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Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Sharing practical information people can actually use boosts your content’s shareability and highlights the benefits guests could get from attending your event.
Professional eventplanners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
In a meeting, anything that hits home can be easily remembered as the defining moment for that particular event. As an eventplanner, it’s up to you to make sure the meeting’s surprises do not form lasting negative impressions. Understanding how to build structured data and use Google’s event tag can help you get more exposure.
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an eventplanner looking to improve attendee engagement in your next event? However, especially for eventplanners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement. At a recent conference hosted by the company, planners put some of these personas to use in their own planning to create unique experiences for each. Think about rates, dates, and space.
Today's eventplanners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with.
Today’s eventplanners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with.
Ticketing has always been a core aspect of any eventmarketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Have a Well-Designed and Functional Event Page. your speaker).
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?
There are many sources of content and don’t be shy in visiting other eventplanner websites. You could even post about what other eventplanners are discussing on social media, curating the conversations with your own slant on things. Explaining view points and expanding on what’s being discussed.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in event planning? Curious whether eventplanner courses and event planning certifications are worth it? Not sure how to become an eventplanner? This is the article for you! Learn more: CMP 2.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of eventmarketers say creating memorable experiences for virtual event attendees is harder.
Just as you’d take the necessary steps regarding finance when establishing a new business, such as opening a business checking account, you should also take the necessary steps regarding finance when organizing a large-scale event. It’s one of the main reasons why event management exists as a profession.
They integrate your event website with the rest of the event management software, so data flows smoothly throughout the platform. The result is a dynamic site that boosts planner efficiency and makes web visits more personalized. Let’s look at a few examples of what these next-level event websites can do.
Rewarding early birds is a marketing strategy that creates demand throughout the event registration process. Not only does it build buzz for an event, but it also helps eventplanners organize events into stages. Monitoring the success of registration totals also helps them plan better events in the future.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. Trends Impacting Event Budgeting in 2024 As eventplanners gear up for 2024, several notable trends are reshaping the landscape of event budgeting.
May Experiential Marketing Summit May 9 - 11, 2023 – Las Vegas, NV The Experiential Marketing Summit (EMS), produced by EventMarketer, is one of the largest marketing training conferences, with over 1,800 marketers from over 32 countries. Find the complete list of host cities here.
The evolution of event tech and the evolution of eventplanners go hand in hand. Technology has completely changed the role of an eventplanner. In today’s world, you need to be a great eventplanner. But that is the tip of it, you also need to a marketer, a web developer, and tech guru.
Creating eventmarketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell eventmarketing to management? And most importantly: how can I get my marketing to work without breaking my budget?
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