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Running out of tradeshow ideas for improving your B2B events? If you want to see your tradeshow attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!
A long-anticipated reckoning after the boom of investment in virtual meeting platforms during Covid and an aggressive return to in-person events has sent many streaming platform companies scrambling to position themselves in the best light for a possible looming merger and acquisition season. 365 Opportunities.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
We love that they place a spotlight on recent events and what organizers did well, helping event profs everywhere find inspiration for improving their own events. It’s great that so many event industry blogs now have podcasts too! Their Event Experts Interview series is also worth a look. Tigris Events.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of eventplatforms ! Most eventplatforms on the market offer both in-person as well as virtual event gamification solutions.
“But I think as we’re moving forward, we’re seeing 3D tradeshowplatforms where you can have a virtual version of your stand and things like that. Which is getting slightly closer to what we’re used to in terms of a physical tradeshow. “I’m unsure at the moment. We can do that.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your tradeshow booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself.
The tech doesn’t have to be cutting-edge, but getting the right event tech would help you maximize the value of your investments. The TradeShow, from the Eyes of Attendees. For any attendee, the tradeshow and its booths will always be the center of attention. Marketing Your Next Event like a Pro.
A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 eventmarketers. The recent survey of 670 eventmarketers from organizations in the U.S.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.
Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from TradeShow News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.
Remember to factor in all of your expenses, so you have a better idea of your actual event ROI. So, if you spent $25,000 on a tradeshow that brought in $50,000: $50,000 – $25,000 = $25,000. Some analytics platforms will do this work for you automatically. You can use this formula to calculate the ROI percentage: .
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of tradeshows and conferences something no local gathering or online option can match.
In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.
“PCMA believes the future of the business events industry is about focusing on solving the economic and social transformational challenges of our audiences—together,” said Sherrif Karamat, CAE, president and CEO of PCMA and the Corporate EventMarketing Association. “We
Choosing the right event ticketing platform can be a game-changer for event managers. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. To this day, Eventtia has enabled more than 30,000 events for millions of attendees worldwide.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Event Industry News An online magazine delivering the latest event industry news, Event Industry News (EIN) is a go-to source for event organizers across industries edited by the one and only Adam Parry. Experiential Marketing Summit , Ex Awards , and Experience Design & Technology awards).
Bear Analytics ’ IQ platform made Global Pet Expo’s data “more granular and behavioral based,” enabling show management, Bonifati said, to tailor messaging specific to different registrant groups, or personas, for the online event, which was never meant to be a virtual replication of the physical event. “It Data and DEI.
With wellness and sustainability being a growing priority amongst delegates, it was also the perfect platform for us to showcase our new Wellness in MICE programme and share our best practices.” The core deliverable of the event was its pre-arranged, curated buyer-seller appointments.
Organizing virtual events has become a popular way of connecting with people and sharing information. With the advancement of technology, there are now several sophisticated platforms that have all the features necessary to successfully organize, host and manage virtual events. What Is Virtual Event Software?
Host Virtual Experiences Virtual experiences have been game-changing for both event organizers and attendees. With event technology, it is now possible to host virtual events, conferences, and tradeshows, and reach a larger audience globally.
Regardless of whether you’re planning a dazzling conference, a mind-blowing tradeshow, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Social Media Event Branding Social media has significantly transformed the way businesses approach event branding. With the majority of individuals constantly plugged into one or more social media platforms, events can reach a wider audience than ever before.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. Obviously, we’ve seen some contraction in that area.
22-24, 2024 New York, NY Connect NYC offers a unique platform to engage and cooperate with top-tier planners and suppliers, all while gaining valuable knowledge from industry luminaries who will impart priceless insights into the future of the meetings and events landscape. Connect NYC 2024 Feb. and beyond.
Regularly engaging with audiences prior to an event is a crucial part of promoting event attendance and building excitement. Before the event, planners have the opportunity to build a relationship with their audience and create a deeper connection. Are they asking questions about the event topic or specific event details?
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Disclaimer: This Cvent competitors analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2 score. We encourage you to conduct your own extensive research before choosing the best event management software. Is Cvent a CRM?
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. To make the most out of your event management platform, it’s important to choose a solution that easily integrates with the other tools your team uses every day.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
With so many all-in-one event management platforms available today, selecting the best one for your company or organization has become a complex and time-consuming challenge. Whether you’re an experienced event planner or just starting out, discover the best platforms to elevate your events and achieve greater success.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming.
Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details.
So what better a day to dig into the topic of the re-emergence of the global meetings market than today! Shaking hands at a tradeshow used to be the hallmark of connecting with meeting planners. Add this to the decrease in reliance on tradeshow appointments and sales visits and the message is clear.
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