Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? Rather than building engagement around one single point in time, the event should be part of a yearlong engagement strategy with content and virtual experiences extending the conversation. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.

Public Relations 99

Public Relations Sports Prospect Audience 99

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. through passion points of music, sports, and culture.

Management 98

Management Advertising Events Consulting 98

Smart Meetings

OCTOBER 25, 2024

He brings over 20 years of experience developing business-driving strategies across all areas of the event marketing portfolio with Fortune 500 brands. Tiffany Irwin Tiffany Irwin, Montage Big Sky Irwin joins Montage Big Sky as director of sales and marketing. As COO, she will additionally oversee the Gwinnett Sports Commission.

Public Relations 130

Public Relations Sustainability Hospitality Promotion 130