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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Choosing the right event ticketing platform can be a game-changer for event managers. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. To this day, Eventtia has enabled more than 30,000 events for millions of attendees worldwide.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. To make the most out of your event management platform, it’s important to choose a solution that easily integrates with the other tools your team uses every day.
Organizing virtual events has become a popular way of connecting with people and sharing information. With the advancement of technology, there are now several sophisticated platforms that have all the features necessary to successfully organize, host and manage virtual events. What Is Virtual Event Software?
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming.
Disclaimer: This Cvent competitors analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2 score. We encourage you to conduct your own extensive research before choosing the best event management software. Is Cvent a CRM?
Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios. With that in mind, let’s examine why organizations sponsor events.
Exclusive Networking Events or Experiences Providing exclusive networking opportunities — like VIP dinners, private workshops, and behind-the-scenes tours — can help sponsors develop meaningful connections with prospects while increasing brand visibility.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming.
Whether you want to promote an educational event or an academic conference, these strategies will work for everyone alike. Leverage Social Media One of the effective ways to promote events online for free is to use social media. Share information about upcoming events, updates, and interesting stuff to get people excited.
That’s why before planning any virtual event you’ll want to know its application. A familiar tool to every marketer, a webinar is a web-based seminar. They offer a collaborative and interactive platform for you to connect with your attendees in an intimate setting. Why host a virtual event? During the event.
This can be achieved through digital forms, interactive apps, or direct interactions during events. Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-eventmarketing campaigns.
ChatGPT answer: Join us for the premier event on Metaverse Investments, where leading industry experts and top investors will come together to explore the exciting opportunities and challenges of investing in the virtual world. Maria Alegre, CEO and co-founder of Chartboost, a leading mobile gaming advertising platform. Example #2.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
22-24, 2024 New York, NY Connect NYC offers a unique platform to engage and cooperate with top-tier planners and suppliers, all while gaining valuable knowledge from industry luminaries who will impart priceless insights into the future of the meetings and events landscape. Connect NYC 2024 Feb. and beyond. Convening EMEA Sep.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
Email plays an important role in the success of any event. Whether it’s a casual happy hour or a hybrid seminar, event organizers can use their event invitation email to sell out their gathering. But how do you write an event invitation email that converts? Put important details above the fold. Time it right.
Event Tech Live April 26 - 27, 2023 – Las Vegas, NV Event Tech Live (ETL) is one of the only dedicated exhibitions and conferences for event professionals with an interest in technology. If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.
In 2024, the need for comprehensive and feature-rich event management platforms continues to rise within the event management industry. Whether you’re an experienced event planner or new to the industry, this guide will help you navigate the available options and select the platform that best fits your organization’s needs.
Event Planning Tools and Technology Use technology to simplify your planning. Selecting appropriate event planning software tailored to the size and complexity of your event can significantly streamline the process. Promotion and MarketingMarket your event to the right audience using social media, emails, and online ads.
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