Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

MARCH 24, 2022

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Social media mentions: create your own event hashtag or social media profiles.

Sponsors 334

Sponsors Platform Events Social Media 334

Bizzaboo

DECEMBER 4, 2024

What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? These insights are essential for optimizing future events. Measure ROI for sponsors and exhibitors.

Sponsors 105

Sponsors Speakers Attendee Virtual Events 105

Endless Events

FEBRUARY 11, 2022

Gamification should help planners achieve their event goals. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you.

Platform 317

Platform Sponsors Social Media Events 317

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

JUNE 15, 2018

We all know the stress of creating event sponsorship packages for each event we plan. Why not make life easier for your while delivering better value to sponsors? It’s time to start forging event partnerships that go beyond one-off events. Here Are the Latest Event Marketing Strategies.

Registration 258

Registration Events Sponsors Event Marketing 258

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. Then there are your sponsors and exhibitors. Lastly, insights. “We’re

Sponsors 279

Sponsors Audience Online Attendee 279

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. GIVE VALUE TO EXHIBITORS.

Benefits 303

Benefits Attendee Registration Event Apps 303

Endless Events

FEBRUARY 22, 2019

Therefore, the goal you choose should satisfy at least one of these expectations, while also helping you achieve the desired results for your event. Engaging with event sponsors. Make sure you get the speakers involved and have them be the champion for your event gamification. Final thoughts on event gamification.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

Meeting 348

Meeting Sponsors Audience Events 348

Eventtia

JULY 19, 2021

Whether you’re planning an in-person or virtual program, gaining sponsors is crucial to any successful event. And for virtual event-planning in particular, you need additional tools to connect online attendees from your business to those sponsors.

Sponsors 118

Sponsors Planner Virtual Events Online 118

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

APRIL 14, 2022

“Events should move from 3 days to 365 days, and from a week activation into a year-long activation with technology being a part of that solution,” said Giberti. Customers, sponsors, and exhibitors are demanding a different value proposition. Plus visitors and speakers want a different way to engage with the event.”.

Trade Show 246

Trade Show Virtual Events Sponsors Events 246

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. But what brings the entire community together is the big in-person event.

Event Technology 317

Event Technology Technology Technology Benefits 317

Endless Events

OCTOBER 4, 2022

Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. New accounts (if you do account-based marketing).

Registration 317

Registration Sponsors Events Trade Show 317

Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.

Planner 320

Planner Events Virtual Events Trade Show 320

Endless Events

MARCH 11, 2022

Hybrid events offer the best of both worlds: the immersive magic of traditional in-person gatherings and the data insights of modern digital events. When built upon innovative event technology solutions , they can drive more value for stakeholders, sponsors, exhibitors, and attendees alike. Let’s explore!

Benefits 194

Benefits Sponsors Platform Events 194

Endless Events

APRIL 23, 2021

Let’s take post-event marketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.

Social Media 316

Social Media Events Virtual Events Audience 316

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Techsytalk

AUGUST 1, 2016

I like several event management platforms, but my top choice is Bizzabo. Great corporate or brand sponsors are the backbone of any fundraising event. We spend a large portion of our time trying to make sure that we connect with new sponsors, and keep old sponsors engaged. Event Marketing Platforms.

Event Planning 145

Event Planning Affiliate Sponsors Logistics 145

Endless Events

APRIL 10, 2020

Which one would fit your event best? Do you want an expo hall or sponsor type of experience? If you think it’s important for your event to include virtual rooms where attendees can interact with each other, make it known to the production company. Would you like to have this at your event? Do you want Q&A tools?

Virtual Events 347

Virtual Events Production Meeting Registration 347

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

MeetingPool

JANUARY 31, 2017

If it wasn’t for your sponsors, your event might not have gotten off the ground; that’s what makes the relationship so important. Part of that relationship is based on your willingness to promote sponsors throughout your events, and it’s an obligation you should take seriously.

Sponsors 77

Sponsors Promotion Events Social Media 77

Endless Events

NOVEMBER 16, 2018

They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-event marketing to an after-event survey. Treasury Committee.

Event Planning 325

Event Planning Social Media Events Trade Show 325

Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. At last companies get a clear view—based on hard data—of the role events play in driving revenue. The reason?

Technology 210

Technology Technology Automation Social Media 210

Endless Events

JUNE 1, 2018

Here are some tried-and-tested ways to keep people coming to your events. B2B Event Marketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. To that end, here are 25 ideas that will help B2B companies stand out in their events.

Event Planning 214

Event Planning B2B Event Apps Registration 214

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Getting bodies in the door requires effective promotion well ahead of the event date.

Networking 365

Networking Attendee Social Media Preparation 365

Convene by PCMA

APRIL 21, 2024

29, in a session Federbush co-presented with Jon Wolff, global events manager, sales and services group, Lenovo, for around 30 participants. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities. That requires close collaboration between the sponsor and the organizer, he said. It was great.’

Sponsors 59

Sponsors Trade Show Events Prospect 59

Bizzaboo

MAY 20, 2024

In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.

Sponsors 64

Sponsors Incentives Seminar Events 64

Smart Meetings

MAY 26, 2023

With constant new tech innovations popularizing our daily lives, event professionals must harness these new technologies to enable and enrich the attendee experience. Sponsors can also drop white papers at expos, and attendees can receive mobile badges when they enter a venue. It’s time to truly break out of our comfort zone.

Healthcare 219

Healthcare Panel Technology Technology 219

Smart Meetings

JANUARY 16, 2019

In early January, Freeman launched Data Solutions , which includes five software and service offerings that allow planners to create and execute successful events by better tracking key analytics. As meeting planners and sponsors invest more into the overall experience for attendees, the demand for ROI is critical.”.

Technology 194

Technology Technology Event Technology Sponsors 194

Convene by PCMA

JANUARY 6, 2025

The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Smart Meetings

AUGUST 27, 2018

A new Harvard Business Review study shows an overwhelming majority of companies (90 percent) prioritize staging events for customers and potential customers because for more than half of them, event marketing is the most valuable marketing channel they have. Use event data to personalize messaging. Impact Measured.

Sponsors 118

Sponsors Trade Show Banking Events 118

Endless Events

NOVEMBER 7, 2022

It just shows how global the entire event market has become. It’s so easy and relatively inexpensive compared to some of the things we spend money on at events. Let’s say you have a guest ticket, VIP ticket, presenter/speaker ticket, and sponsor ticket. “Once again, there were more interpretation apps ,” says Brandt.

Registration 265

Registration Medical Meetings Trends Proposal 265

Endless Events

APRIL 27, 2023

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution.

Sponsors 177

Sponsors Events Attendee Audience 177