This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual eventmarketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Be Upfront With The Event Agenda. Add A Personal Touch.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.
?? The Best of the Best: EventMarketing: How to Measure EventMarketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for eventmarketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).
According to Tejado, Amex GBT’s workforce is more than 90% remote, something he said also benefits the company because it grants them a larger pool of potential employees. Pre-Covid, the company’s remote workforce was around 80-85%. Lead generation, attendee satisfaction and social media interest follow in order of importance.
Virtual event platforms have experienced a boom in the demand, which means there’s plenty of choice for planners. When the time comes to choose the platform remote audiences will have access to, put your researcher hat on. This, however, can be more of a blessing than a curse. Opting For The Wrong Sponsors. Not Nailing The Pricing.
This includes roles like event technology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
Event planning certification allows you to make the tough decisions before the event, such as whether to go free or paid or how to manage logistics. Marketing Your Next Event like a Pro. There’s a myriad of tools to use for eventmarketing, and not all of them are effective.
Well, that’s why we came out with a graphic guide to show you exactly how to promote your virtual event! ? How to Measure EventMarketing Success. The Ultimate EventMarketing Plan: A Six-Step System. ?? Did you know Endless can help convert your in-person event into a virtual one? ( see what we do ).
Others have benefitted from a fresh approach as exemplified by today’s announcement that Zoom Ventures and others are investing in the remote-first startup twine. Read more about mergers and acquisitions in the event tech world. He described the current state of events as a roller coaster.
Of course, not everyone in a given age range will react identically to an eventmarketing message. Holsinger suggested that meeting planners will want remote work to continue to elevate the attendees’ desire to experience in-person engagement. But understanding tendencies of a group can help to cater messaging to individuals.
Maybe something about events in the medical field? Maybe you just want a guide about eventmarketing? Additional hot topics from the Brew Crew: Back To The Basics: Storytelling For Virtual Events. How To Use Event Gamification and Boost The Energy Of The Attendees. Upcoming Events. ?
It’s time for a brand new #EventIcons, and this time around, we’re exploring eventmarketing. More precisely, we’re going to walk you through the nitty and gritty of how we do marketing here at Endless Events! How does our awesome remote team manage to create a foolproof eventmarketing strategy?
He pointed to global profiles that will allow planners to draw on deeper data sets to deliver personalized event follow-up and marketing. Beyond those power users, improvements offered self-service usage with templates that make it easy to deploy events with guardrails that will automatically include branding and data capture.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Lathan organized one such event with a nonprofit focused on conservation of marine apex predators (killer whales) called Fins Attached.
PLX as a Remote Experience (not Hybrid) Next, Jared and Isaac share their thoughts on hybrid and remote experiences and the single component that helped them ignite a wildfire of social media sharing amongst their attendees. “At By the way, that’s why we call PLX a remote experience, not a hybrid conference. Hybrid is a lie.
With constant new tech innovations popularizing our daily lives, event professionals must harness these new technologies to enable and enrich the attendee experience. Live-action holographic on-site customer service is rising in popularity, and beaming in remote executives for on-stage interactions looks sharper than ever before.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . The technology is already there to plan remotely. Site Visits .
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
“I believe marketing and hospitality go hand in hand. As a planner, you immediately realize how important utilizing social media platforms is to not only market the event but even communicate with your team. I work completely remote, and you need to be able to use Microsoft Office, Outlook, Teams, Adobe, Doodle Poll, etc.
Seven key tactics eventmarketers can use to promote virtual networking opportunities include: Conference website: Even when prospective attendees are first exploring your conference agenda and speaker list, you want to make the networking opportunities clear on your event site.
Technology will provide real solutions to accessibility so that all attendees can feel included in event experiences. Hybrid Events. Hybrid events are events such as conferences and meetings that have both a physical event and a remote component where attendees can be a part of the event virtually.
With so many reps, managers, and executives across corporate America working remotely, the SKO is the most powerful moment of the year for achieving this goal. And to build excitement among remote attendees ahead of an SKO, Platia recommended sending gifts that are only for that audience.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . . 2020 Event Trends: Plan Events Virtually. Site Visits .
InterContinental Hotels is piloting improved virtual-reality functionality that allows planners to customize set-ups in the event space they’re viewing.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. You try, try and try again until you find the formula for that perfect in-person-virtual concoction.
A remote location is forever. You will have forever-remote companies. That way, the event can also save money on live speakers while still leveraging the name of the virtual speakers for eventmarketing.’. I think that most events underdeliver on letting people leave with meaningful relationships.
3 Big Takeaways New ways to travel will change behavior – As homesharing adds inventory at every corner of the globe and autonomous vehicle enhance transportation, remote destinations will start to compete with traditional favorites. Looking for an eventmarketing ppt?
Also I use Amazon Fire Stick, so I can use it as a remote for my TV. If you have a team, check it out! ItsWillCurran Click To Tweet. I use my Echo and Echo Dot around the house a lot. They are just super convenient. APlaxen Click To Tweet. How To Subscribe: Click here to watch the show live and get email notifications of new episodes.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
In the breakout session led by Todd Schwartz, CMP, formerly a senior eventsmarketing manager at McDermott+Consulting, 38 of the 55 attendees said they had more than a decade of planning experience.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
With remote working becoming so prevalent now, it’s more important than ever for teams to get together to create new memories and lasting impressions. “The critical decision point for choosing an incentive destination is hospitality, we want the absolute best. New Zealand has a true competitive advantage.
With the rise of event technology, live streaming has become more accessible and easier to set up than ever before. Streaming your event can expand your reach beyond just those in attendance, allowing people from all over the world to join in remotely.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
Planners can promote the venue’s one-of-a-kind design, exceptional services, and other amenities to generate online engagement, which can boost event registration and attendance. Create more memorable marketing. Promoting a unique host venue to create eventmarketing that sticks in viewers’ minds.
Using these channels, you can keep conversations focused on specific topics, tracks, or personas while allowing attendees to discuss distinct topics during live sessions and get the most out of your event. of eventmarketers say creating memorable experiences for virtual event attendees is harder.
There’s every chance that your event is now virtual because of COVID, which means many of us are home, even during working hours. While one of the best remote work habits is to still get dressed for work every day, after a year of remote work, well, let’s just say that everyone loves sweatpants.
During the pandemic, eventmarketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
This inclusive approach widens event reach and accommodates diverse participation preferences. Live streaming enables organizers to disseminate event highlights like keynote addresses and panel discussions to remote participants unable to join in person. Gone are the days of waiting weeks for post-event surveys.
Clients will need to be more diligent in planning ahead so they have the resources, suppliers, and support they need to execute their event with success. Global Senior EventMarketing Manager. What are your general predictions for the events industry in 2023? I predict more hybrid and in-person events.
The University of Utah professor and author of Suddenly Virtual: Making Remote Meetings Work is also director of the Center for Meeting Effectiveness. In the isolation of our home offices, when sweatpants and the freedom of unsupervised workdays prevail, more than a few of us picked up bad habits, says Joseph Allen.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content