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If you’re planning a virtual event, you’ll want to have a meeting with a virtual eventproduction company ASAP. But going into a meeting with a virtual eventproduction company unprepared will only drag on the process. Standard Event Questions. Virtual events offer a lot of brand new possibilities.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.
?? The Best of the Best: EventMarketing: How to Measure EventMarketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for eventmarketing? Download our Event Budget Spreadsheet Template! . ???? Upcoming events.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? AV & Production. Event Staff. EventMarketing.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
This person will moderate the chat, take questions, and pass them on to the speakers, as well as consistently work to engage with those who can’t be physically present. Not Training Your Speakers. Speakers have their work cut out for them. Not Hiring Production Aid. Audience engagement doesn’t end when it’s lights out.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. Additionally, they are much more likely to spend money on experiences rather than products. That’s why it’s also known as engagement marketing. In a sense, all events are experiential.
You’re renting studios, hiring technicians, engineers, and production teams. In some cases, video editors are spending long hours in post-production in order to craft the best possible video content. Should all of this go to waste once the event is over? Let’s take post-eventmarketing, for example.
Follow these six tips to blend event promotions with your 2023 marketing plan seamlessly. Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. Take time to outline the necessary steps to plan a successful event.
You see, we’re the Einsteins of Events for AV and eventproduction. So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for event planners to create more epic events with a focus on technical production. . The Production Channel. EventMarketer.
To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology.
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Keep the event concise and select a venue that is easily accessible with nearby parking and transport connections.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Event sponsors page views. Event sponsor links clicked. Event app adoption.
Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.
By the end of the piece, you’ll learn the questions you can ask using audience engagement software that will help you gather honest opinions from attendees, sponsors, exhibitors, and speakers — and how you can use that data to measure success, identify areas of improvement, and ultimately enhance your overall event strategy.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Branded gifts are ubiquitous at industry events of all sizes, and there is no reason for this trend to be overlooked in a virtual context. Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended.
free ticket to your next in-person event). The fastest and easiest way to survey your audience is during the event itself. You can get the host or speaker to do a show of hands, or ask people to use your hashtag to send questions. How did you hear about our event? What did you like/dislike the most about the event?
You’ve built an all-star lineup of virtual speakers for your next event. It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. Speakers are a vital part of your event’s success.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
These include: Productivity with instant feedback: when one plays a game, he or she is given a clear purpose, a sense of autonomy and feedback on progress. Gamification 101: adding magic to your events. Now that you understand the potential gamification holds let’s see how you could use it for the production of your events.
No wonder it is one of the most important virtual event platform features for many event planners! Why Event Gamification? Event gamification is not just about having fun and creating great memories. And the same holds for events. How To Gamify Events? Gamified Polling & Feedback.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
That gives eventmarketing a powerful message to share. It also means you can keep the promise of an event that really reflects your audience’s needs and priorities. When franchisees attend an event where everything is curated according to their interests, they’re likelier to make the most of it. Lead Your Leaders.
However, in keeping things events related, the Brew Crew decided to revamp the game and call it “cut, keep, improve.” Today, the three categories the crew will have to cut, keep, or improve are: Production Food Marketing But before the crew starts making event budget cuts, Nick shares a disclaimer.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Let’s talk about how to promote your virtual event. So, you already talked to the best virtual eventproduction company. Who says that promoting your virtual event should fall on your shoulders only? Why not ask your speakers and even the attendees to help you out? And things seem to be on the right track!
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Pharma event management is no joke, though.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
But let’s zero in on what ‘purpose’ actually means in the context of event planning. The purpose of your event isn’t just the client’s goal, which could look something like: Increased sales. Or improving product knowledge at a launch. You see, millennials are inspired more by experiences than material products.
So, how can eventmarketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”
We sit under corporate marketing and then within that, we have multiple event leaderships across other companies that we partner with. We take a look at our events and decide how we’re going to do strategy and partner with our productmarketing team.” ” So, how do they market their virtual events?
American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The marketplace of software platforms is a combination of vetted third-party products and proprietary technology developed by the AMEX M&E team.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Administering such features can be an effective method of keeping virtual attendees engaged following a keynote speaker or panel discussion.
Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Tip: if you need help deciding how to run your eventproduction the right way, here’s our free eventproduction guide just for you.
Now, Cisco’s Webex Events , which purchased Socio, has announced that starting in April 2025, the service will no longer be available outside of Webex Suite Enterprise Agreements, indicating it may be folded into webinar production. And it could be planned by the meeting professional, the marketing manager or the executive assistant.
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Product launches.
CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. Event Tech Tribe –group marketing of cloud-based event tech products, including an appointment management system and a venue sourcing site.
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