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Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked eventtrends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. An Adrenaline-Filled Future.
Just like that, we blinked and it’s time to talk about the 2020 eventtrends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. We could list out hundreds of trends but at that point is it even a trend? 2020 EventTrends: Personalization for Attendees.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Start with your event invite emails by using killer subject lines. Next, make registration and check-in a breeze. Your Guide to EventRegistrations. Registration is the first opportunity for attendees to form a concrete opinion about your event. This guide gives you the lowdown on eventregistration.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy.
Remember that, due to pandemic-adjacent circumstances, the virtual eventmarket is quite saturated. And this means that attendees will have no problem leaving your event and opting for one that offers a no-frills approach. Registration & Ticketing. Registration & Ticketing.
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Events are unpredictable as it is; hybrid events are even more so.
Despite how gloomy current events might feel, Will and Brandt have some inspiring things to share. In this Event Tech episode, they’ll continue discussing the trends they noticed from the previous IMEX Frankfurt event, cool new logic utilizations, and…booze? We covered the IMEX Frankfurt 2022 event back in July.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. Event technology is not something that only concerns virtual and hybrid events.
Quick question: What’s one of the best ways to stay on top of industry trends and ideas? After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You see, we’re the Einsteins of Events for AV and event production.
A new report from mdg, also not yet published, reveals that 65 percent of registrations come in during the last 10 weeks. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers. This is where the power of data science comes in.
AMGiNE automates and streamlines the Group Air booking process for Travel Management Companies, a tedious job that can take hours without the ability to automatically generate compliant trips from registration data. That includes websites, registration tools and agendas that might otherwise rely on paper and pencil.
The taste of she-crab soup and locally made Tarnished Truth bourbon added authenticity and flavor to the event. Leverage Human-centric Event Tech Will Curran Tech trends eventually lead back to people. It is also a central place where everyone can access events, products and answers to questions from people they trust.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must.
MCI Registration Specialist Mackenzie Ramos sees staffing as a major challenge happening now. Due to the pandemic, many events are experiencing record numbers of attendees due to the return of in-person attendance. “I I find myself always having to create my own marketing tools for my events.
That said, email marketing success is possible when you craft an email around a goal, such as generating eventregistrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. Put social posts and other UGC to work to sell your event and drive registrations.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. It is a gamble, but it’s also a huge case of going premium.
What does this mean for your event-marketing strategy? When it comes to evolving your attendee acquisition strategy, there are four ideal places to start: Registration & Data Audit — What are the key segments you want to engage at the company and individual level? The Strategy.
Understanding these transformations is pivotal, so we took a deep dive into the inaugural Gartner® Magic Quadrant™ for Event Technology Platforms — in which we were proudly named a Leader — so we could share the latest event technology trends with you. Without further ado, here are the trends shaping the future of events: 1.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
The best event teams are laser-focused on asking a mix of event survey questions to gather essential qualitative and quantitative data through feedback from key stakeholders. This ensures future events offer more engaging and valuable programming. These insights are essential for optimizing future events.
Eric Holmen, CEO of the event platform Splash , shared a picture of what the company saw in the behavior of its clients at different stages of the pandemic. Regardless of the platform, all marketing intelligence gathered from interactions synced back to a shared CRM. The total number of events is also on the incline. “I
We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged event apps. What are event apps and their perks? No one can afford to lose time at events.
To take it one step further, Slack continued this trend in 2024 by launching “ The Big Meeting ,” a creative brand activation that showcased its latest features through a musical narrative. A gamified event? Make Your Event Exclusive: Radius Source: Radius Radius knows a thing or two about B2B eventmarketing.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. However, mastering the art of event technology is critical to planning and hosting a successful event.
For events, we recommend creating an event-specific t-shirt design that highlights the title and year, visually conveys its purpose, and doesn’t rely too heavily on text. Of course, the recognizability and prominence of your branded visual elements are still a priority for event merchandise design. Offer freedom of choice.
Planners can promote the venue’s one-of-a-kind design, exceptional services, and other amenities to generate online engagement, which can boost eventregistration and attendance. Create more memorable marketing. Promoting a unique host venue to create eventmarketing that sticks in viewers’ minds.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. “A At least in my marketing budget for next year, I’ve allocated close to 1.8x for hybrid events.”.
The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. When you sit down and start thinking about your next event, consider asking ChatGPT for help with event planning and eventmarketing.
To zero in on what we can expect — from event technology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come. Want to skip straight to the insights and event industry trends from our top leaders?
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list.
Translating Emerging Tech To Live Events. The AV Life podcast covers everything trending in the industry for your AV needs and so much more. Check-In Tip for a Headache-Free Event. Use an integrated platform that manages all your registration tasks at once. The first step is to make it personal. What Changed Under GDPR ?
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media EventMarketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62
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