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In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtualevents. But today, we’ll be jumping into the realm of marketing. And most importantly, virtualeventmarketing ideas. But what are the virtualeventmarketing ideas that you should look at, specifically?
Putting your brand in the spotlight as part of a virtualevent is not something that will happen automatically; you need to plan ahead and put a few strategies in place to ensure that it is featured prominently. To help out, here are just six ideas that could inspire your own promotional efforts. Send In The Swag!
Let’s talk about how to promote your virtualevent. So, you already talked to the best virtualevent production company. You now have partners that can help you turn your in-person experience into a virtual one. But how do you go about promoting it? But how do you go about promoting it?
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
?? The Best of the Best: Event Promo: How To Promote Your VirtualEvent: A Graphic Guide. The moment you have all been waiting for: The VirtualEvent Budget Calculator is here! You have your virtualevent planned and ready to go… but how do you promote it? (12-minute
Yet, despite the high potential for virtualevents due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. An Adrenaline-Filled Future.
Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtualevents can be a welcome addition for your audiences. Handle VirtualEvents Better, Get an Event Planning Certification.
Follow these six tips to blend eventpromotions with your 2023 marketing plan seamlessly. Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. Take time to outline the necessary steps to plan a successful event.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Eventpromotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtualevents, hybrid events are complex, versatile, and hard to budget for. Hybrid Event Budgets: How Much? EventMarketing. AV & Production.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtualevent gamification solutions.
Despite the return of in-person events, virtualevents are here to stay. In fact, 93% of event professionals plan to invest in virtualevents moving forward. In large part, that’s because more than 80% of event organizers agree that virtualevents help them reach a wider audience.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtualevents put together. The same goes for content delivery.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Successful event strategies depend on stakeholder satisfaction and event surveys are one of the best ways to measure this. Key Objectives of an Event Survey An event survey’s main objective is to gather valuable feedback for your post-event analysis , helping you refine future events and achieve your KPIs.
This includes roles like event technology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
Good news: Event gamification — or incorporating game-like elements such as points, leaderboards, and rewards into events — can be a compelling solution to this challenge. If you’re interested in increasing engagement at your next virtualevent, gamification may be just what the doctor ordered. Here’s how to get started.
The most authoritative list of 2021 virtualevents and conferences on the internet. Virtualevents are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. VirtualEvents & Conferences in 2021. Start Date.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
Virtualevents are here to stay. In a recent survey, we found that 68% of organizers plan to have a virtual component at their next in-person event, and 53% of organizers are “focused” or “very focused” on a virtualevents strategy for 2023. What type of virtualevent software will you use?
Throughout the disruptions brought on by COVID-19, eventmarketers have not only persevered but learned some important lessons along the way. I will encourage better listening.” — Jacquelyn Wells, senior vice president and marketing strategist. I will see change as opportunity.” — Sheree Whiteley, copywriter. “I
Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement?
Despite the return of in-person events, virtualevents are here to stay. In fact, 93% of event professionals plan to invest in virtualevents moving forward. In large part, that’s because more than 80% of event organizers agree that virtualevents help them reach a wider audience.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtualevents than in-person gatherings. As important as it is to find speakers , it’s only the first step in event speaker management. Enhance your in-person events.
If you want to grab the attention of people, if you want to promote your event, if you want to delight people at your event—you need to take the time to do it well. 2018 in Events: Predictions from Experts. Partnership eventmarketing or co-marketing of events is also an idea that’s getting more popular.
Increasing the chances that your next webinar has the highest attendance yet starts with writing attention-grabbing email subject lines that encourage email recipients to engage with your promotional content. After all, eventmarketers agree that email marketing is the most effective channel for promotingevents.
And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtualevents, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year.
But how do webinar organizers take an idea and transform it into an appealing virtualevent? Which webinar best practices do the most successful virtualevent planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtualevent planners alike.
The rise of virtualevents that are free to attend and don’t require any travel. However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. The key to getting people to your event?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
It’s always valuable asking how to improve your event ROI. How do we boost interactivity for the event? Did we promote to the right audience for the event? Post-Event Debrief Questions For Sponsors. Net promoter score. Conversion funnel. Continue The Conversation After The Debrief Meeting.
You need to see a return on the time, money, and resources you spent planning the event. Goals like “Promote the launch of our new product” or “Connect with industry leaders” are a good place to start. If an in-person event is still too expensive for your pharma event, opt for a virtualevent instead.
Track retention levels to see how many audience members attend virtual and hybrid events. Retention measures how long individuals are viewing your content or are active in your virtualevent room. If you notice a gradual decline during your event, audience members likely became less engaged over time.
But with the right brand appearance, you can create a cohesive event that seamlessly blends into your brand promotions. Increasing brand awareness: Look, the purpose of this event is to get people to notice your company. If you’re too subtle, you risk putting on an event that gets zero results for your business.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. VirtualEvent Statistics.
Whether it’s a yoga session, interactive panel discussion or virtual conference, the popularity of virtualevents has exploded and it’s paving the way for new forms of communication and collaboration. To help you get the most out of this, we’ve drawn up this short guide to answer all of your questions on virtualevents.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
You’ve planned your perfect hybrid event: best venue, best virtualevent platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. your speaker).
If eventmarketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and eventmarketing is no exception. Promoting exhibit space to companies? Success starts here!” Content is king!”
Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.
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