Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Marketing Social Media 62

Endless Events

APRIL 8, 2022

As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What Are Asynchronous Hybrid Events?

Audience 306

Audience Virtual Events Events Communications 306

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Marketing SEO 148

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.

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Benefits Attendee Registration Event Apps 303

Endless Events

MAY 5, 2022

The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology.

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Event Technology Technology Technology Benefits 317

Endless Events

MAY 12, 2022

She notes that, indeed, some events look a lot like 2019 in 2022. What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more.

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Planner Events Virtual Events Trade Show 320

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

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Trends Virtual Events Platform Vendor 313

Endless Events

APRIL 23, 2021

Event planners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, event planning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Let’s take post-event marketing, for example.

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Events Virtual Events Social Media Audience 316

Eventtia

JULY 19, 2021

Whether you’re planning an in-person or virtual program, gaining sponsors is crucial to any successful event. And for virtual event-planning in particular, you need additional tools to connect online attendees from your business to those sponsors.

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Sponsors Planner Virtual Events Online 118

Endless Events

OCTOBER 19, 2018

Tips & tricks for event planners. Endless Events. You see, we’re the Einsteins of Events for AV and event production. So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for event planners to create more epic events with a focus on technical production.

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Trade Show Events Planner Trends 333

Endless Events

MARCH 11, 2022

Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. Two years later, they are one of the most important event trends of 2022. However, many event planners still ask: what are the benefits of hybrid events? Hybrid Events Are More Sustainable.

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Benefits Sponsors Platform Events 194

Smart Meetings

APRIL 14, 2022

“Events should move from 3 days to 365 days, and from a week activation into a year-long activation with technology being a part of that solution,” said Giberti. Customers, sponsors, and exhibitors are demanding a different value proposition. Plus visitors and speakers want a different way to engage with the event.”.

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Trade Show Virtual Events Sponsors Events 246

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

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Meeting Sponsors Audience Events 348

Endless Events

OCTOBER 4, 2022

Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company.

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Registration Sponsors Events Trade Show 317

Smart Meetings

JANUARY 16, 2019

The Freeman Company sold its Encore Event Technologies unit to national event production company PSAV while its Freeman brand experience division is focusing on a problem many planners and companies have struggled with—event data analysis. Data Design , a team that grants event planners insight on how to drive growth.

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Technology Technology Event Technology Sponsors 200

Techsytalk

AUGUST 1, 2016

Let’s face it – there’s a reason why event planners make the list of most stressful jobs every year. Logistics are a bit hairy, even for the most seasoned event professional. But, there are a few tools that you can make use of that will help planning your next event a bit less stressful. Event Marketing Platforms.

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Event Planning Affiliate Sponsors Logistics 145

Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile event apps generate a goldmine of data. The reason?

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Technology Technology Automation Social Media 211

Endless Events

APRIL 10, 2020

Most planners are now scrambling to figure out how to replicate the in-person experience in a virtual environment. But going into a meeting with a virtual event production company unprepared will only drag on the process. Which one would fit your event best? Do you want an expo hall or sponsor type of experience?

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Virtual Events Production Meeting Registration 347

Smart Meetings

MAY 26, 2023

Attendees and event leaders are ready and hungry for something new, exciting, memorable, and shareable, and the demand for event innovation is rumbling beneath the surface. This new demand for innovation among event attendees and planners creates an environment where the industry must adapt to stay ahead of the curve.

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Healthcare Panel Technology Technology 221

Endless Events

NOVEMBER 16, 2018

Skimping on event planners means the event will skimp in other ways, too. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. They’re the creative minds that add an extra flourish to create a memorable event that gets people talking. Treasury Committee.

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Event Planning Social Media Events Trade Show 325

Endless Events

AUGUST 17, 2018

Creating successful recurring events isn’t only good for brands but also for planners. Maintain your momentum by creating events that stick to your attendee’s minds. These tips can apply to almost any event. This Year’s Event Statistics. Tips for Growing Your Event Revenue. Click To Tweet.

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Endless Events

AUGUST 24, 2020

Some parts of an in-person event are actually rather easy to replicate in a hybrid or virtual setting. However, when it comes down to sponsors and exhibitors, the name of the game is hardly the same. Because this week, we’re bringing back the Event Tech Podcast. Well, not anymore! We can do that.

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Trade Show Virtual Events Events Proposal 320

Skift Meetings

JUNE 28, 2022

With many parts of the world experiencing the worst inflation we’ve seen in decades, events are getting more expensive to host. This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Tailor Your Tactics to Your Event Goals.

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Planner Sponsors Registration Events 93

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Challenges.

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Planner Social Media Events Site Selection 90

Endless Events

JANUARY 19, 2018

While event tech (AI, data security, VR, and AR) is maturing and would undoubtedly be a centerpiece of many conferences this year, trendsetters are looking several steps beyond at ideas concerning event design and the personalization of the attendee’s journey. Virtual Meetings Need to Take It up a Notch.

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Trade Show Social Media Audience Attendee 230

Techsytalk

JUNE 27, 2016

I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – event marketing. The world of email marketing, social media engagement and follow up, follow up, follow up. And, segment your list so that the content they receive is customized for them.

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Social Media Events Speakers Sponsors 169

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about the community model: one of the most exciting event trends of 2022!

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Trends Virtual Events Platform Vendor 156

Endless Events

APRIL 27, 2023

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution.

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Sponsors Events Attendee Audience 177

Social Tables

MAY 14, 2019

While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement. At a recent conference hosted by the company, planners put some of these personas to use in their own planning to create unique experiences for each. Think about rates, dates, and space.

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SEO Proposal Sponsors Events 141

Convene by PCMA

AUGUST 29, 2022

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. NextGen events are tied to business outcomes among customers: brand awareness, lead generation, retention, and loyalty. Marketers haven’t yet mastered virtual.

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Event Marketing Marketing Marketing Healthcare 84

Traveler's Q

SEPTEMBER 28, 2023

It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.

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Social Media Event Apps Sponsors Website 130

Social Tables

SEPTEMBER 14, 2021

Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement? With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience.

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Social Media Registration Virtual Events Audience 176

Eventtia

NOVEMBER 7, 2022

An event proposal can have various different purposes: securing sponsorships, getting a client as an event planner, getting buy-ins from stakeholders and higher-ups, and so on. Created by a marketing department in a company in order to secure buy-in from higher-ups. In short, an internal event proposal.

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Proposal Prospect Sponsors Events 118

Traveler's Q

NOVEMBER 2, 2023

From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless. However, mastering the art of event technology is critical to planning and hosting a successful event.

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Event Technology Technology Technology Social Media 130

Bizzaboo

MARCH 20, 2023

Today's event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with.

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Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Today’s event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with.

Website 52

Website Event Marketing Planner Marketing 52

ITA Group

JUNE 8, 2021

Mark Fisher has been a marketer for over 25 years, and he’s created event marketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. He’s also an instructor in the Meeting Planner program at San Diego State University. What’s your role in the ITA Group family?

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Management Sponsors Trade Show Healthcare 90