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This includes roles like event technology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. If you want to read and hear more about eventmarketing, why not to subscribe to our blog ?
Perhaps the most prescient issue in the minds of modern planners, data security, has become linked with the European Union’s General Data Protection Regulation (GDPR), but it’s important regardless of the nationality of the people involved. More : Is Your EventMarketing Plan Ready for GDPR?
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Apps are getting smarter.
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Apps are getting smarter.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
In addition to offering online ticketing tools, onsite registration vendors help make event arrival a smooth, seamless, and satisfactory experience for attendees. Planning events often requires obtaining permission from “the powers that be” (i.e., city or county regulators). Graphic designers. Security personnel.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Consider the security features that are vital for your events.
The certification is meant to provide planners with a strong understanding of the rules and regulations surrounding government meetings, and to “increase the exposure/importance of the government market” within the events industry. CTSM: Certified Trade Show Marketer What Is CTSM Certification? Learn more: CGMP 5.
Katherine Dutrow, CMP, the Director of Meeting Services at AAO, has had a lot on her plate with many of the global changes that affect meeting professionals, like the General Data Protection Regulation (GDPR).
Overall, email marketing has demonstrated significant potential in driving sales, nurturing customer relationships, and generating brand loyalty, making it an indispensable part of any comprehensive digital marketing strategy. The timing of your marketing efforts is crucial to the success of your event.
You’ll likely have loud critics weighing in on all your decisions — from exercising (or abandoning) COVID-19 safety regulations to holding an event in (or moving an event from) a state that’s instituted controversial legislation, to the way you are assigning priority to exhibitors who pulled out of your last show.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. Consider the security features that are vital for your events.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.” For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”
The top five roles for 2023 and 2024 (year-to-date) based on the total amount of money we paid to talent for these roles are: event technology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists.
.” Stova’s marketing module allows you to build customer databases, create emailing lists, create email campaigns and preschedule emails, and manage your event communications. This can be especially useful if a company’s marketing team wants to empower the event team to work independently on their own dedicated platform.
Course Objectives Upon completing this course, participants will be able to: Understand the foundational concepts of artificial intelligence (AI) and its applications in the event industry. Explore exciting and useful AI platforms and technologies relevant for event organizers.
These technologies enable remote audiences to access live content and sessions, expanding an event’s reach. As events collect sensitive data, technology helps ensure data security and compliance with privacy regulations. Eventmarketing and promotion tools. Data security and privacy tools.
Strategy #4: Ensure data security and privacy Event teams need to prioritize data security and privacy to protect sensitive customer and partner data while maintaining compliance with regulations like SOC 2 Type 2, ISO 27001, EU-U.S. Data Privacy Framework, PCI DSS, GDPR, and CCPA. contact exchanges per attendee.
What if, on the day of the event, there is another event in the area causing traffic jams en route to your venue? Also, are there any local regulations you’ll have to abide by? Nowadays, you can simply search on Google events or other event calendar platforms for this purpose.
Jackson stresses the importance of implementing best practices and keeping up with relevant regulations — like the CAN-SPAM Act. “As As email marketers, we need to make sure we are protecting them,” she said, adding that it is important to ensure your domain is authenticated.
The sessions will focus on SEO, marketing, acquisition, regulation and compliance, and much more. Come to enhance your understanding of local strategy, citations, reviews, SEO local link building, content creation, and more. Amsterdam Affiliate Conference (AAC). Amsterdam, Netherlands. Digital Publishing Innovation Summit.
Although the size of these companies vary, there are seven common roles in every event team: Director/Head of Events The director oversees the whole process. They are in charge of setting a vision and strategy for the event. Event/Marketing Coordinator The event coordinators are the director’s right-hand men.
This can be achieved through digital forms, interactive apps, or direct interactions during events. Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-eventmarketing campaigns.
Make sure your tagline reflects the essence of your event and captures its unique value proposition before deciding whether it’s ready for use or if it needs some tweaking. Developing a Comprehensive EventMarketing Plan. Creating a comprehensive eventmarketing plan is essential for the success of your event.
Hire a Local Event Consultant: SXSW is large and sweeping, taking place in multiple venue locations, with multiple different pop-up events and over several days. Tap into your local Austinite event professionals who have been helping plan and make jaw dropping experiences for companies for years.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
If you can precisely define and understand your target audience, you’ll be able to tailor more effective marketing and promotion strategies and attract the right attendees. The first thing you should do to identify the right target audience for your event is to conduct market research.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Dressing up appropriately and making sure you have TSA regulations handy also helps. Let There Be Light: A New Way of Generating Projections for Events.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. UPCEA's sessions will focus on credentialing considerations, common policy questions relating to federal regulations, and much more. April American Council on Education April 13 - 15, 2023 – Washington, D.C.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Refine Messages for Relevance Aligning messaging with current attendee priorities can help position events as problem-solving hubs that bring communities together. For example, Find solutions to supply chain disruptions and evolving regulations is more likely to resonate than Meet with suppliers and peers.
Key Considerations When Planning an Event in Asia To ensure a successful event, planners should consider the following factors: 1. Local Regulations & Business Etiquette Different Asian countries have varying regulations regarding event permits, business operations, and taxation.
Advanced Security Measures : Ensure data privacy with compliance to regulations like GDPR. Integrations with CRM and Marketing Tools : Seamless connectivity with platforms like Salesforce and Marketo. Customization and White-labeling : Fully branded solutions aligning with corporate identity.
Perfect Venue offers a robust set of features designed to easily manage events, simplifying and enhancing the event management process: Event Registration and Ticketing: Facilitates seamless online registration and ticket sales, allowing organizers to manage attendee information efficiently.
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