Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Grab the popcorn and keep on reading!

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Convene by PCMA

OCTOBER 22, 2021

The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. It’s relatively easy being green for the span of an event or a campaign. Kimberly Hardcastle-Geddes.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. By focusing on how we want the recipient to feel at our events, it will allow us to design activations that foster genuine connection.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Smart Meetings

APRIL 8, 2022

Niekamp was previously director of brand and marketing at Miraval Resorts, and she is a member of Global Wellness Institute’s Diversity, Equity and Inclusion Initiative on behalf of Miraval Resorts. OVG360 , Oak View Group’s sustainability-focused venue management division, named O’Dell president of venue management. Greg O’Dell.

Public Relations 130

Public Relations Hospitality Government Management 130

Convene by PCMA

DECEMBER 11, 2024

Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international event marketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

JANUARY 12, 2023

Sustainability is no longer optional. Several recent studies show that consumers, especially Gen Z shoppers, are willing to change their purchasing habits to reduce environmental impacts, and it appears that the push toward sustainability will only increase. What should organizers be doing now? On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

OCTOBER 31, 2022

As such, a dedicated team of international marketers, a healthy budget, and a sustained strategic approach were directed at this goal. With ongoing domestic consolidation among wholesale bakeries, selling to foreign buyers is consistently cited by many exhibitors as the most viable channel for their growth.

Marketing 98

Marketing Marketing Retail Public Relations 98