Convene by PCMA

JANUARY 6, 2025

The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Convene by PCMA

AUGUST 7, 2023

Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. By focusing on how we want the recipient to feel at our events, it will allow us to design activations that foster genuine connection.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Showing enormous crowds from a pre-COVID event might do more than bring up safety concerns — it might also set false expectations. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Trigger Urgency.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 30, 2024

Event marketers can embrace nostalgia by celebrating milestone years in meaningful ways, creating graphic timeline displays showing the industry’s — and event’s — evolution, and creating museum-like vignettes showcasing vintage technology or products. More Event Marketing Find past event marketing columns in our archive.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

OCTOBER 10, 2022

To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. The capabilities of your digital marketing team — If these options feel overwhelming, consider working with an agency to get started. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 11, 2024

Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international event marketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

NOVEMBER 1, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. On the Web Download Freeman’s “ 2024 Attendee Intent and Behavior ” trends report.

Promotion 59

Promotion Public Relations B2B Audience 59

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. that can create virtual or in-person content walls to showcase the digital content from an event. Christine Johnson.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

OCTOBER 9, 2023

The point is, maximizing last-minute registration requires a concerted effort to assess registration trends and marketing activities and aligning tactics to address gaps in both.

Registration 105

Registration Publishing Public Relations B2B 105

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

OCTOBER 4, 2021

Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

MARCH 16, 2022

Michael Engard is a web developer and UX/UI specialist at mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

DECEMBER 30, 2021

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. Read the health and safety requirements for NBAA-BACE here.

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JUNE 28, 2024

Two Things to Try With cookies off the table, as event marketers we should be changing: 1) the mechanics of what we track as a conversion. For example, if we can’t track across payment portals, we can add an additional “checkpoint” event right before payment is processed. 2) the way we think about data analysis.

Registration 59

Registration Website Public Relations B2B 59

Convene by PCMA

JANUARY 12, 2023

The booth allows guests to give unfiltered feedback on their experience, which often includes positive praise that can be used as testimonials for future marketing campaigns. Read a Convene article looking at event swag through the lens of sustainability. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

APRIL 6, 2022

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. The future is uncertain and scary — we must get comfortable being uncomfortable and taking risks to try new things.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And now that the worst of the pandemic is behind us (fingers crossed), how can event marketers continue moving boldly into the future?

Marketing 52

Marketing Marketing Public Relations B2B 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals don’t.

SEO 62

SEO Social Media Public Relations Events 62

Convene by PCMA

JUNE 30, 2022

workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. RELATED: Download the 5W PR Consumer Culture Report. But that option may not work for audiences of the future. Millennials?are

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

JULY 28, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. This will help them feel valued and encourage them to return in future years.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

MARCH 8, 2024

Is a fun way for followers to test their industry knowledge All of the above Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JULY 21, 2023

Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

AUGUST 25, 2023

Nadia Bennet is a copywriter at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Consider identifying and reaching out to existing communities that align with your target audience to collaborate on content and opportunities.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

JANUARY 19, 2024

Read More Find our coverage of Hardcastle-Geddes’ Convening Leaders 2024 presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns.”

Prospect 52

Prospect Public Relations B2B Audience 52

Smart Meetings

APRIL 8, 2022

Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its public relations manager. Since then, Lora has held the roles of area communications manager, and director of public relations, her most recent position. Regis Beijing. Von DeLuna.

Public Relations 130

Public Relations Hospitality Government Management 130

Convene by PCMA

AUGUST 16, 2021

And then decide how you can make that happen with high-value content that will keep your international prospects engaged — and that much more committed to make the journey to your event in 2022.

Attendee 122

Attendee Audience Public Relations Online 122

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

OCTOBER 31, 2022

Kate Ammerman is marketing lead on IBIE and Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 98

Marketing Marketing Retail Public Relations 98