time for individuals to come together and learn something new. They’re a time for eventplanners to provide guests with an experience they’ll remember. In fact, 91 percent of eventplanners measure whether or not an event is successful based on attendee satisfaction, according to EventMB.
When planning your next conference event, it’s always important to think of ways to add value for your attendees and promote your brand outside of the ballroom. While this can be done in many ways, one of our favorites is by planning conference events and parties. Ideas for Your Next Conference Events. Pre-Parties.
But if you think you have what it takes to be an event professional, check out the following choices for event planning careers — there might just be something for you. 8 Event Planning Careers That Are in Demand. EventPlanner. From conferences to high-end galas, eventplanners do it all.
My One tip to EventPlanners is that not to rely on your observation, each decision should be data-driven. Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. 10 Tools to Help You Create an Amazing Event. Net Promoter Score. This is all for you! radario_cc Click To Tweet.
With many parts of the world experiencing the worst inflation we’ve seen in decades, events are getting more expensive to host. This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Tailor Your Tactics to Your Event Goals.
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