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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Eventpromotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.
This will involve training employees or even recruiting people to train up and show the ropes of how the show will run. Well-trained staff don’t need as much training and you can usually trust them to go into the trade show and one-to-one engagement without extensive education. Business Growth.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Event sponsor links clicked. Event app adoption. CRM software.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Consumers are bombarded with content, events, and promotions dailyso how can your brand stand out? Lets dive into our collection of 19 standout brand activation strategies that can boost your event ROI. A gamified event? Generic campaigns just wont cut it anymore. What is it?
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it.
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Promote Your Event Where is your audience?
In an increasingly technological world, eventpromotion isn’t just about pounding the pavement anymore. Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. Check it out for how-tos and guides, but also some insights into the life of being an event planner.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
and Naomi Clare Crellin discuss the how-to’s of building an event strategy at CEMA Summit. Two Dudes Photo) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Enabling them to promote their thought leadership at your event also promotes your event.”
Whether it’s an arena, a concert hall, or a ballroom, they know how the layout, logistics, and ambiance will work for a variety of different events. Venue managers often are also the sales and marketing managers for the space, helping to bring in new events and promote upcoming shows. Event Social Media Coordinator.
Consider hiring a graphic designer for eventmarketing materials. From invitations and banners to registration forms and dinner menus, a qualified graphic designer can create captivating print and online event materials. What should you look for when booking event vendors? Graphic designers. Security personnel.
Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch eventmarketing plan. Promote 360° Customer Experiences: Slack. Encourage Customer Promotion: Sonic. Make Your Event Exclusive: Radius. . Source: SXSW.
It’s even more important now to gather this data from your in-person events. When you use other forms of promotion, such as social media, you hope the right people will see it. Email marketing allows you to get in direct contact with your potential event attendees with ease.
Mark Fisher has been a marketer for over 25 years, and he’s created eventmarketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. A major goal of my work with clients is to assist them in creating a successful event sponsorship program.
In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. so you can expect to hear them discussed together: Blockchain If eventmarketers start experimenting with NFTs or cryptocurrency, they’ll rely on blockchain technology to power it all.
The EIC has more than 30 member organizations representing more than 100,000 organizers and 19,500 firms and properties involved in the events industry. Perhaps most notably, the EIC promotes Certified Meeting Professional (CMP) programs and credentials. Websites for Event Industry Certificates and Certifications 17.
The Spectator Hotel is known to have the best concierge services to meet all of their guests’ needs and the butlers are required to go to school for southern hospitality training. Promotes Conference. Look to see if the hotel can promote your event and post signs about the event. Dry Cleaning Services.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
☐ Secure a printing and promotional vendor. Most likely, you won’t have to create a mobile application for a virtual event. ☐ Create an event favicon for your website. ☐ Create impactful email banners, social media banners, and paid ads to promote your event. ☐ Provide speaker management training and tools.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Highlight key details, such as the event agenda, speakers, accommodations, and unique offerings. Consider early bird discounts, group packages, or promotional codes to entice potential attendees to register. To get you started, here are some powerful strategies that can help scale your event registration strategy.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Start by mapping out your ideal event planning workflow.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Opportunities.
Upon completing this process, event managers officially hold the title of being DES-certified event managers. The CMM Certification is an excellent training program that focuses on instructing participants on business management skills. CTSM: Certified Trade Show Marketer What Is CTSM Certification?
Right now, the most successful chatbots use natural language processing, which are AI tools with human-driven training. This is an effort to increase the reach of their events. But incorporating chat AI into a social media strategy could also mean using chatbots to push relevant offers or timely promotions.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?
Their expertise not only keeps the games running smoothly but also adds an air of sophistication to the event. If you’re on a tighter budget, you can provide training for volunteers to act as dealers. Keep track of your expenses and consider using event management software to ensure that you stay within your budget limits.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Start by mapping out your ideal event planning workflow.
When you’re promoting an event , you need to make sure you create an eye-catching, engaging announcement email to attract as many attendees as you can. After all, the announcement for your upcoming event is often the first interaction you’ll have with potential eventgoers, and first impressions matter.
Image Alt Text: 05_Silver Lining Design Group.jpg Gallery Slide Headline: Silver Lining Design Group Published: 06_CTC Events and Productions.jpg. Gallery Slide description: Provides meeting logistics, eventmarketing and promotion, sales training meetings, user conferences, and more. Gating level. anonymous user.
Clearly articulate what makes this event (and the products or promotions it features) unique. Strategize the marketing and execution. Detail out the promotional activities leading up to the event. In retail, this can also involve branded bags, stickers, or even staff uniforms tailored for the event.
A corporate event sponsor is a company that supports an event by providing funds in exchange for something of value. Event sponsorships can include in-kind contributions (e.g., providing a venue, food, or raffle prizes), media sponsorships, and promotional partnerships. 3 Reasons Why Event Sponsorships Are Valuable.
A center of excellence is a “standard operating process and a team structure for your total events program,” Rachel Andrews, senior director of meetings and events, marketing, for Cvent explained at the opening of the session “Strategy + Structure = Success: Building an Event Center of Excellence Within Your Company.”
Tyler Orwig has been promoted to senior vice president of group sales from his previous role, vice president of association and tradeshow sales. Mercuro also will expand his participation in blogging, podcasts, webinars, and training programs within the events industry to share his expertise.
When planning successful event experiences, event teams face myriad challenges. From venue selection, eventpromotion, and budget management to catering, logistics, and speaker selection, orchestrating an event end-to-end requires meticulous planning. According to Bizzabo data , 86.4%
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