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But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? This ensures future events offer more engaging and valuable programming.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) And you can’t host your event and community in the same place, either. Source EventSponsors One of the biggest hurdles for event planners is cost.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. GIVE VALUE TO EXHIBITORS.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.
Gamification should help planners achieve their event goals. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you.
Therefore, the goal you choose should satisfy at least one of these expectations, while also helping you achieve the desired results for your event. Engaging with eventsponsors. Access is the admittance to offers like an invitation to a post-event party or one-on-one time with a speaker. Choosing your incentives.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Let’s take post-eventmarketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.
“Events should move from 3 days to 365 days, and from a week activation into a year-long activation with technology being a part of that solution,” said Giberti. Customers, sponsors, and exhibitors are demanding a different value proposition. Plus visitors and speakers want a different way to engage with the event.”.
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Typically, the event lasts around 90 minutes. Will there be enough engaging activities?
Which one would fit your event best? Do you want an expo hall or sponsor type of experience? If you think it’s important for your event to include virtual rooms where attendees can interact with each other, make it known to the production company. Your speakers and presenters have a tough job. Do you want Q&A tools?
Selecting speakers, sessions, and topics. Creating a schedule of events, including timing and content. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. They’re the creative minds that add an extra flourish to create a memorable event that gets people talking.
Decide on meaningful speakers. We talked in another blog here about the importance of choosing key speakers wisely in order to engage the audience best. But, what we didn’t cover, was how choosing speakers whose values align with the event’s purpose could skyrocket your engagement, contributing to overall event success.
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. And, segment your list so that the content they receive is customized for them.
It just shows how global the entire eventmarket has become. It’s so easy and relatively inexpensive compared to some of the things we spend money on at events. Let’s say you have a guest ticket, VIP ticket, presenter/speaker ticket, and sponsor ticket. It’s great to see,” adds Will. “It
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
Event organizers turn to gamification to try and drive engagement and rally excitement around an event. But more often than not, it’s just a thinly disguised tool to get attendees to do what organizers and sponsors want them to do. That’s why our guest co-host Arianna Black is struggling to find value in event gamification. .
The biggest way to counter boredom at any event is to enhance it with elements that break convention and thrust the attendee into exciting new experiences. You can do this in any number of ways by injecting some creativity throughout the whole event planning process or hiring engaging speakers. Craft a Winning Exhibit Strategy.
Regardless of your pharma brand’s size, events can be a brilliant addition to your marketing mix, boosting awareness, engagement, and sales. Pharma event management is no joke, though. From balancing a budget to finding the perfect venue and speakers, you’ve got to juggle a lot to put on an all-star event.
This year will be marked by learning through trial and error, the speakers told the audience at a breakout session at the JW Marriott in Nashville at CEMA Summit ‘22, held July 31–Aug. Greater experimentation.
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.
The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their eventmarketing. What to do?
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. Speaker and Moderator Portal Putting on the best events requires you to enlist the help of any number of speakers and moderators.
On your corporate event’s budget Once you decided on your objective, the next thing you should do is decide on your values, and from those values you will be able to determine what to prioritize and what not to within your budgetary limits. Will your event be self-funded? Will it have sponsors? Plan the event layout.
You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. your speaker).
Specifically in recutting that content to have additional sponsored revenue opportunities in evergreen content. Production and marketing have better opportunities for me to make more revenue.” “I like to think of it as empowering attendees to make their own decisions,” adds Xander. “So Deanna has an example to back up her position.
29, in a session Federbush co-presented with Jon Wolff, global events manager, sales and services group, Lenovo, for around 30 participants. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities. That requires close collaboration between the sponsor and the organizer, he said. It was great.’
The Co-Creation Variable in Event Partner Marketing Next, Will wants to talk about how PLX managed to co-create content with its partners. “I They want their attendees or their speakers to help create unique content. The first thing he says they did right was to have an underlying plan driving the event’s schedule. “It
At PCMA’s Convening Leaders 2022, the Promenade Stages on the show floor brought speakers in front of attendees in a more intimate way. Provide exclusive livestreams to expert speakers. Offer sponsor activations in nontraditional spaces, whether in the entry courtyard, hallway, or through creative food and beverage experiences.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Event mobile apps allow attendees to stay engaged and connected, providing them with all the necessary information at their fingertips. With features such as event agendas, venue maps, speaker bios, and attendee networking, mobile apps enhance the overall event experience.
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.
Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.
Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. This is where a strong eventmarketing plan comes into play — but there’s no one-size fits all. You might get rejected.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.
Eventmarketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Invite speakers to be guest bloggers. Interview attendees and speakers on a topic.
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