Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Stova

NOVEMBER 5, 2024

Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.

Event Marketing 105

Event Marketing Promotion Marketing Marketing 105

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Endless Events

JULY 19, 2018

We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? What are event apps and their perks? How on-demand AI can be anything from a registration assistant to a comprehensive virtual concierge. How chat AI and event apps can tie in with your social media strategy.

Event Apps 204

Event Apps Social Media Events Attendee 204

Eventtia

SEPTEMBER 2, 2022

By monetizing your event, for example, by selling tickets, you can filter your attendees so only those who are really interested in your event and the subject you’ll be tackling will actually attend. A relatively low attendance rate despite a high number of registrants is a common issue in free events.

Sponsors 118

Sponsors Advertising Prospect Registration 118

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Show prospects your emails are well worth opening before asking them to register.

Registration 52

Registration Communications Communications Prospect 52

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Consider: Identify the different time zones of your prospective attendee. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

SEPTEMBER 5, 2023

Now, let’s dive into 21 creative ways to promote an event! Outside-the-box Event Promotion Ideas and Examples How do you ensure your next event shines bright and reaches its registration goals? Send out mystery boxes with intriguing items related to the event — or swag — to build anticipation and curiosity.

Promotion 98

Promotion Registration Prospect Social Media 98

Stova

APRIL 25, 2024

When you personalize the email marketing campaign for each prospect, you speak to them and their needs. They learn to trust you and your brand, which is essential if they’re going to attend your events. That’s a number no event marketer can ignore.

Marketing 105

Marketing Marketing Audience Social Media 105

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

AUGUST 10, 2023

Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated event registration landing page. Keep reading to learn how to make your attendees feel like they’ve won a golden ticket to the hottest event in town.

Registration 52

Registration Sponsors Speakers Attendee 52

Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Adding tons of people to the marketing newsletter. Following up with all prospects.

Registration 98

Registration Events Trade Show Social Network 98

Bizzaboo

MARCH 20, 2023

sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Event organizers can create customized, beautifully branded websites any way they’d like — using no-code design, leveraging prebuilt templates, or choosing to build from scratch.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Event organizers can create customized, beautifully branded websites any way they’d like — using no-code design, leveraging prebuilt templates, or choosing to build from scratch.

Website 52

Website Event Marketing Planner Marketing 52

Eventtia

NOVEMBER 7, 2022

Sponsorship remains one of the most popular ways to fund an event, and an event proposal can function as a sponsorship proposal for securing these sponsorship deals. What’s The Content of an Event Proposal? Knowing the people behind the event may help the event proposal’s reader in weighing the value of the event.

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Proposal Prospect Sponsors Events 118

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 69

Event Technology Platform Technology Technology 69

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Promote early-bird registration. . Facebook event promotion that boosts engagement. With about 2.89

Promotion 88

Promotion Social Media Vendor Audience 88

Eventtia

DECEMBER 11, 2021

The term “event technology” refers to any software, hardware (machine), or digital tools that assist the planning, management, and execution of an event, and in this case, a hybrid event. Event Technology Enhancing Experience. Why do we need event technology in the first place?

Event Technology 62

Event Technology Technology Technology Social Media 62

Bizzaboo

MARCH 1, 2023

Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Offer early bird rates for attendees who register in advance.

Event Planning 88

Event Planning Registration Retail Social Media 88

Eventtia

JULY 15, 2022

We’ll divide this section into three essential parts: KPIs to measure before, during, and after the event. KPIs to Measure Before the Event. KPI 1: Number of Registrations. Tracking the number of registrations is one of the most important KPIs to measure. KPI 2: Registration by Ticket Type.

Registration 71

Registration Events Networking Website 71

Eventtia

OCTOBER 20, 2022

Distribute roles among the team members: Event/project manager Scheduling Venue/show floor manager Creative design Marketing and communications Sponsorship manager Registration and check-ins Develop event branding. Launch event registration. 2nd Phase: Up to 3-4 months before the event.

Event Planning 62

Event Planning Vendor Registration Social Media 62

Bizzaboo

JULY 7, 2021

Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.

Marketing 105

Marketing Marketing Social Media Media 105

Eventtia

APRIL 18, 2022

For virtual event and in-person event) secure your technology stack: Virtual event platform (for virtual event). Event management solution. Online event registration/ event ticketing solution. Marketing and promotion tools. Event website. Marketing plan. A/V equipment.

Sponsors 62

Sponsors Social Media Registration Events 62

Stova

AUGUST 1, 2024

Compounding these are increasing expectations from attendees who, according to a recent Skift report , “are taking a pass on events for a number of reasons, including flight hassles, budgetary restraints, a growing fear of mass shootings, and having little-to-no desire to venture out after becoming accustomed to remote work.”

Networking 52

Networking Marketing Marketing Registration 52

Bizzaboo

MARCH 15, 2021

Over the past year, event planners have become incredibly innovative in their virtual event use cases. And while virtual events have many benefits in their own right, it was never a question of if live events would come back, but when. Source: Cort Events. Designing Clean Spaces.

Communications 98

Communications Communications Virtual Events Events 98

Convene by PCMA

JANUARY 19, 2024

Target your marketing. Making events feel smaller and more personal should start with pre-show communications. The more targeted and closely aligned with prospects’ interests campaigns are, the better. Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.)

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. CRM data, registration data, lead data, meetings data, followed by attitudinal data.” Don’t just look at it as event marketing in a vacuum. Understand metrics lingo.

Prospect 52

Prospect Events Event Marketing Automation 52

Bizzaboo

OCTOBER 3, 2023

Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.

Audience 59

Audience Event Apps Registration Social Media 59

Convene by PCMA

APRIL 21, 2024

Organizers often provide total registration, he said, but it’s unclear if that total includes — or excludes — exhibitors. “We We don’t get to generate new leads and see prospects.’” But if you’re in marketing, you’d be like, ‘Oh my god, this is the best brand opportunity for us.’

Sponsors 59

Sponsors Trade Show Events Prospect 59