Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Will your attendees be more excited to explore hot new products or visit the exhibit hall ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Feature new or innovative products. Christine Johnson. See On the Web for an example.).

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

FEBRUARY 13, 2023

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. And that’s what makes social proof such an effective tool for marketers, including event marketers. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 22, 2021

The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Bakers now come to IBIE in search of suppliers featuring the BEST in Baking seal on their products.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

APRIL 20, 2023

In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0, BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

Technology 105

Technology Technology Events Event Marketing 105

Maritz Global Events

AUGUST 21, 2019

You need to maintain the highest food quality standards and ensure that all products are fresh because if your guests start falling ill, there will be no turning back and your reputation can be ruined. Public Relations Flubs. Marketing Misfires. Guest Illness and Injuries.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

OCTOBER 31, 2022

IBIE also called on the power of micro-influencers by encouraging attendees to use a referral marketing tool upon registering. Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions. Betting big on digital. One More Ingredient: High Collaboration.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

APRIL 6, 2022

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. Redefine your event’s compelling value proposition. Consider redefining everything about your current event.

Retail 98

Retail Public Relations Events Regulations 98

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. We bring a global reach with offices in the U.S.,

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. With hundreds of ongoing events, it can be challenging for your event to stand out.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JUNE 30, 2022

workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. 62 percent favor products that show off their political and social beliefs. RELATED: Download the 5W PR Consumer Culture Report. to them on an issue.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

JULY 28, 2024

With Newtopia Now, mdg produced an interactive map with videos , so new attendees could have a more comprehensive understanding of the different areas within the event for the natural products industry. Engage Them Early Help these rookies build relationships before the event begins.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

AUGUST 25, 2023

Organic networking — Speaking of in-person events: For a lot of professionals, especially those who’ve had most of their professional conversations over Zoom, networking in person can be difficult and anxiety-ridden.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

JANUARY 19, 2024

These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Pre-event meetup opportunities.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

AUGUST 16, 2021

Consider going above and beyond by providing them with highly personalized communications and dedicated customer service to help them make a thoughtful decision about travel and to plan a productive and successful show experience. Consider that some of your global audience won’t make it to your physical event.

Attendee 122

Attendee Audience Public Relations Online 122

Smart Meetings

OCTOBER 25, 2024

She also brings extensive experience in the travel and tourism space, with past roles such as vice president of marketing and product development as TCS World Travel. He brings over 20 years of experience developing business-driving strategies across all areas of the event marketing portfolio with Fortune 500 brands.

Public Relations 130

Public Relations Sustainability Hospitality Promotion 130

Convene by PCMA

FEBRUARY 18, 2025

Transforming an idea into a successful new event requires more than just creativity and a clear vision. Last August, mdg and New Hope Network (Informa Markets) worked together to introduce Newtopia Now , a natural, organic, and conscious products industry expo. Here are the lessons we learned.

Public Relations 52

Public Relations B2B Events Advertising 52