Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Endless Events

DECEMBER 4, 2020

Branded gifts are ubiquitous at industry events of all sizes, and there is no reason for this trend to be overlooked in a virtual context. So rather than simply relying on carefully crafted logos and concise, clear messaging, expand your ambitions to include a storytelling element as part of your next virtual event.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Smart Meetings

DECEMBER 7, 2018

That can apply to something innocuous such as an outdoor event facing the prospect of rain, to a hotel that doesn’t finish its renovations on schedule and can’t accommodate your event on the contracted date. More : Is Your Event Marketing Plan Ready for GDPR? You can’t insure against everything.

Planner 209

Planner Contracts Contracts Vendor 209

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? Motivate your audience with intention throughout the campaign to show and compel them why they need to attend your event. Attendees will engage either virtually or in person — and attendee preferences shift depending on their medium. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 30, 2024

Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. She feeds off of it, taking the user-generated content fans provide — e.g., friendship bracelets, elaborate theories, and unifying TikTok trends — to amplify her reach around the world.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Social Tables

APRIL 16, 2019

So in the spirit of continued growth for all of us in the crazy world of event planning, we’ve rounded up slideshares of the 12 event management powerpoints (which we’ll abbreviate ppt) that every pro can learn a little something from. Looking for an event planning ppt? Looking for an event marketing ppt?

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Planner Management Marketing Marketing 120

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Endless Events

JULY 19, 2018

We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged event apps. And we’re excited about them for the event industry.

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Event Apps Social Media Events Attendee 204

MeetingsNet

APRIL 12, 2024

When a planner finds a prospective mentor, “simply ask if they might have, say, 30 minutes a week for you to bounce situations and ideas off of them. Regarding people, Andrews noted that for each team working on a given event, she makes sure to bring on individuals with complementary skills so that no area of responsibility is underpowered.

Planner 105

Planner Meeting Online Trade Show 105

Endless Events

JULY 26, 2018

Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. In fact, the need for authenticity is only growing in our increasingly conscious society.

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Speakers Audience Event Apps Events 185

Meeting Tomorrow

APRIL 17, 2019

For instance, the following are just a few common event goals and the essential types of data that event marketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Hopefully, you’ll come away from the event with more valuable prospects.

Social Media 84

Social Media Prospect Events Promotion 84

Innovatx

JANUARY 22, 2019

In fact, in an event mar keting survey , 52% of survey respondents said that event marketing drove more business value than any other marketing channel. According to CWT’s 2019 Events and Meetings Future Trends Report , demand for events will grow by 5 to 10 percent in 2019 alone. 8: Giving Back.

Trends 40

Trends Trade Show Events Social Media 40

Traveler's Q

SEPTEMBER 7, 2023

It is also important to pay attention to changes in consumer behavior, purchasing patterns, and market trends, as they can significantly impact your audience’s motivations and decisions. The timing of your marketing efforts is crucial to the success of your event.

Social Media 130

Social Media Promotion Media Marketing 130

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Bring the Culture in.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

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Website SEO Automation Social Media 111

Eventtia

APRIL 28, 2022

And more actionable marketing tips you can use to market your hybrid event. Hybrid Event Marketing: Principles and Best Practices. Marketing a hybrid event can be more challenging than in-person or virtual-only events, but here are some key principles to follow: 1.Define Call-To-Action (CTA).

Prospect 71

Prospect Registration Events Communications 71

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

OCTOBER 4, 2021

Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept. Smaller events present an opportunity to focus on quality over quantity.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Show prospects your emails are well worth opening before asking them to register.

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Registration Communications Communications Prospect 52

Maritz Global Events

JANUARY 28, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Year-round social media.

Social Media 52

Social Media Attendee Events Event Design 52

Convene by PCMA

APRIL 6, 2022

Ensure prospective exhibitors are aware of the message their absence will send to the industry. Many organizers are saying this while simultaneously reverting to the exact same playbook — the same floorplan, marketing tactics, event content, and formats. Give more than lip service to “we’re not going back to 2019.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

JANUARY 19, 2024

Target your marketing. Making events feel smaller and more personal should start with pre-show communications. The more targeted and closely aligned with prospects’ interests campaigns are, the better. Pre-event meetup opportunities. It could be that some ideas require resources from a partner or sponsor to execute.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

MAY 20, 2024

Exclusive Networking Events or Experiences Providing exclusive networking opportunities — like VIP dinners, private workshops, and behind-the-scenes tours — can help sponsors develop meaningful connections with prospects while increasing brand visibility.

Sponsors 64

Sponsors Incentives Seminar Events 64

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Prospect 52

Prospect Events Event Marketing Automation 52

Convene by PCMA

JUNE 30, 2022

Our audiences’ personal values have the potential to impact event attendance in other ways, too. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

JULY 21, 2023

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Build out an ecosystem of in-market multipliers. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey.

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey.

Prospect 48

Prospect Social Media Audience Events 48

Bizzaboo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

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Sports Advertising Events Trade Show 105

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year.

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Sponsors Events Virtual Events Website 98

Stova

MARCH 17, 2023

What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like event marketing and street marketing. What type of experiences do audiences want?

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Marketing Marketing Registration Advertising 40