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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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The Complete Guide to Event Marketing for 2024

Bizzaboo

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

MICE professionals

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The Complete Guide to Early Bird Registration for Events

Social Tables

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Are you hosting a lecture?

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10 Retail Activation Ideas to Get Your Small Business Booming

Eventbrite

The retail scene is changing, which means it’s up to business owners to adapt in order to attract customers and ultimately drive sales. With this in mind, let’s look at how to create a retail strategy that […].

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Tips for Negotiating Your Next Big Event Contract

Smart Meetings

The average hotel margins for sleeping rooms are 75%, F&B is 35%, hotel restaurant 25%, hotel spa and activities 15% and retail comes out to 15%. Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts.

Contracts 231
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Let’s Talk Finances: Event Sales Tax, Event Budgeting and More

Endless Events

In a nutshell, this states that a physical presence in your operating area is no longer required for you to remit event sales tax. This ruling affects events, as the mere act of selling tickets online would make one an “online retailer”. This article presents a lowdown of these new rulings. Steal the Headlines with Headliner.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Consider using high-impact mediums once reserved only for consumer brands such as podcast channels, electronic billboards, and streaming services. 3 Considerations.