Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Christine Johnson. Invite speakers to be guest bloggers.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

Website 111

Website Automation SEO Social Media 111

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

JULY 28, 2024

Address specific questions with a “First-Time Attendee Guide” on your website, like this one mdg created for NAB Show ®. With Newtopia Now, mdg produced an interactive map with videos , so new attendees could have a more comprehensive understanding of the different areas within the event for the natural products industry.

Public Relations 52

Public Relations B2B Social Media Events 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals don’t.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

AUGUST 25, 2023

The websites tend to feature the photos, names, and bios of the creators, certain workshop or masterclass presenters, and highlighted members. Create a Community There are many ways to leverage membership community values to attract audiences to our events. Offer on-demand content for registrants after the conference.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

JANUARY 19, 2024

Making events feel smaller and more personal should start with pre-show communications. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. The more targeted and closely aligned with prospects’ interests campaigns are, the better.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

APRIL 20, 2023

In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0, BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

Technology 105

Technology Technology Events Event Marketing 105