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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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MICE professionals

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Choosing a Unique Event Venue To Make a Memorable Statement

Endless Events

There’s still a place for planning events with conventional venue layouts, particularly with corporate conferences and workshops. Moreover, if you decide to stay with a traditional venue, you might want to explore unique seating layouts. But many events certainly don’t need to be confined to four walls anymore.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? What Is Event Marketing? Why Does Event Marketing Work? Ready to get started?

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3 Easy Ways Planners Can Reduce Risk Today

Smart Meetings

That can apply to something innocuous such as an outdoor event facing the prospect of rain, to a hotel that doesn’t finish its renovations on schedule and can’t accommodate your event on the contracted date. More : Is Your Event Marketing Plan Ready for GDPR? Keep yourself—and your suppliers—informed,” he says.

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6 Key Considerations for Surfacing Impactful Event Marketing Data

Bizzaboo

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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Everything you need to know about planning events with purpose

Endless Events

Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. Match the venue to the ‘why’. Both for you and event goers!

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