Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Know when it’s better to be abstract.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. 1.” — Anjia Nicolaidis, director of international marketing. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Event sponsor links clicked. Event app adoption. CRM software.

Management 280

Management Event Apps Platform Automation 280

Bizzaboo

SEPTEMBER 5, 2023

How do you rise above the clamor and ensure your event doesn’t just become another date on a crowded calendar? What are creative ways to promote an event that everyone else isn’t already doing? Ready to transform your event from just another event listing to the talk of the town? What is event promotion?

Promotion 98

Promotion Registration Prospect Social Media 98

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. With about 2.89

Promotion 88

Promotion Social Media Vendor Audience 88

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). It’s a little different for events, but the same idea applies. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Consider: Identify the different time zones of your prospective attendee.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. However, why let the opportunity of generating revenue from these events go to waste if we can do it while still effectively promoting our brand, product, service, or community?

Sponsors 118

Sponsors Advertising Prospect Events 118

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Eventtia

NOVEMBER 7, 2022

Sponsorship remains one of the most popular ways to fund an event, and an event proposal can function as a sponsorship proposal for securing these sponsorship deals. What’s The Content of an Event Proposal? Knowing the people behind the event may help the event proposal’s reader in weighing the value of the event.

Proposal 118

Proposal Prospect Sponsors Events 118

Stova

APRIL 25, 2024

It’s even more important now to gather this data from your in-person events. When you use other forms of promotion, such as social media, you hope the right people will see it. Email marketing allows you to get in direct contact with your potential event attendees with ease.

Marketing 105

Marketing Marketing Social Media Audience 105

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Social Media Registration Sponsors 52

Social Tables

APRIL 16, 2019

Looking for an event marketing ppt? The Definitive Guide to Event Marketing Definitive Guide To Event Marketing from Principios de Marketing As event marketing continues to grow its foothold in the playbook of countless brands, this guide is more relevant than ever.

Planner 120

Planner Management Marketing Marketing 120

Meeting Tomorrow

APRIL 17, 2019

For instance, the following are just a few common event goals and the essential types of data that event marketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Hopefully, you’ll come away from the event with more valuable prospects.

Social Media 84

Social Media Prospect Events Promotion 84

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Bring the Culture in.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

AUGUST 16, 2021

Consider a 365-content strategy for your audiences in select target countries or develop exclusive content with an international partner who will be invested in promotion and help you reach new audiences. Leverage online or on-demand content you may have produced over the last year, then continue to think strategically.

Attendee 122

Attendee Audience Public Relations Online 122

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Social Tables

DECEMBER 13, 2016

Better events, less stress. In some cases, an event can be canceled with enough time to book another, so it’s time to turn your sights to promoting the newly opened date. Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. Click To Tweet.

Contracts 100

Contracts Contracts Social Media Prospect 100

Bizzaboo

APRIL 16, 2023

One effective way to do this is by hosting corporate events and making your team an integral part of them. In addition to helping you promote your brand, nurture existing relationships, and connect with potential leads, corporate events are also a great way to bring your team together and get them more excited about work.

Retreat 104

Retreat Trade Show Events Prospect 104

Bizzaboo

MARCH 20, 2023

Personalized tracks mean better attendee experiences, which will keep participants coming back for every event. 3 Examples of Amazing Event Websites To Inspire Feeling intimated about building a website for your event ? To kick off the process, it helps to see what other companies are doing to promote their events.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Personalized tracks mean better attendee experiences, which will keep participants coming back for every event. 3 Examples of Amazing Event Websites To Inspire Feeling intimated about building a website for your event ? To kick off the process, it helps to see what other companies are doing to promote their events.

Website 52

Website Event Marketing Planner Marketing 52

All Conference Alert

AUGUST 31, 2023

Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Below, we’ll reveal nine proven strategies in this blog post to help you promote your event for free and turn it into a smashing success!

Promotion 40

Promotion Advertising Social Media Audience 40

Endless Events

JULY 19, 2018

Let’s take a look at a few examples: Chatbots could be simple registration assistants , helping prospective attendees through the process of purchasing a ticket or registering for a particular session. This is an effort to increase the reach of their events.

Event Apps 204

Event Apps Social Media Events Attendee 204

Bizzaboo

JULY 7, 2021

Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.

Marketing 105

Marketing Marketing Social Media Media 105

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Social Tables

DECEMBER 13, 2016

Better events, less stress. In some cases, an event can be canceled with enough time to book another, so it’s time to turn your sights to promoting the newly opened date. Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. Click To Tweet.

Contracts 83

Contracts Contracts Social Media Prospect 83

Social Tables

DECEMBER 13, 2016

As you evaluate marketing and promotional strategies for your event planning business, it is essential to carve out time to consider your partnership marketing strategies, A.K.A. your approach to building and maintaining relationships among your peers in the event industry. ” Click To Tweet.

Event Planning 98

Event Planning Marketing Marketing Events 98