Convene by PCMA

JANUARY 24, 2022

It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face. What does this mean for your event-marketing strategy? It’s reasonable to assume that peak in COVID cases chipped away at attendee confidence as well.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. 1.” — Anjia Nicolaidis, director of international marketing. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 7, 2023

Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Sometimes, that means my work is already done.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

APRIL 8, 2022

She has been in event sales, travel and hospitality management for the past decade, previously holding roles such as senior vacation specialist, travel consultant and more. Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its public relations manager.

Public Relations 130

Public Relations Hospitality Government Management 130

Convene by PCMA

DECEMBER 11, 2024

Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international event marketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

AUGUST 16, 2021

Speak directly to safety concerns and travel hurdles facing international attendees, and provide them with helpful resources they can use to plan a successful trip, mdg suggests. International travel is coming back — even if it is taking longer than we would like. Recognize Travel Is Top-of-Mind. Anjia Nicolaidis.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Here’s how to make the most of where your event is being held, according to three DMO leaders. Lean Into Bleisure.

Public Relations 99

Public Relations Sports Prospect Audience 99