Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Endless Events

JUNE 10, 2022

It’s always valuable asking how to improve your event ROI. How do we boost interactivity for the event? Did we promote to the right audience for the event? Post-Event Debrief Questions For Sponsors. Net promoter score. Conversion funnel.

Meeting 348

Meeting Sponsors Audience Events 348

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Learn more. With about 2.89

Promotion 88

Promotion Social Media Vendor Audience 88

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, social media is a fantastic low cost way to let people know about and book tickets for your event. By Rebecca White.

Social Media 91

Social Media Media Promotion Tourism 91

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

Endless Events

FEBRUARY 22, 2019

One way to drive engagement at your event, with the added benefit of getting your social media accounts buzzing is to gamify social media promotion. This involves actively encouraging attendees to promote your event through social media or be active during specific moments. Final thoughts on event gamification.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Endless Events

JANUARY 25, 2018

Marketing: What event marketing costs will there? Is there a budget set for Facebook ads, traditional marketing, giveaways, and contest prizes? Video production and Photography: How will your videographer or photographer charge you for capturing the event? Can you use the products for future event promotions?

Vendor 329

Vendor Events Venue Event Planning 329

Bizzaboo

MARCH 15, 2023

Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. The EIC has more than 30 member organizations representing more than 100,000 organizers and 19,500 firms and properties involved in the events industry.

Website 98

Website Planner Certification Publishing 98

Social Tables

OCTOBER 20, 2022

Continually connect with members of your audience by sharing behind-the-scenes video clips, sending reminder emails, offering exclusive promotions, advertising additional purchases, and sharing free content (templates, how-to articles, etc.) leading up to the event. Email registrants one week, one day, and one hour prior to the event.

Registration 158

Registration Virtual Events Advertising Social Media 158

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Social Tables

DECEMBER 5, 2018

But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion.

Attendee 146

Attendee eCommerce B2B Registration 146

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. It’s relatively easy being green for the span of an event or a campaign. Let’s think outside the recycling bin. Bake Sustainability Into the Experience.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

MeetingsNet

AUGUST 19, 2019

The list indicates that experiential events are on the rise. Gallery Slide description: Works with businesses to design, plan, and manage corporate conferences, meetings, and events. Image Alt Text: 01_Anna Marie Events.jpg Gallery Slide Headline: Anna Marie Events Published: 02_Evolution Event Solutions.jpg.

Trends 81

Trends Publishing Meeting Logistics 81

Eventtia

MAY 25, 2023

Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.

SEO 62

SEO Event Marketing Marketing Marketing 62

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Conferences that Work

SEPTEMBER 21, 2016

Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings. Brand X would love to have you–a known industry expert on event/meeting planning–involved in this campaign!

Marketing 129

Marketing Marketing Social Media Sponsors 129

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

ITA Group

JUNE 8, 2021

Mark Fisher has been a marketer for over 25 years, and he’s created event marketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. He was also a marketing manager for the Life Sciences group at Microsoft Corporation. Have you always been the teaching type?

Management 90

Management Sponsors Trade Show Healthcare 90

Eventtia

OCTOBER 26, 2017

Create an event webpage, start a blog, publish a few posts, share them on your social media, and … done! You just promoted your event and reached a bigger number of potential attendees. La entrada What is Content Marketing for Events, and How Does it Really Work?

Marketing 78

Marketing Marketing Social Media Publishing 78

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Convene by PCMA

MARCH 16, 2022

That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. For adherents of the “create once, publish everywhere” school of thought, this strategy is indispensable.

Website 111

Website Automation SEO Social Media 111

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

AUGUST 3, 2023

Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?

Management 98

Management Registration Vendor Event Apps 98

Bizzaboo

MARCH 15, 2023

Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. The EIC has more than 30 member organizations representing more than 100,000 organizers and 19,500 firms and properties involved in the events industry.

Website 52

Website Planner Certification Publishing 52

Eventtia

OCTOBER 9, 2023

Clearly articulate what makes this event (and the products or promotions it features) unique. Strategize the marketing and execution. Detail out the promotional activities leading up to the event. In retail, this can also involve branded bags, stickers, or even staff uniforms tailored for the event.

Event Planning 88

Event Planning Registration Retail Social Media 88

Social Tables

DECEMBER 27, 2018

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

Trends 167

Trends Meeting Planner Venue 167

Eventtia

APRIL 17, 2018

Promoting your event—the real way—is hard. Also, let’s not deny that shares and likes aren’t your ultimate goal when promoting your event. Let’s think for a second: You’ve published a Facebook ad announcing your upcoming […]. The struggle is real.

Marketing 48

Marketing Marketing Social Media Publishing 48

Bizzaboo

DECEMBER 4, 2024

The resulting values determine the net promoter score ( NPS ). Rating scale questions are also key for calculating Net Promoter Score, measuring attendee loyalty by asking, “How likely are you to recommend this event?” Editor’s Note: This post was originally published in November 2018 and has been updated for relevance.

Sponsors 105

Sponsors Speakers Attendee Virtual Events 105

Bizzaboo

NOVEMBER 14, 2022

A corporate event sponsor is a company that supports an event by providing funds in exchange for something of value. Event sponsorships can include in-kind contributions (e.g., providing a venue, food, or raffle prizes), media sponsorships, and promotional partnerships. What’s an event planner to do?

Sponsors 98

Sponsors Events Virtual Events Website 98

Eventtia

JUNE 13, 2023

Understanding The Event’s Target Audience One of the most important steps in increasing event attendance is making sure you are targeting the right audience in your promotional efforts. Every event is unique, and each will cater to a specific group of individuals who may share common goals or interests.

Social Media 48

Social Media Registration Audience Events 48

MeetingPool

MAY 28, 2022

We sat down with Stephan to discover how her word-of-mouth marketing and audience growth strategy excels for events and year-round engagement, challenges and trends she is seeing in event marketing and the most important lessons she has learned along the way as an event tech founder.

Audience 52

Audience Marketing Marketing Registration 52