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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
There’s still a place for planning events with conventional venue layouts, particularly with corporate conferences and workshops. Moreover, if you decide to stay with a traditional venue, you might want to explore unique seating layouts. But many events certainly don’t need to be confined to four walls anymore.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
That can apply to something innocuous such as an outdoor event facing the prospect of rain, to a hotel that doesn’t finish its renovations on schedule and can’t accommodate your event on the contracted date. More : Is Your EventMarketing Plan Ready for GDPR? Keep yourself—and your suppliers—informed,” he says.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. Match the venue to the ‘why’. Both for you and event goers!
Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. In a few cities of her Eras Tour, thousands of Swift fans without tickets showed their devotion by gathering outside of the venues, holding “Taygating” parties.
Marketing your venue will require far more than just word of mouth referrals, and requires you to actively market yourself to your local event planners. Whether they have hosted events with you in the past, or have yet to book with you—the venuemarketing tips below will help. Click To Tweet.
You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event? your speaker).
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Sponsorship remains one of the most popular ways to fund an event, and an event proposal can function as a sponsorship proposal for securing these sponsorship deals. What’s The Content of an Event Proposal? If possible, come up with the exact date/time of the event as early as possible in the event planning cycle.
19 Event Trends for 2019 19 Event Trends Shaking Up Group Business & Meetings in 2019 from Social Tables An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead. We used the content to create an event trends blog post too!)
For venues and planners, that means looking into the crystal ball to get ahead of event trends and expectations. Here, we cover the top 19 trends which promise to shake up event planning and hospitality in 2019 and beyond. But what’s driving the effectiveness of eventmarketing, and really, meetings demand as a whole?
Monetizing and generating revenue from your event allows you to recover the investment you’ve made in planning the event. Meaning, that if you can generate more revenue, technically, you can invest more money to plan a better event (i.e., more expensive venue, more expensive talents/keynote speakers, and so on.). ?
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Source : Customer Contact Week Virtual Event: Event Strategy Forum Bizzabo's Event Strategy Forum website condensed as much information as possible on the main landing page to keep prospective attendees interested and enticed to register.
sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Source : Customer Contact Week Virtual Event: Event Strategy Forum Bizzabo’s Event Strategy Forum website condensed as much information as possible on the main landing page to keep prospective attendees interested and enticed to register.
For instance, the following are just a few common event goals and the essential types of data that eventmarketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Hopefully, you’ll come away from the event with more valuable prospects.
Consider providing personalized invitations, private receptions with keynote speakers, or behind-the-scenes tours of the eventvenue. With this approach, you can elevate the perceived value of your event and create a sense of urgency and excitement that drives buzz and attendance.
Over the past year, event planners have become incredibly innovative in their virtual event use cases. And while virtual events have many benefits in their own right, it was never a question of if live events would come back, but when. Tips for Your EventVenue Search. Finding a Venue. Max Capacities.
Experiential marketing can be part of your overall eventmarketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.
Avoid any national holidays and any big events in the area (especially if you are planning an In-person event.) ( For in-person events) Select your venue. Shortlist potential venue selections. Determine your must-have needs from a venue before negotiating and committing to a venue.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
While there are many different factors that may affect event attendance, from your marketing efforts to how you’ve packaged the event, a common mistake is not to ensure it’s as easy as possible for potential attendees to register for your event. This is where various eventmarketing technology solutions can help.
The golden rule of event planning is that the earlier you can start planning and working on your event, the better. You’ll have more options, whether it’s the venue, speakers, date/time, and you’ll also have more time to promote the event and to deal with any issues that may come up. Venue manager.
One of the primary challenges in event planning is managing the numerous details and ensuring you have backup plans for almost every aspect. What should you do when your key speaker suddenly cancels five days before the event? What should you do when the venue you’ve booked becomes unavailable?
At the 2023 Australian Event Awards & Symposium, the Asia Pacific Incentives and Meetings Event (AIME) was named Best Exhibition or Trade Show. AIME brings together international and domestic customers with world-class exhibitors from Asia Pacific and throughout the world. “It
He gave the example of a client EVOLIO is working with who invested a lot of money in a high-profile event sponsorship. As the client got closer to the attendee appreciation networking event they were sponsoring, they found out the cost of the venue was not included in their sponsorship amount, nor was catering. “It
The post CWT enters China’s MICE market appeared first on TD (Travel Daily Media) Travel Daily. Carlson Wagonlit Travel (CWT) is entering China’s lucrative corporate eventsmarket. CWT Meetings & Events China will be based in Shanghai. The post CWT enters China’s MICE market appeared first on Travel Daily.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Conversely, others provide a one stop solution to your event organizing needs; beginning from venue sourcing all the way to data management and post eventmarketing. These are the things you need to consider when you’re looking to hire an event production company. from other vendors.
Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate eventmarket — which brought in $95.3 Not sure where to start in choosing the right venue?
Event experts agree the demand for face-to-face events and meetings is continuing to grow. In fact, in an event mar keting survey , 52% of survey respondents said that eventmarketing drove more business value than any other marketing channel. What does that mean for you, dear event planner?
A corporate event sponsor is a company that supports an event by providing funds in exchange for something of value. Event sponsorships can include in-kind contributions (e.g., providing a venue, food, or raffle prizes), media sponsorships, and promotional partnerships. What’s an event planner to do?
No matter how big these events are, some of the services offered by these production companies are still the same: event planning, management, venue selection, as well as other logistic needs. Their services come with a strong network of high quality and trusted vendors as well, ensuring that your event receives only the best.
If the registration number is still relatively low, you may need to promote your event more aggressively or try different marketing approaches. On the other hand, if your total registration is already high, you may want to increase your event’s capacity (i.e.,
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
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