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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual eventmarketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Keep Marketing Efforts Going After The Event.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. But they miss the bigger picture, being unable to connect the dots and tie events to revenue and profit.
Networking is often listed as the number one reason people attend conferences and events. Unfortunately, eventplanner networking often falls to the bottom of eventplanners’ priorities. It’s a key part of ensuring your event is a success. Use technology to better connect your attendees.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.
The events industry is exciting, ever-changing, and sociable. Being an eventplanner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
Tips & tricks for eventplanners. Endless Events. You see, we’re the Einsteins of Events for AV and event production. So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for eventplanners to create more epic events with a focus on technical production.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?
Thanks to an absolute boom of eventtechnology solutions , eventplanners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. EventTechnology: A Worthy Investment. How can they do that? .
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and eventplanners, and many more miscellaneous fun facts about the Endless team. Sonja mentions personalization.
Professional eventplanners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. While they are typically more expensive than in-person events, there are also many ways eventplanners can save money with a hybrid event and see a higher event ROI. F&B / Catering.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketingtechnology platform to do your promotions, community, and events in one place. Source Event Sponsors One of the biggest hurdles for eventplanners is cost.
As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Instead, eventmarketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What Are Asynchronous Hybrid Events?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart. He described it as a “collaborative ecosystem” for technology partners to develop on top of the Cvent platform and build ready-to-use apps, helping to expand and personalize the platform. David Quattrone.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! If you’re curious to see how Endless Events does it, check out our community !
There are many ways you can personalize your event but here are a few of our favorite ways. . In our 2020 event trends survey, 47% of eventplanners believed tailored break out session paths would be the biggest personalization trend for events in 2020. This is a win-win for both attendees and planners.
Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Second : Leveraging technology. Tejado said meeting planners are keen on embracing new tech. Partnerships are critical.”
Eventplanners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. 2022 is in the books, folks.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
There are many ways you can personalize your event but here are a few of our favorite ways. . In our 2020 event trends survey, 47% of eventplanners believed tailored break out session paths would be the biggest personalization trend for events in 2020. This is a win-win for both attendees and planners.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps eventplanners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Why Event Gamification?
Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Each year, MeetingPlay and Aventri powered a combined total of more than 50,000 events for more than 10,000 companies and 7 million attendees. Washington D.C.-based
Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. Not Hiring An Emcee.
Meeting planners had their hands full in 2018, with data breaches, commission cuts, new eventtechnology and other drastic changes affecting the meetings industry. As the industry changes, meeting planners need to learn how to change with it to ensure that they can provide attendees with what they want.
Event tech trends are evolving faster than ever before. We are seeing giant leaps forward in technology. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. Event Automation.
The Freeman Company sold its Encore EventTechnologies unit to national event production company PSAV while its Freeman brand experience division is focusing on a problem many planners and companies have struggled with—event data analysis. More : 6 Ways to Drive Success with ROI Technology.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Are You Tech-Stressed?
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing. Next-Level NFC in Events.
New ideas and technologies set to shake things up in 2024 Our industry declared the pandemic was a long-awaited opportunity to reimage events and brand experiences. Demand for Something New Humans are experiencing technological innovation at warp speed. Clients are looking for visionary events beyond the most expected ones.
Events should move from 3 days to 365 days, and from a week activation into a year-long activation with technology being a part of that solution,” said Giberti. Plus visitors and speakers want a different way to engage with the event.”. Read More : Survey: Many EventMarketers Say Orgs Not Effective at Virtual Events.
As an eventplanner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), That’s where this post on eventplannermarketing comes in.
An increasing emphasis is being placed on the back-end software and management tools that allow planners to make the most of their time and money. As a result, such software dominates this year’s IBTM Technology Watch Awards shortlist of nominees. More : 6 Free Apps to Keep Meeting Planners Organized.
However, there are two big contributors that led to this shift: a changing workforce and technological advances. More : How to Run a Successful Email EventMarketing Campaign. And with this new technology comes an easier learning curve. More : Five Video Binges Just for Meeting Planners. sound amazing.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
“Or other technologies have been developed very, very quickly throughout these last six months or so. “Or other technologies have been developed very, very quickly throughout these last six months or so. We’ve got new technologies coming out there, new, innovative ways of approaching this. We can do that.
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