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Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in event planning? Event planning is an umbrella term.
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Being transparent about the purpose prepares attendees for getting the most out of your event.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
But going into a meeting with a virtual event production company unprepared will only drag on the process. The best thing you can do to start this journey off with the right foot is to be prepared. Much like you would do with an in-person event, there are things you need to somewhat solidify before jumping into a call.
By the end of the piece, you’ll learn the questions you can ask using audience engagement software that will help you gather honest opinions from attendees, sponsors, exhibitors, and speakers — and how you can use that data to measure success, identify areas of improvement, and ultimately enhance your overall event strategy.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Debrief meetings are also a great opportunity to celebrate the event’s success, boosting the morale of your team. Event professionals have to come to follow-up meetings after events well-prepared. free ticket to your next in-person event). How did you hear about our event? Onsite polls.
Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. Invite A Surprise Speaker. With more people working from home at the moment, branded goodies can make a big difference to your business’ reputation.
You’ve built an all-star lineup of virtual speakers for your next event. It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. Speakers are a vital part of your event’s success.
The real magic behind the process is how everything is prepared in advance, starting June of the year before. A veteran audio technician takes us through the entire process, this is a thorough example that preparation is everything in events. Preparation is everything in events. Finding the Big Picture in Events.
One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Online EventMarketing Techniques.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
So, how can eventmarketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.
Thankfully, Bizzabo has compiled a list of items every event professional should do before anything else. It also includes a complete breakdown of how to prepare the perfect booth, while also giving tips for preparing for emergencies. Four Essential Questions to Ask about Your Marketing Plan.
Decide on meaningful speakers. We talked in another blog here about the importance of choosing key speakers wisely in order to engage the audience best. But, what we didn’t cover, was how choosing speakers whose values align with the event’s purpose could skyrocket your engagement, contributing to overall event success.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Corporate event planning checklist Here is the list that our competitor gave: Determine the overarching goal and the primary objectives you intend to meet by holding this event. Decide on the date(s) when the event will take place. Prepare a preliminary budget based on historic costings and supplier quotes.
Still, convincing attendees who are accustomed to video conferences to travel for an event means offering more than a cookie platter and some free coffee. Events need to be transformational. Get in touch with Pamela Laite at pamela.laite@aboutdci.com to learn more about how DCI’s eventsmarketing team can help you.
I was thrilled to listen to his keynote, which was moderated by Cathy Song Novelli,SVP – Marketing & Communications at Hubilo, where he also took questions from the audience. As a serial entrepreneur and highly in-demand speaker, he experienced some of the most iconic events and organised his own. How to Prepare for Hybrid.
Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Email registrants one week, one day, and one hour prior to the event. Prepare your workspace.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Apps are getting smarter. Onsite Security Improvements .
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
By preparing well, you’ll be free to concentrate on high-level objectives and initiatives, maximizing event impact. The importance of event management goes far beyond creating visual appeal and selecting interesting keynote speakers.
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process.
Are you struggling to find an outstanding speaker for your event? After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. Understand Your Audience Different events cater to different audiences. It’s a tall order.
Webinars are one of the most affordable and impactful eventmarketing vehicles. With some preparation, you can host memorable webinars that people want to attend and share with their teams and colleagues. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. .
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
Eventmarketers are no strangers to last-minute changes and crises. These usually have to do with speaker cancellations, unexpectedly long registration lines, poor WiFi, and other last-minute challenges that may seem like a big deal in the moment but absolutely pale in comparison to the global buzzkill that is coronavirus.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Apps are getting smarter. Onsite Security Improvements .
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
One of the primary challenges in event planning is managing the numerous details and ensuring you have backup plans for almost every aspect. What should you do when your key speaker suddenly cancels five days before the event? In retail, this can also involve branded bags, stickers, or even staff uniforms tailored for the event.
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.
Ease the nerves: In addition, it’s also helpful to take intentional action to ease the nerves of your event attendees. We’ve got a few: have speakers facilitate discussions, start with a scavenger hunt, or do a name tag switch. Event planner networking can seem overwhelming at times. Need ideas?
Or ask your high-powered keynotes or speakers to record personalized video invites that you (or they) can send out. Create a Collaborative Playlist You’re probably wondering how this works to promote your event, right? Start by creating a Spotify playlist for your event. Carina Bauer CEO IMEX 13.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Event co-hosts will be able to link the event to their company pages. Choose your co-hosts. .
Deciding Who Attends in Person The decision on which reps will participate on site and which will attend virtually should be made clear to the sales team well ahead of time, according to Lauren Platia, senior manager of eventmarketing for software maker Appian. Provide a detailed schedule with dress codes for each part of the event.”
These backgrounds can simulate a different location or display a logo, image, or video behind the speaker. A speaker is filmed against a physical backdrop of a solid color different from their dress (typically green or blue), and that color is then replaced with a virtual background.
And as every marketer knows, leads are as good as gold. Ensuring an event is successful starts with preparation — and a lot of it. In-person events often take months or even years of careful planning to execute correctly. Survey the market and demo different platforms to find one that is a solid fit.
Wow factor: Entertainment or exciting keynote speaker that engages attendees. Action items: Deliver the takeaways of your event in a learning capacity. Enable and prepare them to achieve their goals this year (i.e. Best formats for Friends Socializers: Inspirational speakers. Extreme Networker. hit quota).
And yet, in the midst of planning the thousands of details that make up an event, many corporate event companies forget to mitigate the most pressing risks and end up putting their event success, or even their guests, in jeopardy. But how can you protect your event from risks? Marketing Misfires. Tech Meltdowns.
They design and install equipment that provides the high-tech event experience their clients envision. AV suppliers work with an array of event technology, including conference calling equipment, high-def video screens, speaker setups, lighting design, and more. Consider hiring a graphic designer for eventmarketing materials.
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