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The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Successfully marketing an event relies on creating and capturing demand throughout the entire eventregistration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Product launches.
The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Pre-webinar planning tips.
Increasing the chances that your next webinar has the highest attendance yet starts with writing attention-grabbing email subject lines that encourage email recipients to engage with your promotional content. After all, eventmarketers agree that email marketing is the most effective channel for promoting events.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Registration & Attendee KPIs. Number of total registrations. Happy planning!
Start with your event invite emails by using killer subject lines. Next, make registration and check-in a breeze. Speaking of top-notch AV, we’ve whipped up a free webinar to help you fulfill the five senses via AV so you can wow attendees right from the start. Your Guide to EventRegistrations.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. Registrations. Need to Boost Event ROI?
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. In a sense, certain aspects of the event never end.
Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Want event more event tips? Doing Online Registration Right.
Webinars are one of the most affordable and impactful eventmarketing vehicles. With some preparation, you can host memorable webinars that people want to attend and share with their teams and colleagues. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. .
If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing?
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: Plan Events Virtually.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trends: Unique Venue Experiences . Cyber Security .
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. The AV system is one of the core components of any event, no matter the complexity. The Five Metrics of EventMarketing.
It’s great that so many event industry blogs now have podcasts too! Eventbrite is a global platform provi ding online eventregistration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. EventMarketer.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Now, Cisco’s Webex Events , which purchased Socio, has announced that starting in April 2025, the service will no longer be available outside of Webex Suite Enterprise Agreements, indicating it may be folded into webinar production. And it could be planned by the meeting professional, the marketing manager or the executive assistant.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
People shouldn’t have to click several times or conduct a Google search to understand what your event is all about. Flexera: Offering Undeniable Value (Webinar) To convince someone to sign up for a virtual event like a webinar or panel, you must demonstrate value immediately and convince your target audience that it’s worth attending.
In a world saturated with events, webinars, and workshops — on top of work, family, and self-care — standing out is more challenging than ever. How do you rise above the clamor and ensure your event doesn’t just become another date on a crowded calendar? Now, let’s dive into 21 creative ways to promote an event!
Bear Analytics ’ IQ platform made Global Pet Expo’s data “more granular and behavioral based,” enabling show management, Bonifati said, to tailor messaging specific to different registrant groups, or personas, for the online event, which was never meant to be a virtual replication of the physical event. “It Data and DEI.
Since a lot of event planners (understandably) find it difficult to take the schedules of hundreds, if not thousands, of event attendees into consideration when planning networking sessions, scheduling software can solve this challenge. This, in turn, helps increase awareness about your events.
Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor eventregistration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Frankson, Nguyen, and Bauer underscored the need for engaging experiences, interactive sessions, and creative content formats to drive registrations, deliver a memorable event experience, and achieve your goals. Read our full report to learn more about the state of in-person B2B conferences and what events teams are doing to get ahead.
1: Registration Revenue. Digital experiences driven by content will likely be the new bread and butter of the event industry, which in turn means the opportunities we do have to come together in-person must be more attractive than ever. So how do you determine how to tier your eventregistration prices?
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
If you’re unfamiliar with the product then carry on reading, as we’re going to dive deep into how it works, its main features, and then take a look at how it compares with event management software , Eventtia. Create your event in a few clicks and then manage all of your logistics through one dashboard. What is Splash?
We are also happy to report that Bizzabo remains a trusted platform in critical areas such as Event Management, EventMarketing, and EventRegistration across both the enterprise and mid-market sectors.
Bizzabo’s recognition badges have expanded from 10 to an impressive 18 across various categories, including Leader awards in Event Management Platforms, EventMarketing, EventRegistration & Ticketing, and Webinars.
Additionally, we are proud to be recognized as the EMEA and UK Enterprise Leader in four categories: Europe Event Management Platforms, EMEA Event Management Platforms, UK Webinar, and EMEA EventMarketing. These honors reflect our dedication to serving diverse global audiences and addressing their unique needs.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. During the trial, users can create events at no cost and only pay for registrations using Cvent’s PayGo method.
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