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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Whether it’s a yoga session, interactive panel discussion or virtual conference, the popularity of virtualevents has exploded and it’s paving the way for new forms of communication and collaboration. To help you get the most out of this, we’ve drawn up this short guide to answer all of your questions on virtualevents.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Organizing virtualevents has become a popular way of connecting with people and sharing information. With the advancement of technology, there are now several sophisticated platforms that have all the features necessary to successfully organize, host and manage virtualevents. What Is VirtualEvent Software?
Whether it’s a corporate conference, an educational seminar, a trade show, or a social gathering, event manager software is the backbone that supports the creation of memorable, well-organized events that meet their objectives and delight all participants. EventMarketing Software Must-haves 18.
Some of the more common event projects include weddings, private parties and company dinner and dance. However, there is also a large market for formal corporate events such as trade shows, seminars and product exhibitions.
Product launches highlight new products and services an organization brings to market to generate buzz and excitement. Conferences and seminars , like HubSpot’s INBOUND , are typically the largest events and feature keynote addresses, seminars, breakout sessions, networking opportunities, workshops, and more.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. What is your event’s expected growth?
These companies leverage Cvent’s platform to streamline event planning, enhance attendee engagement, and measure event success. Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees.
Facilitate signup to activities: Give attendees the option to sign up for specific activities or sessions within an event. This feature helps in planning and managing capacity for workshops, seminars, and other event dynamics. This can include anything from branded apparel to workshop materials.
Event mobile apps offer many features, including event schedules, interactive maps, speaker information, and real-time updates. Attendees can access all the event details at their fingertips, making it convenient to navigate and get the most out of the event. What is your event’s expected growth?
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
Event Tech Live April 26 - 27, 2023 – Las Vegas, NV Event Tech Live (ETL) is one of the only dedicated exhibitions and conferences for event professionals with an interest in technology. If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Eventdrive primarily caters to corporate clients organizing internal and external events such as conferences, seminars, workshops, and meetings. The platform is designed to meet the needs of medium to large enterprises seeking comprehensive event management solutions.
Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ? A trade show, seminar, or conference ? Eventmarketing software can help streamline these efforts by automating campaigns, tracking engagement, and optimizing outreach.
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