Convene by PCMA

NOVEMBER 1, 2024

This is also a great opportunity to get creative and distinguish an event from competing shows. For example, IEEE PES held a well-promoted pitch competition at its Grid Edge Technologies Conference & Exposition, where startups delivered five-minute presentations to a panel of judges in front of an audience of attendees.

Promotion 59

Promotion Public Relations B2B Audience 59

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

JANUARY 12, 2023

Events like San Diego’s Comic-Con are listening to fans and, according to David Glanzer, San Diego Comic Convention’s chief communications and strategy officer, they are “investing in enhancements to event logistics, including line management, to improve upon the user experience.”. Technology must be executed with greater intention.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

DECEMBER 30, 2021

We didn’t want to have all linear booth space,” said Liz Irving, executive vice president and head of marketing, technology, and customer experience at Clarion Events. “As That was due in part to the team rethinking the floor plan. “We The strategy met attendees’ need for content and exhibitors’ need for traffic.

Public Relations 98

Public Relations Events Communications Communications 98

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Digital Experiences. Communications.

Management 98

Management Advertising Events Consulting 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals don’t.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

APRIL 20, 2023

This technology concept art was created by the same type of generative AI used by DALL-E. Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. BASE TECHNOLOGY: Web 3.0

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

OCTOBER 13, 2024

Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. With social media’s role continuing to expand, crafting a strong presence is no longer optional — it’s crucial for staying competitive and building lasting connections.

Social Media 52

Social Media Media Retail Public Relations 52