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We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Presenter KPIs. Speaker profile visits.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
By the end of the piece, you’ll learn the questions you can ask using audience engagement software that will help you gather honest opinions from attendees, sponsors, exhibitors, and speakers — and how you can use that data to measure success, identify areas of improvement, and ultimately enhance your overall event strategy.
A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Open video conference rooms before or after the event for attendees to hang out.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The same goes for content delivery.
What are you struggling with most planning a virtual event? Assuming this is your first virtual event, you’re probably struggling with several aspects. Think about them and write them down so you can present them when meeting with a virtual event production company. What part of your event gives you the largest ROI?
Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Keep the event concise and select a venue that is easily accessible with nearby parking and transport connections.
That gives eventmarketing a powerful message to share. It also means you can keep the promise of an event that really reflects your audience’s needs and priorities. When franchisees attend an event where everything is curated according to their interests, they’re likelier to make the most of it. Lead Your Leaders.
TED, a non-profit organization that describes itself as “dedicated to discovering and spreading ideas that spark imagination, embrace possibility, and catalyze impact,” has launched its own speakers bureau for the corporate, association, and for-profit eventsmarket.
It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an event app. But an event app is an efficient way of recording proof that the intended behavior has happened and then measuring the results.
How To Gamify Events? Include gamification in your eventmarketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must.
We will expand on each of these 2019 event tech trends and how you can implement them in more detail in the article below but you can’t miss this presentation! While we are on the topic of event tech, if you want to stay up-to-date on the latest and greatest in event tech be sure to subscribe to. , Conclusion .
When most people say it, they’re thinking about the deliverable, whether it be a blog post, webinar presentation or your session within an event,” Haddix said. I think both planners and producers of live events learned a lot,” Stewart said. “We Defining the Ambiguous. We learned how to showcase all our sessions virtually.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We translation technology will stream presentations to people’s phones in their preferred language.
You’ve built an all-star lineup of virtual speakers for your next event. It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. Speakers are a vital part of your event’s success.
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. Key takeaway: Sometimes, simple is best.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Join MeetingsNet at the Catersource + The Special Event show in Orlando in March for an insightful educational lineup that will including Canonica’s session on the “undeniable shift toward eventmarketing.” Agnes “AC” Canonica, CMP, CMM, HMCC, has a long view of the events industry.
Identify the types of content that visitors engage with and incorporate those same content types into eventpresentations. In addition, knowing which company attendees are representing, what the company does, and the attendees’ position can help event organizers and presenters alike connect with members of their audience.
Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. Invite A Surprise Speaker. With more people working from home at the moment, branded goodies can make a big difference to your business’ reputation.
Selecting speakers, sessions, and topics. Creating a schedule of events, including timing and content. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. Duties include: Taking pictures and video during the event.
free ticket to your next in-person event). The fastest and easiest way to survey your audience is during the event itself. You can get the host or speaker to do a show of hands, or ask people to use your hashtag to send questions. How did you hear about our event? What did you like/dislike the most about the event?
Aside from offering an atmosphere that would make people want to stick around, it is also important to let those attending “play” with both the items on display and the concepts you present. Digital Marketing Strategies That Work. Get Your Event Noticed from the Get-Go! It’s not the theme, the location, nor the speakers.
It just shows how global the entire eventmarket has become. It’s so easy and relatively inexpensive compared to some of the things we spend money on at events. Let’s say you have a guest ticket, VIP ticket, presenter/speaker ticket, and sponsor ticket. It’s great to see,” adds Will. “It
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Administering such features can be an effective method of keeping virtual attendees engaged following a keynote speaker or panel discussion.
Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Practice the presentation in advance.
I feel like plenty of speakers, presenters, and facilitators rely too heavily on them. Depending on the event, size, and scope, you can do some great stuff without any visuals. Audio is harder to cut, especially if it’s a large group, but I think you can get by without visuals if you have a dynamic speaker.”
So, even those on a budget can offer attendees access to customized agendas, presentations and speaker information without the need to hire programmers. The platform also provides data analytics to help planners integrate the event in their marketing campaign and improve future experiences.
Between keeping up to date with the needs of every single stakeholder and corresponding with presenters about last-minute whims and fancies, it can be easy to fall into a routine and not give every task its due. But you can’t afford to take any shortcuts if you expect your event to be successful. Or can you? Set up chatbots.
Being versed in both the technical aspects and common vernacular of virtual meetings will make your planning experience more seamless, and also make your next event more successful. Presenters. These backgrounds can simulate a different location or display a logo, image, or video behind the speaker. Let’s dive right in.
Eventmarketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Invite speakers to be guest bloggers. Interview attendees and speakers on a topic.
The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid event trends that we’ll see more of going forward and shared advice on how best to adapt. . Event co-moderator Teresa Al Dente shared the story of her company, Drag Taste. This conference is created for someone who is curious.
Are you struggling to find an outstanding speaker for your event? After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. Understand Your Audience Different events cater to different audiences. It’s a tall order.
You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Hire two separate presenters/MCs.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
She plans to share that story during her opening keynote presentation at The Business of Events , powered by PCMA Asia Pacific, April 15-16 at Marina Bay Sands in Singapore. Leong gave Convene a preview of her talk, and shared how eventmarketers can take a cue from content creators, and how AI and marketing can work together.
Many of the products for content and speaker management are now way too complex and expensive to do everything natively. That could be Kahoot gamification capabilities, Remo scientific poster sessions or Sessionboard speaker management or even custom-built apps. Simple doesn’t mean a single tool, however.
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
Gone are the days of static schedules that shuffle through speaker after speaker while attendees remain seated. In many cases, this means crowdsourcing the agenda, sometimes even doing so in real time, to present a personalized event agenda. Experient looks to predetermined personas to present unique experiences.
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