Convene by PCMA

MARCH 16, 2022

That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. Your website is for everyone. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing? Look for mentions, hashtags, and shares related to your brand.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

JUNE 28, 2024

How do platforms track attribution? The first is via UTMs — a type of code that tracks and measures digital marketing campaigns across a multitude of platforms — or other out-of-the-box channel tracking. Say you want to attribute event registrations and you have a registration platform that lives on another domain.

Registration 59

Registration Website Public Relations B2B 59

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 10, 2024

Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed event marketing.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. For example, food magazines would be better platforms to run PR for food events.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Cadence, Inc.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

MARCH 8, 2024

Remember, social-media posts don’t have as much permanence as other platforms, so look at these as opportunities to get creative and have some fun. If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Give the mini mic a go.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

OCTOBER 13, 2024

The SuperZoo pet retail event finds playful ways to engage its audience on social media. According to a joint study by Forbes Advisor and Talker Research, younger generations are using social platforms as search engines and discovering brands (including event brands) through their profiles and posted content.

Social Media 52

Social Media Media Retail Public Relations 52