Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

MARCH 24, 2022

Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.

Platform 334

Platform Sponsors Events Social Media 334

Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Proposal 130

Proposal Prospect Booking Sustainability 130

Endless Events

MAY 20, 2022

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Event Platform & Other Event Technology. AV & Production.

Social Media 348

Social Media Virtual Events Events Audience 348

Smart Meetings

JANUARY 6, 2022

Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Each year, MeetingPlay and Aventri powered a combined total of more than 50,000 events for more than 10,000 companies and 7 million attendees. Washington D.C.-based

Platform 264

Platform Financial Services Registration Virtual Events 264

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. Event Marketer Or Event Planner?

Events 317

Events Social Media Audience Technology 317

Smart Meetings

APRIL 15, 2022

When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced Event Marketing and Management Heart. David Quattrone.

Meeting 264

Meeting Vendor Platform Proposal 264

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

Registration 264

Registration Meeting Proposal Trade Show 264

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Show 130

Trade Show Communications Communications Certification 130

Endless Events

MARCH 15, 2019

Event tech trends are evolving faster than ever before. We are seeing giant leaps forward in technology. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. Hybrid Events.

Trends 314

Trends Automation Events Technology 314

Convene by PCMA

APRIL 20, 2023

This technology concept art was created by the same type of generative AI used by DALL-E. Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. BASE TECHNOLOGY: Web 3.0

Technology 105

Technology Technology Events Event Marketing 105

Endless Events

OCTOBER 5, 2018

Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. Review our free production guide infographic and level up your AV tech knowledge. The Many Challenges of Event Marketing.

Social Media 232

Social Media Trade Show Automation Events 232

Smart Meetings

AUGUST 30, 2024

The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.

Planner 233

Planner Meeting Regulations Insurance 233

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 264

Marketing Marketing Social Media Advertising 264

Traveler's Q

NOVEMBER 2, 2023

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. However, mastering the art of event technology is critical to planning and hosting a successful event.

Event Technology 130

Event Technology Technology Technology Social Media 130

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Events currently bring around +30% of Opportunities.

Event Technology 116

Event Technology Platform Technology Technology 116

Smart Meetings

JANUARY 16, 2019

The Freeman Company sold its Encore Event Technologies unit to national event production company PSAV while its Freeman brand experience division is focusing on a problem many planners and companies have struggled with—event data analysis. More : 6 Ways to Drive Success with ROI Technology.

Technology 200

Technology Technology Event Technology Sponsors 200

Endless Events

FEBRUARY 16, 2018

Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Tip: if you need help deciding how to run your event production the right way, here’s our free event production guide just for you. Click To Tweet.

Management 237

Management Event Apps Social Media Events 237

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. One event with two experiences for in-person and online attendees with inter-two-way connectivity.”.

Sponsors 279

Sponsors Audience Online Attendee 279

Endless Events

AUGUST 24, 2020

“Or other technologies have been developed very, very quickly throughout these last six months or so. “Or other technologies have been developed very, very quickly throughout these last six months or so. We’ve got new technologies coming out there, new, innovative ways of approaching this.

Trade Show 320

Trade Show Virtual Events Events Proposal 320

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Pre-event Survey.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Smart Meetings

DECEMBER 24, 2018

Meeting planners had their hands full in 2018, with data breaches, commission cuts, new event technology and other drastic changes affecting the meetings industry. You need to overlook the negative connotation behind no and look at how occasionally saying no can boost morale and improve productivity.

Meeting 196

Meeting Planner Technology Technology 196

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

FEBRUARY 11, 2022

This exciting event trend has been around for ages, but thanks to the speedy development of event technology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. Why Event Gamification?

Platform 317

Platform Sponsors Social Media Events 317

Smart Meetings

NOVEMBER 2, 2018

As a result, such software dominates this year’s IBTM Technology Watch Awards shortlist of nominees. CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI event marketing and analytics platform. Eventfolio –a multi-event management system.

Management 185

Management Booking Technology Technology 185

Endless Events

DECEMBER 16, 2018

The idea of Amazon food revolutionized the food industry with technology this year! Brandt Krueger of Event Technology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Corbin Ball & Associates – Meeting Technology Headquarters. AI is going to have a huge impact in general.

Trends 239

Trends Events Technology Technology 239

Endless Events

FEBRUARY 14, 2023

With hybrid events, attendees can choose between attending in-person or online. You can host the event in a smaller (and cheaper) space, which is a bonus. You just need to hook up sound and audio to your event technology platform and share your content virtually. Just don’t use platforms like Facebook Groups.

Trends 320

Trends Events Planner Event Technology 320

Endless Events

JULY 25, 2018

Most events no longer want basic conference speakers. Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Still unsure?

Speakers 221

Speakers Conference Audience Event Apps 221

Endless Events

JUNE 28, 2018

The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences. A larger percentage of consumers (74%) say engaging with branded event marketing experiences makes them more likely to buy the products being promoted.”

Conference 204

Conference Entertainment Events Social Media 204

Endless Events

MAY 9, 2023

Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.

Event Planning 177

Event Planning Automation Social Media Panel 177

Social Tables

OCTOBER 5, 2023

In a rapidly evolving digital landscape, event technology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.

Event Technology 88

Event Technology Technology Technology Vendor 88

Smart Meetings

FEBRUARY 21, 2019

. American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The marketplace of software platforms is a combination of vetted third-party products and proprietary technology developed by the AMEX M&E team.

Meeting 159

Meeting Registration Event Apps Transportation 159

Smart Meetings

APRIL 28, 2023

. “Online communities allow you to get feedback, communicate in a challenging content marketing world where people don’t read emails or answer phone calls and create loyalty,” he said. It is also a central place where everyone can access events, products and answers to questions from people they trust.

Meeting 257

Meeting Registration Event Technology Trends 257

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We I planned an event with (computer scientist) Ray Kurzweil to talk about what is now AI in 2016,” she recalled.

Trade Show 246

Trade Show Panel Technology Technology 246

Endless Events

SEPTEMBER 21, 2018

Now, Airbnb seeks to up the ante by adding its own Airbnb Experience products into the booking process. Events are no longer just venues for networking. They can also be venues for other events that will intensify the networking experience. Getting Early Birds to Flock to Your Event. Need Help Organizing Your Time?

Trade Show 205

Trade Show B2B Entertainment Events 205